Pictured: Global Network related reports
Over the past few years, we've seen NFTs evolve from the Pepe culture of the early Myspace to a global trend vane. Whether it is the music circle, the game circle or the photography circle, if you want to become a trendy child in the industry, you are bound to be blessed by the NFT. In 2021, Christie's 69 million US dollars auction of NFT works "Five Thousand Days" announced to the world that this track has unlimited possibilities for the art field.
As the NFT spread around the world, the domestic market is also moving, as an imported product, after the NFT enters the Chinese market, it is more in the identity of "digital collection", and a series of problems are also emerging. The popularity of digital collections in China not only evokes the rise of new artistic paradigms, but also contains vigorous business opportunities. Digital collections inject a natural fan effect into cultural and creative IP marketing, giving fans a closer sense of participation and acquisition, and also making artworks more accessible, driving the reconstruction of digital content from chain distribution, copyright confirmation protection, transaction circulation and other upstream and downstream whole value chains.
What kind of path should the NFT take for China to create a localized vitality? Under the guidance of the national ministry think tank, the digital collection of Oriental civilization integrates the development context at home and abroad, draws on the development ecological model of Western NFTs, combines China's own financial risks, analyzes the cultural differences and technical differences between the East and the West, and outlines the special industrial ecological development model of digital collections, which makes an important step for the landing of digital collections and future industry compliance.
With the prevalence of the concept of metaversity and the development of a new generation of technology, the digital collection of Oriental civilization, as a representative of the trend of the digital economy era, will be integrated with art copyright, traditional cultural content, etc., to bring new forms of expression to the field of consumption and cultural dissemination; in the long run, the digital collection of Oriental civilization will complete the labeling of complex data through technology, realize the certification and confirmation of physical assets and digital content, not only realize the digital expression of physical assets, but also further enhance the collection and transaction value of digital assets. Drive the reconstruction of the entire value chain of digital content transactions and circulation upstream and downstream, and with the support of UNESCO, break through international restrictions in the cultural and technological fields, and become an important digital asset under the boom of the meta-universe.
Zhu Lianqiang, Director of the Museum of Intangible Cultural Heritage of Eastern Civilizations (center), and Valentina, Deputy Secretary-General of the Intangible Cultural Heritage Committee of the Russian Federation (right), at the UNESCO meeting
It is reported that the Oriental Civilization Digital Collection has submitted a plan for the digital transformation of traditional culture to UNESCO through its own UNESCO liaison status, and after half a year of precipitation, the relevant units of UNESCO will give the necessary support to break down barriers in blockchain technology, cultural content and legal norms, and give optimization and constructive guidance and resource docking. According to the domestic control requirements for the new crown epidemic, the Oriental Civilization Digital Collection will be guided to hold the Digital Art International Development Summit, discuss the development trend of the world's digital collections, and release the Oriental Civilization Digital Collection APP globally.
Some time ago, the Qin Shi Huang Emperor Mausoleum Museum, Jinsha Site Museum, Gansu Provincial Museum and other cultural and museum units have successively launched digital collections, and the works that combine the cultural relics in the collection with digital technology have attracted many audiences to buy, and it is not difficult to see its popularity from the phenomenon of "selling out in seconds on the line". In fact, in addition to the cultural and cultural institutions, digital collections have been integrated with industries such as intangible cultural heritage and performing arts, and have successively entered the new national tide series of new products. With the blessing of digital technology, traditional culture is "out of the circle" into public life. The development of digital collections can also play a complementary and pulling role compared with physical cultural and creative products and cultural and expo venues. Digital collections are a very good way to spread. Let the public have a deeper understanding of traditional culture. It is expected that in the future, with the gradual enrichment and improvement of the mainland's digital collections, the release of digital collections will be further improved, and the core competitiveness of digital collections will be transformed into content quality, operation mechanisms and other elements.
Ambassador Li Huaxin, former Ambassador Extraordinary and Plenipotentiary of the Chinese People's Republic of China to Iraq, Syria and the Kingdom of Saudi Arabia, inspected the Museum of Oriental Civilizations
Considering that the mainland is actively promoting the development of blockchain technology and digital yuan, the Oriental Civilization Digital Collection APP will also actively cooperate with the national and international cultural and economic integration strategy, and in the context of the national policy of strengthening intellectual property protection and activating the intellectual property trading market, it will combine cultural property rights resources with Internet technology to further activate the cultural innovation industry, with the purpose of promoting China's excellent traditional culture and responding to the promotion of the Belt and Road Construction, based on blockchain technology, artificial intelligence, financial risk control technology, Media asset management technology and digital rmb technology, the establishment of digital art sales platform, cultural and creative copyright creation platform and smart media platform.
Article source: World Wide Web