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Microsoft intends to create the Xbox Ad Network to be launched as soon as the third quarter

author:M360

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Key highlights today:

1. Annual loss of 50 billion Didi issued an announcement of the delisting of US stocks

2. Pico released a new VR headset, Pico Neo Link 3

3, Microsoft or Xbox free-to-play advertising as soon as the third quarter to enable

4, Musk: I know more about manufacturing than all the people on the earth! Buy Twitter for free speech

Microsoft intends to create the Xbox Ad Network to be launched as soon as the third quarter

Live e-commerce abandons Hangzhou

Since the end of last year, many news have said that a large number of live broadcasting companies in Hangzhou have closed down and transformed. In addition, in the tax turmoil at the end of last year, Wei Ya and Li Jiaqi had two very different fates, which also shook the confidence of some practitioners in Hangzhou.

In the face of other cities with supply chain advantages, the olive branch extended, the live e-commerce practitioners who encountered obstacles in the development of Hangzhou, have left Hangzhou one after another. The live e-commerce industry is reshuffling, including other "live e-commerce rookies" cities, which have the opportunity to re-play their cards.

In January, some Beijing media went to Hangzhou, and during a visit to Qian to find out about Wei Ya, they found that many live broadcast companies had gone to the building, and entrepreneurs were leaving Hangzhou one after another.

At the same time, a financial blogger with more than one million Weibo fans posted on Weibo that "the failure rate of Hangzhou live broadcast room is nearly 90%, which is a money-burning industry", and also said that it is not suitable for individual entrepreneurship.

As a prestigious e-commerce capital, unlike the past pompous prosperity, Hangzhou, which began in 2022, has some unfavorable years. But everyone's reaction to the topic of "the collapse of the live broadcasting company" is very common. "Nine losses and one profit, loss of broadcast popularity", aptly summarized the Hangzhou live e-commerce for many years.

Annual loss of 50 billion Didi issued an announcement of the delisting of US stocks

Csrc's response: The cases do not affect the process of Sino-US cooperation

Didi released its earnings report. According to the financial report, Didi's total revenue in 2021 was 173.83 billion yuan (about 27.28 billion US dollars), an increase of 22.6% from 141.7 billion yuan in the same period last year. Among them, Didi's revenue from China's travel business in 2021 was 160.52 billion yuan (about US$25.19 billion), an increase of 20% year-on-year; international business revenue was 3.62 billion yuan (about US$570 million), an increase of 55.4% year-on-year; and other initiatives revenue was 9.68 billion yuan (about US$1.52 billion), an increase of 68.1% year-on-year.

Didi's operating loss in 2021 was 48.44 billion yuan (about US$7.6 billion), compared with an operating loss of 13.79 billion yuan in the same period last year; a net loss of 49.33 billion yuan (about US$7.74 billion), compared with a net loss of 10.61 billion yuan in the same period last year. Didi's net loss attributable to Didi shareholders in 2021 was 50.03 billion yuan (approximately US$7.85 billion), compared with a net loss attributable to common shareholders of 10.68 billion yuan in the same period last year.

Didi also announced that it will delist in the U.S. stock market, and announced that Tencent President Martin Lau resigned as a director and appointed Tencent's deputy general counsel, Fengxia Liang, as a new director. Didi will hold an extraordinary general meeting of shareholders on May 23 at 19:00 to vote on voluntary delisting, and the company will not apply for listing of its shares on any other stock exchange until the delisting is complete. In this regard, the CSRC responded that the specific case of Didi's independent delisting has nothing to do with other Chinese stocks listed in the United States, and has nothing to do with the ongoing Sino-US audit and regulatory cooperation consultations, and does not affect the cooperation process between the two sides.

Pico releases a new VR headset

Pico Neo Link 3

Pico unveiled its latest headset, the Pico Neo Link 3, at the Laval Virtual show in France, for 449 euros (about 3,098 yuan) and is available in limited editions.

Pico Neo Link 3 has a total of 4 cameras with a display resolution of 3664×1920, a refresh rate of up to 90Hz, and a Qualcomm Snapdragon XR2 processor, which has 6GB of memory and 256GB of storage, and is equipped with two controllers. In addition to native games like After The Fall and Demeo, the headset will support wireless streaming with PCs to access SteamVR games and more than 200 of the Pico Store's six-degree-of-freedom titles.

Microsoft or put ads in Xbox free games

Launch as soon as the third quarter

According to people familiar with the matter, Microsoft is launching a new game monetization plan, that is, allowing brands to place ads in free Xbox games. Allegedly, these ads do not disrupt the game, for example, ads may appear on billboards in racing games.

People familiar with the matter said that Microsoft does not intend to take a cut from advertising revenue, but instead allows game developers and advertising companies to share this revenue. Microsoft may just want to use this approach to attract more free-to-play developers to the platform, as it will open up another revenue stream beyond microtransactions.

Microsoft does not use data collected from Bing or other services to serve targeted advertising on Xbox. It's unclear whether Microsoft has pitched the idea to advertisers, but other sources say ads will begin to appear on Xbox as soon as the third quarter of this year.

Microsoft intends to create the Xbox Ad Network to be launched as soon as the third quarter

Musk: I know more about manufacturing than anyone on earth!

Buy Twitter for free speech

Musk attended TED's 2022 conference speech, and had a more than 50-minute conversation with Chris Anderson, the head of TED, starting from Musk's recent tens of billions of dollars to buy Twitter, talking about sensitive topics such as Musk's "securities fraud" and whether he is the real founder of Tesla, and finally talking about life philosophy.

Regarding the acquisition of Twitter, Musk said: "If there is a public platform that can be trusted and inclusive as much as possible, it is very important for future civilizations." But the numbers, I don't care. And put itself on its first priority to eliminate spam and scam bots as well as the bot army on Twitter.

Speaking about Tesla, Musk said: "I think I know more about manufacturing than anyone alive on earth. Yes, I can tell you how every damn part on that car was made. ”

TikTok has been testing the "Nasty" feature in the private

But it's better not to take it lightly

In November last year, YouTube offline the "tread" counting function on the pretext of increasing the confidence of content creators, which sparked a protracted discussion. A few days ago, according to the relevant reports of overseas technology media The Verge, TikTok is currently testing the "hate" button function, allowing users to do this operation on disliked works or reviews. But unlike YouTube, TikTok's "nasty" button will not be presented to others, but only to itself.

As the core of social networks, "re-evaluation" is undoubtedly one of the important criteria for judging whether the content is excellent or not, and it is also an important tool to motivate creators, on the contrary, the point "stepping" is also an important channel for users to feedback their likes and dislikes for related content.

However, you can find that over the years, more and more social networks no longer provide users with the function of "stepping", and even some platforms often no longer show specific quantities. This is true of YouTube in overseas markets, and the same is true of domestic knowledge, and TikTok may do the same in the future.

So why doesn't the platform directly cancel the "step" or oppose the function? This is because this behavior does not have much positive effect from the user level, but the platform can find changes in demand from user behavior, and then guide creators.