Cast the soul of culture, strengthen the foundation of culture, and revitalize the industry of culture.
At present, our province is accelerating the construction of a more creative, innovative, competitive and influential culturally strong province, actively exploring new concepts and new ways for the inheritance and development of intangible cultural heritage (referred to as intangible cultural heritage) that conforms to the actual situation in Jiangxi, building a four-level list of representative intangible cultural heritage projects and its representative inheritor system, and initially establishing an intangible cultural heritage inheritance and development system with Jiangxi characteristics.
Among them, vigorously promote the "living" of historical and cultural heritage, through the creation of historical and cultural blocks, so that intangible cultural heritage and modern cities can be effectively integrated, and the stunning Jiangxi intangible cultural heritage that has been in the context of the Ganpo for thousands of years will be deeply excavated and inherited, which has become a vivid practice to promote the creative transformation and innovative development of Jiangxi's intangible cultural heritage.
The Shengjin Pagoda Historical and Cultural Block is under construction around the commercial circle around the Shengjin Pagoda.
The Golden Pagoda, Cross Street, the Gate of The Sage... Places familiar to generations, with a long history; crock pot soup, blue and white porcelain, tea picking drama... A name that has been familiar to generations has spread throughout the north and south.
In order to excavate and inherit history and culture, highlight and carry the spirit of the city, Nanchang Shengjin Pagoda Historical and Cultural Block has set up a team of 60 people, after 365 days and nights, with a cumulative journey of more than 50,000 kilometers, footprints throughout 100 counties (cities, districts) in 11 districted cities in the province, visited more than 800 non-genetic inheritors and folk characteristic projects, in-depth understanding of the current situation of non-genetic inheritance and protection in Jiangxi, attracted a large number of intangible cultural heritage projects to settle in, so that the beauty of intangible cultural heritage bloomed in the provincial city of Nanchang, a landmark Shengjinta block.
Nanchang's long cultural historical witness, the Shengjin Pagoda, has endured for thousands of years. In order to make intangible cultural heritage "alive" and "fire up" in the new era, the Shengjin Pagoda Historical and Cultural District came into being.
The beauty of intangible cultural heritage, a historical and cultural district
Located in the Xihu District of Nanchang City, the Rope Golden Pagoda was built in the Tang Tianyou period (904-907 AD), which is a typical brick and wood structure pavilion-style tower in Jiangnan, with vermilion green tiles, flowing cornices, simple and beautiful.
"I have been adhering to the bamboo weaving craft all my life, and now it is becoming more and more popular with young people." The 63-year-old Li Niangen is the fifth generation of bamboo weaving in Dongcun, a municipal intangible cultural heritage project in Xinyu City, and now he has become an "Internet celebrity", gaining more than 4.2 million fans, and netizens and surrounding villagers call him "Bamboo Weaving Old Li".
The folk art of "yuzu floating pinching", Zhu Guogen of Shangrao Guangfeng has been groping for more than 40 years, and he has continuously polished the ordinary grapefruit skin with his dexterous hands to create a piece of art. Today, Zhu Guogen has mastered a set of grapefruit shell kneading techniques, so that the lost process can continue.
Yuzhang carved porcelain, also known as glazed engraved porcelain, is a traditional ceramic decorative art unique to the mainland, formed in Jingdezhen and derived from Nanchang. On the basis of inheriting the porcelain engraving technology of his father, li Qiang, the fifth generation of inheritors, organically combines the metal carving technology and the engraving technology of Nanchang, and has achieved an extremely valuable historical heritage.
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A corner of the Shengjin Pagoda Historical and Cultural District.
Today, the younger generation has a strong interest in traditional culture, but they have few opportunities to be exposed to traditional handicrafts. How to let the intangible cultural heritage be inherited and carried forward in the hands of the younger generation has become the common wish of many non-genetic inheritors.
