Source: China Net
"I'll just ask anyone who sees a good guy who doesn't say a word, it's just too okay, let's taste the beauty of Chinese poetry together, it's really a boost of knowledge!"
"Otherwise, how to say that the whole life or something, this piece still has to watch CCTV, it is simply too good, completely let my eyes light up that feeling."
The comments point to the same show. On April 4, 2022, on the occasion of the Qingming Festival, the Film and Television Drama Documentary Center of the Central Radio and Television General Station launched the "Great Beauty chinese Poetry Qingming" live media broadcast program.
It joins hands with linguists, documentary creators, calligraphers, performing artists, young actors, college students and other guests from all walks of life, with 7 hours of slow live broadcast covering the spring scene in the motherland, plus 3 hours of poetic mobile live broadcast, 10 hours of uninterrupted invitation to the audience to a poetic covenant, in the process of enjoying the beautiful scenery, tasting food, reading American literature, appreciate the beauty of mountains and rivers, look for fireworks in the world, feel the Chinese romance.
According to the data, more than 8.8 million people live online at the same time, enjoying this cultural feast. As of 16:00 on April 6, on the Weibo side, the topics related to the live broadcast have been on the hot search 19 times, and the total number of reads has exceeded 1.06 billion, of which the single reading volume of #Damei Chinese Poetry Qingming has exceeded 340 million.
During the live broadcast, the recitation and calligraphy of artists, actors and others let the audience feel the beauty of the mountains and rivers of Spring, and the animation special effects and music led the audience to immerse themselves in the amazing dream world of poetry.
In addition to the beauty of mountains and rivers, the beauty of poetry, and the beauty of rhythm, the content around the special festival of Qingming also reflects the three-dimensional view of culture and tradition, people and life, country and era, and its rich connotation has attracted praise from the majority of netizens.
The crew of "The World of Man" "Reunites with Poetry" resonates with humanity in poetic China
In the 2021 Qingming Festival, the Film and Television Drama Documentary Center launched the "Remembering The Martyrs, Paying Tribute to the Heroes - Qingming Cloud Poetry Society" activity, where a number of performing artists and young and middle-aged actors reread the heroic poems to pay tribute to the revolutionary martyrs.
This year, continuing the high popularity and good reputation of last year's Qingming Cloud Poetry Festival, the Film and Television Drama Documentary Center dug deep into the two major vertical resources of TV dramas and documentaries, strengthened the IP of the "Qingming Cloud Poetry Society", and launched the "Great Beauty Chinese Poetry Qingming" integrated media live broadcast program.
In the live broadcast, the crew of the phenomenon-level drama "Human World" "reunited with poetry". Sarina, the actor of the Zhou family's mother, and Meng Man, a famous cultural scholar and professor at the Central University for Nationalities, "sat" in the live broadcast room, and the "boss" Xin Baiqing, the "second daughter" Song Jia, the "younger son" Lei Jiayin, the "little daughter-in-law" Yin Tao, wang Yang, who was called "ideal brother-in-law" by netizens, and Zhang Kaili, the "secretary of Qu", read poems one by one.
The spring they call is either gentle and affectionate, or full of vitality, or sunny, and these carefully selected poems match the actors with full marks, which not only restores the artistic conception of the poem, but also allows the audience to have a closer sense of cultural identity, see the life of the actor, and see the humanity of the poet.
Lei Jiayin, who plays Zhou Bingkun, read MengJiao's "After Dengke", no longer cramped on the road to pursuing a better life, "the spring breeze is proud of horseshoe disease, and I see all the Chang'an flowers in one day"; Xin Baiqing, who played Li Bai in "The Legend of the Demon Cat", read "Yellow Crane Tower Sends Meng Haoran to Guangling", this unrestrained poem has great love, just like Zhou Bingyi's character of worrying first and then enjoying the country, and yin Tao read Bai Juyi's "Peach Blossom of The Great Forest Temple", and Zheng Juan, who has experienced ups and downs in the play, finally ushered in the happiness of her own. When writing this poem, Bai Juyi also ushered in a new realm of life after experiencing hardships.
The artistic conception is in line with the poetic flavor, the poet's internal and external feelings are born together, their unique life experience cultivates the artistic conception of poetry, the actor's excellent performance ability, excellent recitation kung fu and allegorical scene in the poem, coupled with the guest's unique path and whiplash interpretation, all this makes the audience deeply appreciate the infinite charm of poetry. No wonder they said, "This is a feast of literature, a feast of poetry, a feast of chanting, a feast of scenery." "Every time you miss spring, a flower blooms on the branches." "The show seems to be telling me poetically that spring is all about planting hope and reaping happiness for a whole year."
Awaken the sense of solar term ritual Deeply excavate the cultural connotation of solar terms In the great American China, it coexists with the geography of the seasons
Qingming is the only day in China that is both a festival and a festival. In the program, Mengman introduced that the Qingming Festival with a good appetite integrates two traditional festivals - the Shangwei Festival and the Cold Food Festival on the third of March, so its connotation has become particularly rich, on the one hand, it is cautious and long-term, on the other hand, it is to go to the green and enjoy the spring, integrating the pursuit of the unity of heaven and man and the millennium of the Chinese, and is a festival from the past to the future.
As a ideographic symbol, poetry is like an encyclopedia of history and culture, which records the way of life, human affairs, folk customs, and political economy of traditional society, so it has also become a window for us to spy on the culture of solar terms.
Through the beauty, food, and poetry of spring, the live broadcast of "Great Beauty Chinese Poetry Qingming" awakens the ritual sense of Qingming, digs deep into its cultural connotation, and co-exists with the geography of the season, resulting in a strong resonance effect.
