China Business Intelligence Network News: Functional food, also known as health food, is a specific type of food. It has the effect of regulating the function of the human body, but is not intended to treat diseases and is suitable for consumption by specific groups of people. With the popularization of great health in recent years and people's attention to the quality of life, the health food industry has attracted more and more attention.
First, the industry competition pattern
At present, the competition pattern of the mainland health food market is scattered and the concentration is low, mainly due to the imperfection of the past health food regulatory policies and the high profits of the industry, resulting in a large number of low-quality health product enterprises flowing into the market. At present, the leading enterprises in China's functional food industry mainly include Tomson By-Health and Dong'e Ejiao. Among them, With its diversified sales channels and continuously expanding categories, By-Health's market share has steadily increased, currently accounting for 6.4% of the overall market. In 2021, the operating income was 7.431 billion yuan, an increase of 21.93% over the same period of the previous year. East Ejiao achieved operating income of 3.849 billion yuan, an increase of 12.89% year-on-year.
Second, the operation of the enterprise
From the perspective of operation, Tomson By-Health's operating income exceeded 5 billion yuan. In 2021, By-Health's operating income reached 7.431 billion yuan, an increase of 21.93% year-on-year, and net profit reached 1.766 billion yuan, an increase of 14.4% year-on-year. The operating income of Dong'e Ejiao reached 3.849 billion yuan, an increase of 12.89% year-on-year, and the net profit reached 439 million yuan, an increase of 971.5% year-on-year.
Data source: Compiled by China Commercial Industry Research Institute
Third, the production and sales of leading enterprises' products
By-Health is a leading brand and benchmark enterprise in China's dietary nutritional supplements, ranking first in China's vitamin and dietary supplement industry in terms of market share. In 2021, the revenue of By-Health's main products reached 7.375 billion yuan, an increase of 21.4% year-on-year. Among them, the operating income of tablets reached 2.625 billion yuan, an increase of 14.25% year-on-year, accounting for 35.33% of the main business income.
Dong'e ejiao is mainly engaged in the research and development, production and sales of ejiao and ejiao series products, is the formulator of ejiao industry standards, is a Chinese tonic health leader and a model for the high-quality development of traditional Chinese medicine enterprises. At present, Dong'e Ejiao has become the first major product of OTC and the first brand of nourishing health. In 2021, the main business income of East Ejiao reached 3.609 billion yuan, an increase of 20.22% year-on-year. Among them, the operating income of ejiao series products reached 3.395 billion yuan, an increase of 21.7% year-on-year, accounting for 94.07% of the main business income.
Data source: Compiled by China Commercial Industry Research Institute
Fourth, the proportion of the top five customers
In 2021, the sales amount of Tomson By-Health's top five customers reached 1.465 billion yuan, accounting for 19.71% of the company's total annual sales; the sales amount of the top five customers of East Ejiao reached 854 million yuan, accounting for 22.27% of the company's total annual sales.
Data source: Compiled by China Commercial Industry Research Institute
Fifth, business layout
(1) Tomson By-Health
By-Health has systematically introduced VDS into China's non-direct sales field, established a comprehensive scientific system of dietary nutritional supplements based on modern nutrition science, and formed a product line layout of all categories, all populations and full coverage through independent/cooperative research and development and acquisition. At the same time, the company and a third party have preliminarily completed the physical co-warehousing of toB and toC of the self-operated e-commerce business, and steadily promoted the business synergy with online dealers. By-Health continues to promote the upgrading of smart factories through digitalization, and has a professional "transparent factory" in the industry, which is one of the world's leading and strict quality control production bases for dietary nutritional supplements. In 2022, By-Health plans to achieve a 20% year-on-year increase in operating income.
(2) East Ejiao
Dong Ejiao improves the quality of ejiao with scientific and technological innovation and strict quality control of the whole industry chain, and has focused on doing the best ejiao for 70 years; at present, Dong ejiao has become the first single product of OTC and the first brand of nourishing health. Dong Ejiao has a national intangible cultural heritage Dong Ejiao production technology, has gained a widely recognized advantage of mental resources, and is known as the first brand of nourishing health. In September 2021, Dong'e Ejiao won the "Health Industry Drug Brand Value · TOP50" list winner. In 2022, Dong'e Ejiao will expand the business layout of "solid foundation, extension breakthrough, innovation and exploration", while ensuring the recovery of the cornerstone business, actively expand the field of nourishing health care and layout to the big health industry.
Sixth, the distribution of production bases
Source: China Commercial Industry Research Institute
For more information, please refer to the "Research Report on China's Pharmaceutical Market Prospects and Investment Opportunities" released by the China Commercial Industry Research Institute, and the China Commercial Industry Research Institute also provides industrial big data, industrial planning and planning, industrial park planning, industrial investment attraction and other solutions.