Since 2014, "Emperor Entertainment" is committed to expanding the film and television industry, as for the music side is almost stagnant, of course, occasionally its well-known artists will also launch singles, such as Nicholas Tse, Cai Zhuoyan and others, and "Emperor Entertainment" has not signed a new person in the music industry for many years.
In 2019, "Emperor Entertainment" still couldn't resist signing her.
What is the origin of this newcomer born in 1993 that makes "Emperor Entertainment" not hesitate to make an exception for her and then package and launch a new music scene after many years?
Li Jingjun is currently the most vigorous multi-habitat newcomer of "Emperor Entertainment", and the first year of signing the contract, "Emperor Entertainment" has heavily invested resources on her.
In 2020, Li Jingjun not only won the annual song with "The Thousandth Reunion", but also starred in the romantic comedy "My 100% 1000 Boyfriend" with the "Emperor" popular fried chicken Chen Jiale in the same year.
Many people are curious, why is "Emperor Entertainment" so optimistic about this newcomer?
Regarding this question, as early as shortly after signing Li Jingjun, "Emperor Boss" Yang Shoucheng also responded in an interview with the media: "Gladys (Li Jingjun) has a very special temperament, very literary and artistic, very ladylike, she can have many possibilities, which is very similar to Liu Yaser."
It seems that the "Emperor" wants to make her another "hit" after Liu Yaser.
Li Jingjun belongs to the "second eye beauty" characteristics, the first sight is not amazing, but the victory in the good temperament, perhaps "Emperor Entertainment" is also looking at her unique temperament, so Li Jingjun is also positioned by the outside world as the "Emperor Wenqing Goddess".
In addition to the title of "Emperor Wenqing Goddess", Li Jingjun also holds an unprecedented record in the "history of Hong Kong television": the first artist who can appear and star in TV series in "Viu TV", "Wonderful TV", "TVB" and "Hong Kong TV" in less than 4 years after his debut.
Although these TV stations have thrown olive branches to Li Jingjun, especially "Viu TV" not only promised to package it as the head of the family, but also wanted to jointly build Li Jingjun and its Yuan Fenglin into a "Wenqing Goddess Combination".
However, Li Jingjun has always had a "singer dream" in his heart, so he did not sign a contract with these TV stations, until 2019, "Emperor Entertainment" impressed Li Jingjun with sincerity and successfully signed it.
Just signed just 5 months, Li Jingjun felt the "love of the emperor", in September 2019, "Emperor Entertainment" Guan Zhibin held a concert in the Hong Kong Red Pavilion, the company immediately arranged Li Jingjun as a guest of Guan Zhibin concert, a song "Little Mosquito" not only achieved the first singing of the Red Pavilion, but also announced the official debut of Li Jingjun's "Emperor Newcomer".
In order to make Li Jingjun stand out quickly, in December 2019, "Emperor Entertainment" specially arranged For Gu Juji and Li Jingjun to sing the single "LALA World" together, which also occupied the first place in the chart for three consecutive weeks.
At the beginning of 2020, "Emperor Entertainment" released the album "Hello Stranger" for Li Jingjun, which "The Third Planet", "Love Gaopan" and "The First Reunion" were very good, which also made Li Jingjun win the "Golden Song of the Year Award" in 2020.
After satisfying Li Jingjun's "singer dream", "Emperor Entertainment" began to let Li Jingjun enter the film industry, and the first movie on the film served as the heroine, and Chen Jiale starred in the romantic comedy "My 100% Hundred Boyfriend", although the rating of this movie is not high, but Li Jingjun is also loved by many audiences with the role of "Ah Bao".
Although the definition of this movie is "romantic comedy", there are not many laughs, mainly around the process of "Ah Bao", who died early in his parents, for the dream in his heart, Li Jingjun fully showed his "Wenqing temperament" in the movie, and gained many fans.
Li Jingjun's family conditions are very solid, his parents have made small achievements in individual business, and his parents also hope that Li Jingjun will be able to take over the family business in the future, so Li Jingjun has studied "hotel management professionally" since he was a child, but this is the will of his parents, not what Li Jingjun thinks.
Her favorite is still singing, from the age of 13 to 18 years, Li Jingjun won a number of campus singing competition championship trophies, but her parents did not support her singing ideas, just blindly asked her to study hard.
Contrary to his wishes, Li Jingjun lost the college entrance examination in 2013, perhaps his parents also realized that they should not give too much pressure, and their parents did not blame Li Jingjun too much for failing this important exam.
That night, Li Jingjun also opened her heart to her parents at the dinner table that she "likes to sing", and this time her parents did not object anymore, but told her that "dreams are achieved through hard work".
After this exchange with her parents, Li Jingjun seems to be working harder than before, in addition to learning various instruments and practicing singing, Li Jingjun also began to practice dance, and she has always shown herself with short hair, which always gives people a feeling of "full of vitality".