The five-thousand-year axis of time traces the long history of Chinese civilization and lets us know where we come from. The vast area of more than 9.6 million square kilometers records the diversity of mountains, rivers, lakes and seas, and makes us have a distant place to yearn for.
In the live broadcast, accompanied by various music, followed by slow live footage and the documentary "Great Beauty of China - Spring Series", netizens from all over the country traveled together to punch in the Jiuzhaigou where the spring snow was drifting, the Xinghua Qianduo rape flower field of "a spring breeze is yellow", the Huangguoshu Waterfall that "flew down three thousand feet", and the beautiful Xijiang Qianhu Miao Village, the Nanjing Tulou, and the Honghe Yunshang Terraces... I saw a hundred flowers blooming, and I also felt the cold spring material.
In this vivid picture of spring, the scene and everything come to life. All this makes the audience fully realize that the water we love is what Li Bai once sang, and the mountain we revere is once sung by Du Fu.
Documentaries such as "Taste of Macao", "Taste of Inner Mongolia", "Sounds Delicious", "The Journey of Peppers", "The Journey of Crabs", and the upcoming "Fresh History" and other documentaries have drawn a "walking food map" in geographical space, with the food maps of Su Dongpo, Cao Xueqin and Lu Xun in the poems, touching the soft nostalgia in our hearts.
Green dough mixed with glutinous rice flour with wormwood juice, crispy and exquisite fried food sprinkles from the Cold Food Festival, Pu Zi Kueh with unique Chaoshan overseas Chinese style, traditional snack five-color glutinous rice, scrambled eggs with popular toon in the north in spring, fresh and delicious snail powder in spring... In the Qingming cuisine specially featured across the country, the audience not only experiences the extraordinary imagination and romantic feelings of the ancestors, but also immerses themselves in their life wisdom and philosophy in this piece of human fireworks.
The beauty of the soup lies in the difference. The same is true of this live broadcast, which focuses on beautiful scenery and delicious to condenses feelings, from exploring history to promoting culture, from nostalgia to poetic infiltration, calling for the romance of great beauty of China and the deep roots of culture.
Strengthen the personalized expression of actors and experts In cultural China, we work together with the people on a daily basis
In many poetry programs, this media live broadcast can be recognized by the audience, not only because of its innovation in form, but also because of its insistence on characters, situations, and narratives.
Zhu Yilong warmly shared the spring meaning of his hometown, Jin Chen read the gorgeous scenery of spring, Wang Xiao used his voice to depict the beautiful scenery of spring rain, Li Gengxi depicted the scenery outside Saiwai, Ning Li recited the hazy spring colors of Jiangnan with smoke and rain, Zhang Tong read the quiet spring, Guo Jingfei read the vigorous spring, and Di Li Reba, Zhang Guangbei, Yang Haoyu, Bailu, Wang Luoyong and others. These actors, who often appear on the TV drama channel of the main station, combine their own experiences and experiences to carry out personalized poetry recitations to convey the cultural charm of ancient poetry to the audience.
In the live broadcast, Sarina lamented that Xi'an is the capital of carbon water, and if she goes, she will be fat, she can't bear it, and she also recalls the story of helping people pick up the youth league when she was studying in Shanghai; Mengman said that if she can cross and drink tea with a poet, she chooses Li Bai, she likes Li Bai's appearance; Yang Haizheng, a professor at the Department of Chinese of Peking University, said that the word "Zhong" is like a flag flying with the wind in the oracle bone, and later it slowly has the meaning of gathering and centering...
These personalized vivid stories triggered a strong interaction among netizens. Luo Tianyu, a college student who wrote poems on the windows, wrote an ancient poem with the live broadcast, which was praised as "flowing in the clouds". When Xiao Zhan recited "Evening View of Huichongchun River", he said that "the poet said that spring is not late, we have arrived at the true Jiangnan", which made netizens marvel "At that moment, my DNA moved." "It also set off a boom in calligraphy competitions on the Internet, with various fonts competing for beauty and all kinds of letterheads being elegant and elegant.
In the fast-paced context of life, through the visual presentation, the live broadcast of "Damei Chinese Poetry Qingming" leads the audience to carry out a "journey" that communicates ancient and modern, it polishes the precision of life with poetry, knows the temperature of life with poetic emotions, accumulates spiritual attitudes with poetry, recreates the poetry and distance of daily life, awakens the cultural genes common to people's hearts in a subtle way, and realizes mutual assistance and co-construction with them at the spiritual level.
As Meng man summed up with Zhu Xi's "Spring Day", "When you know the east wind, wanzi and thousands of reds are always spring." Our culture has blossomed with thousands of purples and reds, and this program is also one of the flowers, hoping that they can spread and achieve a most beautiful spring. ”
Mengman also commented, "I appreciate this program because the theme of 'Damei Chinese Poetry Qingming' is very much in line with my understanding of Chinese culture, and the word Damei includes the phonological beauty, image beauty, and value beauty of poetry." What's more worth mentioning is that the addition of many actors has made me see a strong appeal. If the audience likes poetry and traditional culture because they like these actors, isn't that the beauty of the Chinese cultural heritage? ”
The French historian Jacques Le Goff said in "History and Memory" that a verse is a living inscription, which is engraved in people's memory as if it were carved on marble.
The live broadcast of "Damei Chinese Poetry Qingming" is rooted in the inquiry for the revival of traditional culture, undertakes the spiritual appeal of the public, and inscribes the poems together with its inherent history, culture and national spirit in the memory of the audience, and cultivates people's cultural consciousness and cultural self-confidence in the depth of cultural field.