Taiwanese cartoonist Zhu Deyong said: "Everyone is sick. ”
This sentence is simply an accurate prediction of modern life, and the comics are all kinds of bitter little stories for each of us.
Zhu Deyong "Everyone is sick" ¥38 purchase
For example, some time ago, the headline author "Come on Pig Xiaoyue", who was only praised on the altar, can be said to be the darling of the headline selection - on January 21, it entered the headlines, and then quickly rose to 10,000 fans, she was excited to have a lot of gains, and began to enthusiastically share her experience...
So, there is the next scene, more and more people began to pay attention to her: take her as an example, take her as a goal, take her as a case, or envy, or self-deprecation, or contrast...
At my peak, every 10 headline recommendations I swiped, one of them was related to "Come on Pig Xiaoyue", and gradually, I became interested in her.
There are more than two sounds:
One is that "professional women like Pig Xiaoyue can do so well in self-media part-time, which shows that headlines are a good platform, but we ourselves are not working hard enough to find directions and methods";
The other is "Pig Xiaoyue 20,000 powders in 2 months, and I have been struggling with thousands of powders for three years, what did I do wrong..."
It should be said that they are still relatively positive, objective in attitude, and more introspective. After all, the people who come to write headlines still have the ideal of making explosive articles and becoming big V.
Therefore, in such a mentality, even if someone expresses his displeasure with "cheering pig Xiaoyue", thinking that she is a little too purposeful and too utilitarian, but still relatively restrained, and her success is only a simple envy, but there is no hatred.
In fact, it turns out that this is only the vast majority, not the absolute.
Because with the "come on pig Xiaoyue" often mentioned, there is another benchmark headline account, just banned 50,000 blogger Xiao Yueyue.
Unfortunately, before she was banned, I didn't know her, but after she was banned, she began to come into contact with a little truth.
The third voice: online violence
As Mr. Lu Xun said, "beating up the falling water dog" is the tradition of Chinese.
After Xiao Yueyue was banned, I intermittently learned some fragments from the hundred-word text of various reviews, such as she is a headline author set by Bao Ma, she began to post revenue and guidance experience from the first headline work, she led the fans of the headlines to her offline WeChat group, she began to set up knowledge payment services, commonly known as "cutting leeks"...
In fact, people who use routines similar to Xiao Yueyue are large, and many people can still see many people who use the income to attract traffic and suck powder, and the purpose behind this is different.
Although, Xiao Yueyue herself was very aggrieved to say that her title was because she was reported by "black powder".
However, as the old saying goes, the body is not afraid of the shadow oblique. If her set of things is really sure that there is no problem and that success can be copied, she can prove herself through appeals and comebacks, but it seems that she has not seen it yet.
The protagonist of this article, "Come on Pig Xiaoyue" uses another routine, rubbing hot spots, rubbing traffic, of course, it will also involve a little sunshine income + experience sharing.
Once, a blogger with tens of thousands of fans on the headlines also said something similar, if the connection of these days when the flow of works is not good, he only has to sacrifice his ultimate trick - sun income, as long as he takes a screenshot, or the "Versailles" show off his wealth, or poor Baba's crying poverty, there can always be a small hit without accident, and repeatedly tried.
It can be seen that in the hearts of some headline authors, the sun income is a routine.
However, today, I don't see those bloggers doing this anymore, the headline rules are always changing, exaggerating the benefits to fool people into doing self-media, has been officially named and criticized.
In response to the hot incident of Xiao Yueyue being sealed, the so-called uneducated, incompetent, and inexperienced "Come on Pig Xiaoyue" immediately wrote a micro headline, which began with "Fifty thousand blogger Xiao Yueyue was banned..."
There is an article that analyzes in great detail the three reasons why this micro-headline of "Come on Pig Xiaoyue" has become a hit:
1. Ambiguous, is it a big event where 50,000 bloggers are sealed, or a blogger with 50,000 fans?
2. Why was it banned and attracted additional reading;
3, Xiao Yueyue's new number started again, so that many self-media people saw hope.
Although this kind of thing is a matter of benevolence and wisdom, it confirms the view of another headline author, "Lin Pan Recitation": the "refueling pig Xiaoyue" who has stepped out of the road of opening and hanging is by no means the "three noes" in her personal design, she either has a team in operation, or has a quite experienced veteran, borrowing a new number to make a comeback.
In fact, until now, there has not been a hint of "network violence", and all the above listed things are based on facts, and there is no such bad behavior as personal attacks. The matter of "network violence" was put forward by "cheering pig Xiaoyue" himself.
Heck, I just can't change my own stable, step-by-step problems, until now I wrote the point, compared to the first sentence of "come on pig Xiaoyue" directly hit the key points, grasp the reader's pain points, itch points, but indeed ashamed of themselves.
What is cyberbullying?
Online violence is a form of violence with serious harm and bad impact, it refers to a type of speech, text, picture, video published by netizens on the Internet and has the five characteristics of "defamatory, slanderous, infringing on reputation, damage to rights and interests and incitement", this type of speech, text, pictures, and videos will cause damage to the reputation, rights and interests and spirit of others, and people are accustomed to calling it "network violence".
This should be the third voice for the "cheering pig Xiaoyue phenomenon", and it is also the most emotional and the most serious one, and there will even be some words like "no face", "cunning bitch", "cunning" and so on, which are very uncomfortable and perhaps very unobjective.
But everything can not only look at the surface, this is not the first time that "come on pig Xiaoyue" mentioned the black powder thing, yes, you read it right, before that, she called it "black powder" black her, suddenly on this day, she began to call it "Internet violence", why?
