Introduction: Thirty years of Hedong and Hexi, the concentrated rise of domestic brands is just in time;
You see, 1000 yuan, 1500 yuan, and even 2000, 3000 yuan price, there are several consumers will choose foreign brands of smart phones?!
When the national tide is carried out, domestic goods should be self-reliant √
In the past, for a long period of time, if your budget was around 100,000 yuan and you wanted to buy a reliable family car scooter, you basically couldn't escape the joint venture brand A-class car represented by Corolla, Xuanyi and Langyi.
After all, it is completely different from the "strong" domestic brands in the SUV field, in the field of home cars, the joint venture brands in the past almost occupied a "monopoly" position.
Popular player Volkswagen Langyi (left) Nissan Xuanyi
A few models, such as Geely Emgrand and Changan Yidong, can occasionally enter the top ten sales list, which is already quite rare.
But even so, Emgrand and Yidong basically still take the "price war", focusing on the market below 100,000 yuan, and these joint venture brand cars mentioned above have not been in direct competition.
People mainly aim at the range of 100,000-150,000 yuan, and domestic production is basically within 100,000 yuan to "pick up leaks".
However, with the passage of time, more and more excellent domestic manufacturers have concentrated their efforts, and a number of domestic boutique A-class and A+ class car have begun to appear at a price of 100,000-150,000 yuan.
For example, for some time, the internet has been very hot and the momentum is also quite fierce - Geely Xingrui, Trumpchi Shadow Leopard, and the Dongfeng Wind God Yixuan MAX that we are talking about importantly today!
Similar to the Star Rays, dimension reduction strikes Against Corolla, Xuan Yi, and Lang Yi
It must be pointed out that the classic joint venture brand family cars such as Toyota Corolla, Nissan Xuanyi, and Volkswagen Langyi have been in the market for many years, and the popularity of brands and products is very high, and word of mouth and popularity are also placed there.
Therefore, if you simply "hit the hard", it is not flattering, and it is difficult to stand out in the fierce market competition.
So the question is, as a "latecomer", How to break the game?
According to the observation of Leju Automobile, similar to the playing style when Geely launched Xingrui, Fengshen Yixuan MAX also adopted the strategy of "hitting small with big" and reducing dimensionality" strategy.
That is, on the premise of similar price dimensions (in fact, the overall price is still more affordable than the joint venture price), the size of the vehicle is larger, the positioning is higher, and the corresponding power, space, configuration and other aspects are obviously more powerful and more prominent!
Taking Yixuan MAX as an example, the three dimensions of the new car are 4797x1870x1475 (mm) and the wheelbase is 2770mm.
In the past, such a size has reached the standard of B-class cars, and even if it is placed in the present, it is also a full A+ class car, which is half a size larger than the compact Corolla, Xuanyi, and Langyi.
The old saying that "the official level crushes people to death" is also applicable to automotive products.
Chinese consumers have always been "beautiful and respectful of the big", and the MAX aura is obviously more sufficient than the Corollas. The two cars are parked together, and the Max is also significantly more atmospheric and advanced!
The family car can also be tracked, and the product force has an overwhelming advantage
If it looks bigger and more advanced than the Corollas, it is the first step to attracting potential consumers to the excitement of The Max;
So when you really go to open a try, especially if the conditions allow to compare competitors to feel it personally, its richer connotation and cross-level product power, the probability will help you make up your mind -
Buy it, it is indeed more fragrant than the Corollas!
As we all know, as a passenger car brand of Dongfeng Company, Fengshen has largely absorbed the essence of Peugeot Citroen's joint venture in China, DPCA, in terms of platform technology for car manufacturing over the years.
Therefore, Fengshen's products, from cars to SUVs, the overall texture and solidity of the chassis are very French car flavor, very "whole".
How strong the Fengshen brand's foundation in the tuning of the whole vehicle chassis is, it can be seen through the repeated victories of the Fengshen team in CTCC and other events in the past two years.
This is also why Fengshen will take his brand slogan as "enjoy driving fun, all the way to the wind god", when launching yixuan MAX's fist family car products, it is even shouted out "my family car, family car can also be track" slogan!
What is "my car, also a track"?
In a word, Yixuan MAX is not only a spacious and comfortable family car that looks at the atmosphere and can easily cope with conventional car scenes such as commuting to work in the city, buying vegetables and picking up children;
As long as you want, it can also give you enough sports and passion, including going down the track to have fun.
The author has a deep understanding of this, from the first two years of Yixuan, and then to today's Yixuan MAX, we have all carried out the actual measurement depth experience.
It can be said responsibly that in terms of the texture and toughness of the chassis, Yixuan MAX is more than a little stronger than the joint venture competitors of Corolla, Xuanyi and Langyi.
In addition to having good handling performance and limits, in terms of "dynamics" that young consumers are also very concerned about, Yixuan MAX is also remarkable.
To be strong, it must have a good "heart", Yixuan MAX is equipped with a Mach power 1.5T engine independently developed by Dongfeng, with a maximum power of 140kW and a maximum torque of 300N·m.
Not only in the above core parameter indicators, surpassing the joint venture brands such as Honda, Mercedes-Benz, BMW and other joint venture brands with the same displacement engine, this Mach power 1.5T engine is a big killer skill is also in:
Under the premise of having such a strong power performance, it can actually ensure 41.07% of the ultra-high thermal efficiency and fuel economy, and the comprehensive level ranks among the world's first-class.
Combined with the author's previous test drive, the speed increase is indeed fierce enough, the "6 seconds" zero hundred acceleration is enough to make a number of joint venture competitors ashamed, and the comprehensive fuel consumption of 100 kilometers is only 4.3L.
Le Tease Observation:
As the saying goes, thirty years of Hedong Hexi.
The times have changed, just as the smart phone industry has accelerated the replacement of foreign capital by domestic production, after years of experience and accumulation, today's Chinese brand automotive products are rising strongly and concentrated, especially with the wave of intelligent and electrification changes, the catch-up trend of Chinese brands is becoming more and more obvious!
Combined with the Focus of this discussion of the Wind God Yixuan MAX:
Pricing is more generous than corolla, Xuanyi, Langyi and other joint venture competitors, in the most important product force level, including size, space, power, control, configuration (you can go to the official website to see the configuration table and other basic information), fuel consumption and other aspects, not only not to fall behind, and even have an absolute leading advantage.
It can be predicted that under the powerful product + powerful marketing offensive, including the Fengshen Yixuan MAX, there will be more and more domestic brand boutique car products, which will capture the hearts of the increasingly awakened and confident young generation of Chinese consumers.
You see, 1000 yuan, 1500 yuan, and even 2000, 3000 yuan price, there are several consumers will choose foreign brands of smart phones?!