#谣零零计划 #
There is a saying in the manufacturing industry: "Americans invent products, Japanese make it well, Koreans make it cheap, Chinese make it dead." "It is said that Chinese into which industry can be made into cabbage price, on the one hand, it shows China's strong manufacturing power and competitiveness, on the other hand, it also shows the terrible vicious competition."
Chinese companies think that market competition is like a boxing match, fighting to resist beating, but the boxing king Tyson has only one opponent in a game, finishes work, goes home to sleep, and the next day is the next day.
Chinese companies self-created boxing matches do not have this rule, after the fight is both defeated and crumbling, Chinese motorcycles in the Vietnamese market is an example, Honda motorcycle boxers on the court, a leg, a milk dragon claw hand, all KO...
In this way, Chinese motorcycle companies tossed themselves into a joke, and then no one bought it no matter how cheap it was. While Japanese brands have not done anything to regain market share, Chinese motorcycle brands have re-emphasized quality, and Vietnamese people no longer believe it.
Later, the Chinese people went to Vietnam to travel, Vietnam's Chinese tour guide guide you shopping, tell you that there are no good goods in the market, I take you to be more expensive, but the quality is absolutely leveraged, for example, the Chinese motorcycle in Vietnam is floating and sinking...
Anyway, it is a slap in the face, and these motorcycle companies in the past can only cry a piece of "linen" and "Yi cry".
Look at the potash fertilizer enterprises in Australia, how much global demand, how much it produces, absolutely do not let there be overcapacity, do not make fast money. As a result, China, as the largest user of potash fertilizer, had to be led by the nose
The rules of the market are the same as the principle of being a man, people must be diligent, the diligent must be self-reliant, people cannot be greedy, and the greedy will be destroyed.
The lethality of vicious competition among Chinese enterprises is everywhere in life and in the home appliance industry, and it is vividly reflected.
Since modern times, China has had to be outside the country must first be inside, and China's home appliance industry to compete in the sea is also to overthrow its own people first.
Before China's reform and opening up in the 80s, the refrigerator was a rarity and expensive, when the price of Chengdu's well-known trademark Shuangyan brand refrigerator was about 1600, when the income of ordinary people was about 100 yuan, buying a refrigerator to eat or drink for more than a year, and after buying home electricity, the sound sounded like a tractor, and often lost power.
Even so, due to the shortage of supply, limited production, supply of tickets, money may not be able to buy, buyers are still flocking, more citizens can only sigh.
Such product quality and experience, after Japanese and Korean home appliances entered China, they immediately hit Chinese companies and abandoned their armor, and corpses were everywhere.
Those who can survive, such as Changhong, TCL, Skyworth, etc., have grown rapidly under the pressure of unsuccessful Chengren, learned while fighting, and become stronger in the Vietnam War, relying on price advantages to in turn beat Japanese and Korean brands out of China.
It is advisable to chase the poor and the poor, and not to become the overlord of the famous school. Changhong, TCL, skyworth adhered to Chairman Mao's thought very well, expanded outward, and exported overseas.
At this time, China's home appliance enterprises began to learn from Chiang Kai-shek's "outside must be the first to be inside," and there was a big price war in the European, American, and Latin American markets, and their own people were very happy to kill, and it was completely losing money and making money.
In the end, the domestic media could not see it anymore, shouting loudly, the Xiongnu were not destroyed, why infighting, when learning from the business strategy of Coca-Cola and Pepsi.
What is the business strategy of Coca-Cola and Pepsi? This starts with the two Coke giants entering China.
Coca-Cola has entered China twice. The first time was in 1927, when a drink was quietly added to the streets of Shanghai – then known as "tadpole chewing wax".
Many people listened in the clouds, so the beverage company published a public newspaper with a reward of 350 pounds for a translation.
In the end, Shanghai professor Jiang Yi defeated all opponents with the four-word translation of "Coca-Cola" and took the prize money. At the same time, this translation later became the best translated brand name to date.
In 1947, with Chiang Kai-shek's defeat on the mainland, the U.S. Embassy withdrew, and Coca-Cola also withdrew from the Chinese mainland market. In the next 40 years, there has been no such bubbling, sweet drink on the mainland market.