In short: for traffic.
Just before she mentioned the "Internet violence" incident on her body, she connected two micro-headlines, both about the Shanghai woman who committed suicide by falling from the building because she thanked the takeaway for recharging 200 yuan...
Either conspiracy theories, or facts, or simply a timeline to find a subtle connection.
"Come on Pig Xiaoyue" is to explain the mentality of Internet rioters: rumors, slander, venting, causing public anger, you can get traffic favor.
It can be said that the truth is told in one word, and the other side of the truth is that by selling misery, winning sympathy, and resonating with everyone, you can also get traffic tilt.
Perhaps, Pig Xiaoyue is not deliberate, but indeed inadvertently, completed a play, the game of "Zhou Yu and Huang Gai" between her and "black powder", the ultimate purpose is the same, it is all for traffic, just for the sake of traffic.
Not a genius, or a master
"Come on Pig Xiaoyue" generously admitted: I just want to make money by writing.
I believe that the really white people, probably like me, are very awe-inspiring at the beginning of writing headlines, from not knowing what to write, to writing headlines as a circle of friends, it is necessary to go through a long mental process.
Moreover, the quota of 10 micro-headlines a day, even if I spend a day, may not be able to do it. And "come on pig Xiaoyue" in the case of not doing self-media full-time, not only can write 10 micro-headlines, but also write an article, plus other creative forms such as Q&A, and even entered the Little Red Book, so the ability to blossom in an all-round way is amazing.
At least, I'm ashamed of myself.
Even, I learned that headlines can make money after a long time ago, that was three years ago when I was just writing film reviews in headlines, purely as a hobby to write, the result actually earned 0.01 yuan, I remember that it was a movie about Chen Peisi, crying and laughing, I am like many people, just for these few points, a few cents, a few dollars ... Tire yourself up like a dog.
Once in order to write an article, consult a lot of information, hit the keyboard until five o'clock in the morning; on the subway, I practiced the ability to write micro headlines anytime and anywhere...
I once changed my creative direction, film reviews, poems, questions and answers, micro headlines... In the middle, I have also struggled with thousands of fans, thousands of fans, and have also made a hit, and I have also won the Qingyun Award twice, but I still can't find out what the traffic password of the headline is.
Until I saw the case of "Come on Pig Xiaoyue", I was unwilling to speculate with conspiracy theories, nor did I want to attribute the success or failure of things to luck, so I preferred to believe that she was a "genius player" that we could meet but did not seek, and was selected by the headliner.
"Come on Pig Xiaoyue" achieved 20,000 powders in 2 months, and I spent more than three years from 0 powder to 10,000 powders, which is the gap, naked.
To say no envy, that is false.
There are doubts. For example, "Come on Pig Xiaoyue" said that she repeatedly reported her people who stormed her online, but the background has not been taken down, she wants to call the police but is afraid of exposing her information, because her daughter is her weakness.
In my own experience, headliners have reacted cautiously and quickly to reports. Unfriendly comments, but where to report, the headline jun is first deleted, then verified, and will definitely send a message to the whistleblower.
The same is true for the reporting of micro-headlines and articles. Toutiao Jun would rather kill a thousand by mistake than let go of one.
Eventually, turn off comments and private messages
I was confused because I had also been reported.
Once, it was about a social news, a woman cheating on marriage, at that time also mentioned a few years ago, the very sensational "snake and scorpion beauty" Zhai Xinxin, cheating marriage to profit tens of millions of assets, forcing her husband to jump off the building to commit suicide.
Then it was reported and the article was taken down, saying that it was an invasion of the privacy of others. The news has been reported, and there is also talk about the right to reputation and privacy.
Later, I learned that it wasn't just me, but all the people who wrote about it at the time, had suffered the same experience.
Another time, it was about the fat brother who wrote about Nanjing, which touched the hearts of many people at that time. Just such a very positive thing, I can also be reported.
The whistleblower not only complained about my complaint between the micro-headlines that have become a hit to delete, but also sent me a private message to show off: Was it deleted? I ask you to write, you write once, I report once... After that, he also said a lot of foul language and emotional extremes.
I firmly believe that I did not do anything wrong, so I sent the deleted content again word for word again, expected, the time point has passed, naturally there will be no more traffic, but I think this has nothing to do with traffic and revenue, but in good conscience.
Happily, the fat brother finally recovered and was discharged from the hospital, and also received awards and honors.
Of course, this incident also brought me a lot of shadows, so I also turned off the private message function for a while. Therefore, I can also understand some of the words of "Come on Pig Xiaoyue" about "thanks to black powder".
Because, she found, the blackest thing about her was often the little white novices she had helped. For the sake of traffic, the logic of black powder is: black and red is also red, and everyone makes a profit.
The truth discovered by "Come on Pig Xiaoyue" is the story of "the farmer and the snake", and the truth I found is the incomprehension under the king of traffic.
This kind of confusion is that no matter what is written, even if it is the most beautiful thing in the world, some people write vicious words in the comment area to attack.
This kind of incomprehension is a small matter that can be raised to moral criticism by many people.
This is incomprehensible, it is a lot of comments like "you have no culture", "you have no aesthetics", "you are bored", "you did not graduate from elementary school"... As well as words that are directly abusive.
Therefore, in the era of traffic, what is the truth of traffic is for people wearing masks, who can vent and criticize recklessly and irresponsibly, sometimes they really don't understand.
Anyway, since you choose to write headlines, you need to be psychologically prepared to be attacked and denigrated, and from the perspective of the traffic game, this is a game of "one willing to fight and one willing to be beaten".