In 2014, Li Jingjun began to be invited by many advertisements to make her a model, the most famous of which was the advertisement shot for McDonald's in Hong Kong in 2015, when Li Jingjun's advertising figure could be seen in the streets.
Soon after, "Viu TV" first noticed this "Yuanqi Girl", in 2016, Li Jingjun starred in the "Viu TV" major drama "Three One As Three", which is a fantasy drama, the story content is novel and special, starring Wen Bixia, Lu Haipeng, and Li Jingjun plays Wen Bixia's daughter "A Hua", although it is a female third role, but the starting point for a newcomer is already very high.
In the end, this "Three One As Three" ratings double harvest, Douban score as high as 7.7 points, and Li Jingjun also received a lot of attention with the image of short hair, "Viu TV" also saw the potential of Li Jingjun, issued a signing request for it, but Li Jingjun declined.
In 2017, "Wonderful TV Station" prepared the campus youth theme drama "100 Days of Love", Li Jingjun joined as the heroine, the story revolves around the closed management of the campus, several young students have experienced a lot of things together, mixed with environmental protection, energy, media several professional courses in the details.
Although the reputation of the play is not good, it has not affected the development trend of Li Jingjun.
In the same year, "TVB" issued an invitation to Li Jingjun, and a "Jumping Lifeline" with ambulance as the background was ready to start, which not only had the long-lost male god Ma Dezhong, but also Zhang Xiwen, Liu Peiyue, Chen Ying and other TVB newcomers Hua Dan co-starring.
Although Li Jingjun's role is not as much as that of several leading actors, the "Condition Qing" she played made the TVB audience shine, perhaps because everyone is used to watching tvB's new and old Hua Dan! Finally, an artist who was not the TV station appeared on camera, and indeed won a lot of goodwill and attention.
With the popularity and discussion of the drama, TVB also saw Li Jingjun's popularity and wanted to sign her, but in the end, li Jingjun refused.
After that, Li Jingjun was photographed by director Kan Jiawei, during which he was preparing the action movie "Master Brother" produced by Wang Jing and starring Zhen Zidan, although this movie has a lot of action scenes, but mainly revolves around student education, and Li Jingjun's temperament is just in line with the "Wang Denan" who has racing dreams in the play.
The whole movie is still based on Zhen Zidan's play as a selling point, but several young actors in it are indeed very plus, which is impressive, and "Wang Denan" played by Li Jingjun is one of them.
It is precisely because of this role that "Emperor Entertainment" quickly noticed Li Jingjun, and after learning of Li Jingjun's "singer dream", "Emperor" unconditionally agreed to help complete the dream, and it can be seen that "Emperor" really values Li Jingjun.
By the time she signed a contract with "Emperor Entertainment" in 2019, Li Jingjun had realized her dream of being a singer in just one year, and also completed her debut singing in the Red Pavilion, and also starred in the movie as a female one.
However, Li Jingjun has not really become popular, on the one hand, Li Jingjun is still too young, and her popularity needs to be slowly accumulated, on the other hand, Li Jingjun's temperament limits her play, and although the title of "Goddess of Literature and Art" is good, it can only play some specific roles at present.
In order to achieve popularity in the short term, it is indeed difficult, in addition to encountering a contrasting and challenging role, there must be enough acting support, just like Liu Yaser, who has a very strong momentum recently, coincidentally, Liu Yaser is also a big outbreak that only ushered in after signing the "Emperor", it depends on whether Li Jingjun can seize the opportunity.
At present, Li Jingjun has three films that will be released this year, and these three films are all works that the "Emperor" intends to invest resources in Li Jingjun.
The first is the much-anticipated "Goldfinger", which has the reunion of Andy Lau and Leung Chao-wai, which has invested as much as HK$350 million, which is the largest film investment in Hong Kong films in just 10 years.
Although Li Jingjun must be a small supporting role in it, sometimes being able to show his face for a few minutes in a work of this level is definitely more valuable than playing a leading role in some small production films, which the "emperor" must also understand.
The second is the suspense drama "Day is Like a Fire", the film is made up of a series of suspense stories, starring Lu Liangwei and Deng Lixin, Li Jingjun as the role of the second woman, although the lineup is slightly weak, but the suspense theme is one of the most popular film and television themes in the past two years, relying on this gimmick and "Emperor" marketing may have unexpected gains.
The third part is called "Deadly Live Broadcast", the story mainly tells the heroine "Chen Chutong" played by Li Jingjun because of a series of strange events caused by addiction to online live broadcasting, and there is also a certain educational warning significance in addition to horror, after all, too many people are currently addicted to the Internet, so that it affects the normal life of individuals.
The three films can see the "Emperor's" intentions for Li Jingjun, first completing the stunning appearance in the large-scale production, then catering to the current popularity of the theme to take advantage of the chase, and finally the popularity of the female identity verification.
With the style of "emperor", perhaps after two or three years, Li Jingjun can really become another "blockbuster" actor in the film and television circle after Liu Yaser.