"In order to let more intangible cultural heritage be excavated, rescued, and revitalized, and also allow more people to experience the essence of Jiangxi's intangible cultural heritage at close range, in August 2020, a team of 60 people set foot in Jiangxi to systematically sort out Jiangxi's intangible cultural heritage food, intangible cultural heritage performing arts and intangible cultural heritage handicraft resources, just so that Jiangxi's intangible cultural heritage can bloom in this millennium land - the Rope Golden Pagoda." The relevant person in charge of the Shengjin Pagoda Historical and Cultural District said.
History is the root, culture is the soul. Culture is the key content of the city's comprehensive strength and core competitiveness, and the Shengjin Pagoda Historical and Cultural Block excavates this core competitiveness, reflects cultural self-confidence, and feels the charm of traditional Chinese culture through the interpretation of intangible cultural heritage.
The relevant person in charge of Xi'an Yongxingfang Cultural and Commercial Tourism said that Jiangxi's beautiful mountains and clear waters, a large number of intangible cultural heritage, the excellent intangible cultural heritage from all over Jiangxi gathered in the Rope Golden Pagoda, the purpose is to let Jiangxi intangible cultural heritage "go out" through the platform of the Rope Golden Pagoda Historical and Cultural Block.
At present, the Shengjin Pagoda Historical and Cultural Block has collected hundreds of intangible cultural heritage items, and is moving towards the direction of condensing the original culture, the new business card of Jiangxi's intangible cultural heritage, and the gathering place of Ganpo intangible cultural heritage. With the beauty of food to awaken the memory of nostalgia, with the fashion trend to ignite the passion of the city, with the help of intangible cultural heritage, to create a city culture brand that can be touched, tasted, perceived and participated.
Inherit and innovate to make the intangible cultural heritage shine
The "14th Five-Year Plan for the Protection of Intangible Cultural Heritage of Jiangxi Province" proposes: respect the basic cultural connotation of intangible cultural heritage passed down from generation to generation and living inheritance, focus on protecting the inheritance practice, inheritance ability and inheritance environment; adhere to the principle of innovation, break through the limitations of traditional thinking, carry out the work of "+ intangible cultural heritage" and "wisdom intangible cultural heritage", and promote the creative transformation and innovative development of Jiangxi intangible cultural heritage.
Actual photo of The Shengjin Pagoda Historical and Cultural District. (Photo courtesy of Shengjin Pagoda Historical and Cultural District)
In the storefront of several square meters, a variety of goods are neatly arranged on the shelves, and in the Nanchang Rope Golden Pagoda Food Street, Chen Wen, a 52-year-old grocery store owner, talked about the Rope Golden Pagoda and gushed endlessly: "I have lived here for more than 40 years, and the Rope Golden Pagoda is very special to the people of Nanchang. "The city street is the cultural memory of a place, which is not only the embodiment of the life of Nanchang people in the past, but also the witness of Nanchang's history."
A brush, a piece of rice paper, and the rubbings pointed out with the tip of the pen are amazing, this is Nanchang Yingtuo. "I was discovered by chance, and they looked after me and touched me." Huang Binhui, the inheritor of the municipal intangible cultural heritage project Nanchang Yingtuo, was still very excited when the project team of the Shengjin Pagoda Historical and Cultural Block visited him, "I am willing to join the Shengjin Pagoda project, I am confident that Nanchang Yingtuo will develop and grow, and I hope that Jiangxi Intangible Cultural Heritage will go to the whole country." ”
Zimen Wound Massage Therapy is a traditional Chinese medicine tuina medicine method passed down in Jiangxi folk, which has a history of more than 400 years of development and is well received by the people, unfortunately, the therapy is currently passed down in the inheritance. Liao Guosheng, a representative inheritor of Yichun Zimen Wound Massage Medicine, believes that if Zimen Wound Massage Therapy can be inherited and promoted and integrated into the people's health service, it will be a very meaningful thing.