In 1979, three hours after the establishment of diplomatic relations between China and the United States, Coca-Cola announced its entry into China. In the third week that followed, the first shipments of Coca-Cola products were shipped from Hong Kong to Beijing via Guangzhou, and Coca-Cola returned to the Chinese mainland market.
Coca-Cola has never left China since then, and two years later, in 1981, PepsiCo, a lifelong enemy of Coca-Cola, entered by building a bottling factory in Shenzhen.
At that time, the consumption power of the Chinese people was limited, and the publicity significance of the two Coke giants entering the Chinese mainland was much higher than the commercial significance, because it was not the main battlefield, the two sides did not have too fierce commercial competition.
With the Chinese mainland economy take off, the people's purse is getting more and more drummed, in addition to filling the stomach, side foods and drinks are more and more favored.
In 1984, the birth of Jianlibao began, coconut palm juice, very happy, in the Chinese beverage market you sing I debuted.
At this moment, Coca-Cola and Pepsi Cola respond to changes with no change, and the unified pricing is 2 yuan per container and 2.5 yuan for bottle. Both sides do their best to promote, promote, and celebrity endorsements, but they just can't touch this price alliance.
Now that Jianlibao, coconut palm juice, and very happy have disappeared, Coca-Cola and Pepsi are still standing.
We looked forward 15 years to 95 or 6 years in the 90s, when the photovoltaic industry was rising, polysilicon was about $2,000 a ton, and China at that time was almost entirely dependent on imports.
Emeishan City built China's first polysilicon production line, at the cost of Two or Three Hundred Yuan for Chinese labor, slightly inferior to the price of Europe and the United States.
At that time, in the Leshan and Emei areas, everyone sharpened their heads and ran to the polysilicon factory. After seeing the benefits, local governments have launched this production line, polysilicon is not high-tech, and its silicon purity is far lower than the purity requirements of semiconductor silicon wafers.
The result is that each province has several to dozens of polysilicon production lines. Domestic polysilicon production is seriously excessive, desperately exported overseas, instantly dry up the global polysilicon manufacturers, the domestic infighting into an international infighting, the price from 1800 US dollars to 80 US dollars, far low cost price, wailing a piece.
As a result, the start of construction was stopped, the construction was stopped, and the local governments, enterprises, and banks suffered heavy losses. After this battle, it was criticized as "Americans invent things, Japanese do it well, Koreans make it cheap, Chinese make it dead."
Dai Wei, the founder and CEO of Mobike, once had a lot of scenery, how lonely he is now, and his failure we do not talk about management and embezzlement of security deposits.
In fact, one of the most important reasons is vicious competition. After Dai Wei created Mobike, the business model was quickly copied, and haro, green orange and so on appeared.
At this time, Dai Wei, who received venture capital, did not want to compete and coexist, but wanted to come to the world, kill each other with a hammer, burn money madly, and frantically invest in the number of bicycles and subsidies.
As a result, the opponent was not killed, and he was killed first, which led to the inability to make ends meet and embezzle funds.
As for the back when Wang Xing stretched out his hand, Dai Wei hugged Mobike and did not let go, that is the arrogance of the scholar, the heroism of the broken wrist of the brave man, thinking that he was Hua Tuo's rebirth in the East undefeated, and could rise from the dead, and the result was that Mobike could not afford to be ill, and the incense disappeared and the jade died.
If God wants to destroy people, he will make them crazy first. Look at Dai Wei's former arrogance, Jia Yueting's guidance of Jiangshan, the solipsism of the universe housing enterprises... I don't know if the wind is being blown away by the rain...
Chinese companies should consider coexistence when competing, and no enterprise can occupy all market share. Microsoft can't do it, Apple can't do it, China Tobacco can't do it, and e-cigarettes, which we should learn from Huawei.
The reason why Huawei is respected, there is no price war, a husband and wife are not open, hard to the United States, good war dares to fight, only sigh, Gao Tang Mirror sad white hair, chip life door when to rest ...
The future is left to time to prove. The only expectation is that my Huawei mobile phone has been used for more than two years, Shaohua is easy to pass away, I often stroke the piano, play and sing to it, a song of liver and intestines, Qi Zhu lips: After parting tonight, He Rijun will come again - I don't know if I can stick to the time when the colorful unicorn steps on the clouds!