There is such a strange online pharmacy, although it does not pay a penny of wages, but there are more than 20,000 people to help them sell drugs, the first month of the line! Not only did it not play a whiteboard, but it also achieved a turnover of more than 60 million, how? Are such achievements worth learning from, so how did they do it?
In fact, they have adopted the model of [store promotion + partner promotion], let's first learn about their "store promotion". So how many stores do they have offline, so far there have been more than two thousand, so how do these two thousand stores go to promote, and what about their mini program mall? It's definitely dry here, and you have to listen carefully.
After you enter the store, the first thing they tell you is; today we have online activities, oh, if you want to place an order online, the same product, the third piece can also enjoy free orders, if you can buy 199 yuan, you can also become a partner in our mall.
So at this time, when you hear the two words of free list, is it an instant interest. The original plan was to come and buy two packs of plate blue roots, now only need to register a member, you can get more than one package, if you are not stupid, you will not register as a member of their mall.
You might say that this method doesn't sound very good, but how do they do it effectively? At this time, whether they can be effectively implemented depends on whether they can mobilize the enthusiasm of store employees.
So how do they motivate store employees? If you are an employee of their store, every time you invite a person to register as a member of their Mini Program Mall, you can get a reward of 1 yuan, if you complete fifty people today, you can also get an additional 30 yuan reward, if these people buy products in the mall, you can also get a commission ranging from 1%-30%.
You see; fifty people can get 80 yuan of rewards, so a month is not equivalent to giving you an additional salary of 2400 yuan, 2400 yuan, if you are a front-line employee, will you roll up your sleeves and work hard, will you invite your seven aunts and eight aunts to register as members of their mall?
So how effective is such an incentive? It can be said that it is very good, their more than 7,000 employees, in just one month to complete 1.5 million registered members, at the same time! It also completed a turnover of more than 60 million.
What do you think? More than 7,000 employees can do such results, is it worth our reflection, if you also want to make a set of such a mall system, you can talk to us for a good chat.
Well, the first link of their family "store promotion" we finished talking, in fact, 1.5 million registered members seem to be a lot, but if you want to share it evenly, each employee has not invited ten people every day, and has completed the task.
So how do the employees get the customers who come to the door, those who have not come to the store? At this time, we are going to talk about the second link of their family, "partner promotion", so why are these people willing to become partners in their family?
That's because there are two great benefits to being a partner in their house; the first is that you can enjoy discounts ranging from 1% to 30% when you buy drugs in their mall later. The second benefit is that inviting friends to buy drugs in their stores can get commissions ranging from 1% to 30%.
You see; whether you buy it yourself, or if you invite friends to buy it, you can get the benefits, and if you want to buy medicines at their house often, will you become a partner in their home?
That is to say, such a benefit, their mall recruited more than 100,000 partners in the first month, and these hundreds of thousands of partners gave them more than 2 million registered members. Of course; in the end, there are only more than 10,000 partners who have been seriously precipitated, but you should not underestimate this more than 10,000 oh, that is, more than 10,000 partners, plus more than 7,000 employees, so that their online annual sales have achieved 3 billion.
What do you think? Has today's case given us some future thinking, they are doing so well offline, why do they have to do it online? Is it a helpless move, users are used to online, they do not do online, is it cool sooner or later?
Your store is the same, if you do not have the strategy of taking the initiative, still waiting for customers to come to the door, your customers are not yet out, they have been intercepted, so the business of this era, in addition to quality and service, do you still have to take the initiative?