In the colorful Jiangxi Intangible Cultural Heritage Project, traditional skills are a major highlight, among which the Nanchang crock pot simmering soup making technology, Linchuan weaving technology, Fuzhou relief carving technology, etc. can be seen in the Shengjin Pagoda Historical and Cultural Block. Nanchang clay pot simmering soup is a representative of the traditional skill catalog of the provincial intangible cultural heritage project, which has formed distinct regional characteristics and profound cultural heritage in the millennium development history.
"Crock pot soup is a kind of food culture in Nanchang that has a lot of fireworks. It embodies a 'culture of integration', that is, putting all the ingredients together. Yu Shaowu, the inheritor of the clay pot simmering soup making technology, said that as a non-hereditary inheritor, it is more important to show the Nanchang crock pot simmering soup making technology to the people of the whole country, so that more people can know and understand the Nanchang crock pot soup. The Shengjin Pagoda Historical and Cultural District is based on literature, combining Jiangxi's local time-honored brands with traditional food inheritance and production skills, and presents different ingenuity and delicacies to everyone with a journey across longitude and latitude.
It is understood that as of December 31, 2021, the province has 88 national intangible cultural heritage representative projects and 560 provincial-level intangible cultural heritage projects; 69 representative inheritors of national intangible cultural heritage representative projects and 612 provincial-level representative projects; 1 national cultural and ecological protection zone and 2 national cultural and ecological protection experimental areas, ranking first in the country with Qinghai Province. The protection and inheritance of intangible cultural heritage in Jiangxi has achieved remarkable results.
Integration and empowerment, cultural tourism format from "live" to "fire"
Historical and cultural blocks are the visible carriers of history, the "living" urban memory, and the witness to the development and changes of the city. Intangible Cultural Heritage not only connects history and the future, but also blends classics and fashion.
On the eve of this year's Spring Festival, in the Nanchang Shengjin Pagoda Historical and Cultural Block, rushing to the construction schedule and grasping the progress is a busy scene everywhere.
"I've lived here for more than 60 years, and it's bustling with people." Shi Xiaolai, a 79-year-old grandfather who lives near the Shengjin Pagoda, said that in his memory, the Shengjin Pagoda is an ancient building that has lasted for thousands of years and has a long history, although the neighborhood was low and dilapidated at that time, but it was popular and lively. Seeing the Shengjin Pagoda Historical and Cultural Block being renovated, Uncle Shi sighed: "Now that the street environment here has become better and the houses have become more beautiful, I hope it is getting better and better." ”
Recently, the Shengjin Pagoda Historical and Cultural District held a signing ceremony with The New Dou Ji, a one-Michelin-starred restaurant in Hong Kong. In the future, in the Shengjin Pagoda Historical and Cultural Block, you can not only eat local rice noodles, boiled water, brine and other delicacies in Jiangxi, but also eat Changsha stinky tofu, Jinji sugar oil lump, Guangdong egg pellets, intestinal noodles.
"The Shengjin Pagoda Historical and Cultural Block will cover the original cultural sector, the urban art and commercial sector, the Jinta Prayer Plate, the fashion Net Red Punch Card Plate, and the Ganpai Theme Homestay Section, which will bring citizens a higher quality and more full-format cultural and tourism experience." The main person in charge of the Shengjin Pagoda Historical and Cultural Block was introduced.
At the end of November last year, the Rope Golden Pagoda Historical and Cultural Block and the Lao She Tea House successfully signed a contract, which not only empowered the innovation of the Differentiated Operation Model of "Cultural Commerce + Tourism Consumption" for the Rope Golden Pagoda Historical and Cultural Block, but also carried forward and co-created the youthful expression of intangible cultural heritage, tradition and folklore, so that everyone could feel the culture, experience culture and exchange culture during the play, and bring consumers a better life experience.
Continuing the context, intangible cultural heritage protection from the city "re-started"
History and culture are the soul of the city, and the rich and diverse historical and cultural heritage is not only a witness to the development of the city, but also the carrier of urban civilization.
