In the context of consumption in the new era, "user-centric" has become the value orientation of all walks of life. For the specific connotation of "user-centric", various industries also have different interpretations. There is such a saying: if you grasp the user, you occupy the market, conform to the user, adapt to the market, develop the user, and open up the market. Coming from the user to the user has become the only way for brand change in the new era.
Under the guidance of the core values of "user-centric", Dongfeng Fengxing has carried out brand renewal. Be a friend of users, through continuous listening to the needs of users, with the continuous iteration and innovation of technology and smart scenarios, we continue to provide more perfect solutions for users to travel, and strive to meet the diversified and personalized needs of users. Where the user is, the East Wind is where it is.
The flywheel of the times is constantly turning, and the car has entered a period of great change in the past century. Dongfeng Fengxing conforms to the trend of the times, listens to the different emotional needs of users in the new era for cars, brings the design concept of "Feng Dynamics", and comprehensively upgrades the appearance design of the model according to this design concept. T5 EVO for the cool youth, sharp lines, highlight the fashion personality; wild sense of power, express the infinite vitality from the inside out, the cool and stylish appearance of the T5 EVO to gain a large number of young users of the new era love.
Dongfeng Fengxing's Fengxing Yacht, specially built for the big family, inherits and develops the design concept of "Feng dynamics", is dynamic avant-garde, shows elegance in sharpness, and is calm and self-sustaining without losing its sense of dynamic beauty. The model has also won awards such as "New Car of the Year", "Consumers Expect 7-Seater Family Car of the Year", "Fashion of the Year Worth Looking Forward to New Car", and has received widespread attention before it was launched. This all reflects Dongfeng Fengxing's deep insight into user needs and focuses on creating value products for users.
Make friends with users, and brands and users go in both directions. Dongfeng Fengxing has in-depth communication with users, meticulous insight into user needs, and launched the "Fengxing Plan" under the guidance of the core values of "user-centric". Deeply cultivate the specific service experience of users, accelerate the close connection between people and cars, enrich travel services, and create a more comfortable and convenient car life with consumers. Be friends with users and build close emotional connections.
The newly upgraded smart butler has 60 functions, seven service guidelines, 500+ dealer network and "24-hour outside the car life extension", building a "wind walker ecosystem" for users, realizing the upgrading of 8 club member rights and interests, so that more users can experience the care services of the new wind travel standard. More intimate, more understanding of you, more intelligent, intelligent management, accurate satisfaction, users are more assured.
Dongfeng Fengxing bases its own growth on the real needs of users, binds itself to the times, accurately understands the changes of the times, and continues to move forward. Where the user is, Dongfeng is where it is, under the guidance of the core value of "user-centric", it continues to forge ahead towards the brand goal of becoming a "professional travel service leader close to the user".