Recently, Guo Degang's new trendy storytelling variety show "Lao Guo Youxinfan", which was exclusively broadcast by Youku, ended with a set of "addictive" posters. The poster summarizes the special features of the program in six words: listening, speaking, playing, watching, eating and acting: different from the academic interpretation of literary works in traditional cultural programs, it is rare to integrate the cross-talk style into the storytelling, and the main speaker Guo Degang three-dimensionally and vividly recalls the heroic characters and legendary stories described in the "Romance of the Three Kingdoms", as well as the historical background and behavioral motivations behind the works, etc., bringing new knowledge and new understandings beyond the three kingdoms story to the audience, and subtly outputting the dual charm of classic culture and traditional music and art to the society. It has aroused the "book addiction" of public netizens and innovated a new track for language culture variety shows!
Looking back on the entire season, the program has injected fresh blood into the cultural variety market with the unique theme of "Storytelling + Three Kingdoms", and also inspired how cultural variety shows should further renew their artistic value and innovate the program model on such tracks. The program scored a high score of 8.9 points on Douban, and more than 200 hot searches on the whole network ushered in a double harvest of word of mouth and heat.
The old book says that the three kingdoms can also be "modernized"
Waking wood a beat, set the scene of the poem to open the way, idle and open, Guo Degang on the line.
Recreating the old storytelling scene and playing it online through the video platform not only has the interactivity and sense of life of storytelling in traditional teahouses, but also takes into account the freshness of online audiences in one session and one meeting. Different from the traditional "want to know what will happen after tomorrow, and listen to the next decomposition", "Lao Guo You Xinfan" storytelling is based on the artistic framework of traditional music and art, using the way that the Netizen generation likes to hear "old books and new sayings".
"What does "Three Kingdoms" say? It can't be purely stale. Guo Degang said that the audience is progressing, society is progressing, and now when it comes to "Three Kingdoms", we must use the perspective of modern people to explain, analyze, and comment. In the 52 episodes of the whole season, the loyal elder Liu Bei became a "crying bag" who loved to cry his nose, and was also a model of a scumbag who abandoned his wife and abandoned his son at a critical moment; Lü Bu, a "three-surnamed family slave", had courage and strategy, but he was a good man who respected his wife and loved his daughter; Zhang Fei's stereotype of five big and three rough was broken, and replaced by a rich second-generation brother who was good at beautiful painting; the straw boat borrowed arrows was evaluated as "xue wool"... The modern expression adds a sense of network to the historical story, the audience unconsciously substitutes into it, thus gaining a deeper understanding of the original work, and the classic traditional culture is no longer high and low but elegant and popular.
When it comes to traditional culture, a considerable number of people first think of protection and inheritance, but they do not know which inheritance method is the best solution. "Lao Guo Youxinfan" tries to connect traditional culture with modern topics, excavates and discusses the content of the workplace, history, emotions, and society, but it must realize the inheritance of culture. In the program, the study of constellations is integrated into the identity explanations of Liu Bei, Guan Yu, and Zhang Fei; the entanglement of Dong Zhuo, Lü Bu, and Marten Cicada is substituted into the dog blood plot of the film and television drama; Dong Zhuo's faint and unrestrained life reveals the extravagant degree of life of ancient emperors; during the period of Emperor Liu Hong of the Han Dynasty, the disagreement between Empress He and Empress Dou on the curtain to listen to the government extends the relationship between mother-in-law and daughter-in-law, which is difficult to understand from ancient times to the present; and Zhang Fei angrily beats the postmaster, Liu Bei hangs up the seal and abandons the official, which is likened to a popular word for contemporary white-collar workers, "naked words", signing the jade edict belt but fearing "leadership" Cao Cao's known behavior is linked to job hopping in the workplace.
Guo Degang once said that the program is explicitly about the Three Kingdoms, but in fact it is about stories outside the Three Kingdoms, so a series of multidimensional topics of workplace, emotion, history and society derived from the three kingdoms story have also been widely discussed. For example, starting from the analysis of Liu Bei cao cao's personality, "which person in the work is more popular", "job hopping should be kept secret from colleagues", "which is more important in the workplace character and ability", etc. to explore the way of getting along with people in the workplace, while historical science is based on the characteristics of the Three Kingdoms era, "The Difference between the Romance of the Three Kingdoms and the Real Three Kingdoms", "Guo Degang Explains the Mystery of Cao Cao's Life", "What are the taboos of ancient social life" and other strong intellectual content let the audience call out to learn! Many young viewers said after watching it: "The program is too interesting, never thought that the Three Kingdoms can be so close to themselves", the Culture of the Three Kingdoms approached the public and blew up the national trend.
Create an immersive listening environment and a "new life" of culture
The program brings a new perspective on reading "Three Kingdoms", not only taking the audience to feel the charm of classic culture again, but also rekindling the public's interest in storytelling.
In the memory of my father and brothers, storytelling and listening to books were once the most familiar cultural and entertainment life for the common people. Especially in the north, people sit around, drinking tea, bumping melon seeds, listening to Mr. Storyteller on the stage talk about gratitude and hatred, taste people's feelings, and full of atmosphere. However, with the development of the times, the way of life and thinking concepts have undergone tremendous changes, and there are countless entertainment activities for people to choose from, and storytelling has gradually faded out of the vision of young people and is moving towards "no one to say".
And now, Guo Degang has substituted the cross-talk of the comic into the storytelling, the interaction of the opening poem "come one" and "not coming", and the Guo-style ridicule when idle... The audience feels the pleasure of listening to the book between a bunch of teasing. Equipped with the form of storytelling, "Lao Guo YouXinfan" was simultaneously launched on kugou and other platforms to listen to books, and the program audio was played 15 million times on the kugou platform in the first month, occupying the top 1 of the new product list. The linkage of large and small screens to create an immersive listening and speaking book environment awakens more young audiences to love and enthusiasm for storytelling culture, and some netizens said that the sense of ritual before going to bed has changed from playing games, brushing short videos, etc. to listening to and listening to books, listening to cross-talk, etc., which has become a new trend lifestyle in the young generation, and the development of the industry has shown more possibilities.
At the same time, the program is disseminated on Weibo, Douyin, Kuaishou and other platforms, and the audience and netizens can more intuitively and effectively understand the content of the three countries through the content of the program created by the bullet screen, video clips and other secondary creations, and realize the fission communication effect among young groups. At the end of "Lao Guo Youxinfan", the main topic of Weibo was read by 780 million people, and the short video Douyin platform received 36 likes and 100,000+ explosive videos.
New Zhihui Heroes, to learn from the ancients and the present three kingdoms! As a cultural variety show, "Lao Guo You Xinfan" combines current affairs hot topics, from the analysis of the rise and fall of the forces of the three countries and the struggle and cooperation between the characters of the three countries, to the interspersed with popular science civil society culture and historical cold knowledge, a volume of ancient and modern workplace survival guides and small encyclopedias are slowly unfolded, so that the audience can enjoy watching, listening to and learning.
"Lao Guo YouXinfan" also proves that literary works can be applied to modern interpretation. This transformation can not only integrate cultural and ornamental in form, but also have ideological depth and humanistic feelings in content. This provides enlightenment for the spiritual and cultural dissemination of traditional media, and also provides a reference for how to innovate and how to carry out valuable dissemination of cultural variety shows in the future.