"We vigorously promote the intangible cultural heritage into the community, through the interpretation of history by non-genetic inheritors such as rice paper embroidery, let residents feel the value and charm of intangible cultural heritage, stimulate their sense of pride and identity; through the introduction, cultivation, activation and inheritance of intangible cultural heritage, combined with VR technology and commercial carriers such as China Rice Noodle Street, truly integrate intangible cultural heritage and the city." The secretary of the Party Working Committee of Ma pile street in the West Lake District department said.
"In the past, people who blew sugar in the market and scenic spots thought this was the craftsmanship of old Beijing, but I wanted to tell them that this was a local skill in Nanchang." Xiong Chuanfa, the inheritor of the municipal intangible cultural heritage project Xixia Chui Sugar Man, said, "The Shengjin Pagoda Historical and Cultural Block provides us with a fairly good display platform for foreign tourists to understand the local intangible cultural heritage of Nanchang. ”
The relevant person in charge of the Shengjin Pagoda Historical and Cultural Block said that the Shengjin Pagoda project mainly relies on the profound historical and cultural heritage of the Shengjin Pagoda, adheres to the equal emphasis on protection and development, attaches great importance to the excavation and inheritance of history and culture, the prominence and bearing of the city spirit, and constantly enriches, enriches, improves and activates the connotation of the scenic spot, gives full play to cultural characteristics and advantages, shapes the cultural brand, and displays the charm of the scenic spot.
Whatever is done by the accumulation of strength, there is nothing invincible, and what the wisdom of the multitude does is nothing that cannot be accomplished. Today, the thousand-year-old tower of the Rope Golden Pagoda is taking on a new look. The local government focuses on the business circle around the Shengjin Pagoda, relying on the profound historical and cultural heritage of the Shengjin Pagoda, to build a historical building complex with "Tang Style and Song Yun", introduce folk culture experience, public welfare expo, "cultural and commercial tourism" integration, entertainment and leisure and other formats, and strive to create cultural blocks, art blocks, Golden Pagoda blocks, net red blocks, homestay blocks, and situational consumption blocks that show Nanchang folk culture, and reproduce the cultural memory of old Nanchang.
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Historical and cultural blocks refer to areas that have been approved and announced by the people's governments of provinces, autonomous regions, and municipalities directly under the Central Government, where cultural relics are particularly rich, where historical buildings are concentrated in pieces, where traditional patterns and historical features can be more completely and truly reflected, and where they have a certain scale. Historical and cultural blocks and historical buildings are the material preservation of urban memory, the witness of the people's nostalgia, the embodiment of the historical heritage and characteristics of urban and rural areas, and have non-renewable valuable value.
By the end of last year, the total number of historical and cultural blocks in the country reached more than 1,200, doubling compared with the end of 2016; the total number of historical buildings reached 57,500, an increase of nearly five times. In the next step, the mainland will continue to strengthen the declaration of national historical and cultural cities and villages in China, and normalize the census and identification of historical and cultural blocks and historical buildings.
In recent years, all parts of the country have made full use of cultural space, preserved the city's historical and cultural traditions, and actively carried out the restoration and protection of historical and cultural blocks, and achieved positive results. For example, Fuzhou Sanfang Seven Alleys, has been deeply integrated into the life of the citizens, but also become the "living room" of Fuzhou, a famous historical and cultural city, the "exhibition hall" of Mindu culture, for many years in a row the annual number of tourists received more than 10 million people; Guangzhou Yongqingfang has always adhered to cultural leadership, with "embroidery kung fu" to create an immersive Lingnan fashion block, and constantly extend the vitality radius of the old city, today's Yongqingfang is changing from an internet celebrity punch card to a new landmark of Guangzhou culture.
Source: Jiangxi Daily
Editor: Yang Ke, Provincial Cultural Tourism Publicity and Promotion Center
Preliminary review: Yang Ke, Deng Gaozheng
Review: Zhou Qi
Final: Song Jing