| Author: Uncle Autumn Leaf | Edit: morning
For people who love to watch dramas, every day is a good time to chase dramas.
So how to use super film and television IP to do two creations? This article tells you in the famous "Biography of Zhen Huan".
This drama has been in the past 10 years, netizens have not seen enough, from time to time to dig out fresh materials to stimulate discussion, in my impression, in addition to "Huan Zhu Gege", "The Legend of the New White Lady", no drama can be like "The Biography of Zhen Huan" to let everyone watch 10 years are still addicted.
Speaking of "Huan Zhu Gege" is the great love of the 70s, "The Legend of the New White Lady" is the legend of the post-80s, "The Biography of Zhen Huan" should be the memory of the post-90s, a generation has a generation of songs, a generation has a generation of divine drama.
"The Biography of Zhen Huan" is definitely a super film and television IP in the hearts of a generation, often on the hot search, and the heat is amazing.
To do the second creation of film and television, we must first choose this kind of explosive film and television drama that captures the memories of a generation.
"The Biography of Zhen Huan" has entered its 11th year of broadcasting, and it can be said that it has been prosperous for a long time depending on the current popularity and topicality. And the palace fighting drama market has always been very hot, why is only "The Biography of Zhen Huan" favored by the audience?
1, shuangwen plot is very enjoyable.
The heroine counterattacked from a pure girl who was gentle and pitiful to a deep empress dowager in the city government, and this road of ascension was cool enough.
In contrast, "Ruyi Zhuan" is also well-made, but because the heroine Ruyi has been repeatedly persecuted, she can't resist fiercely, and finally dies alone, which is very sad.
In reality, everyone's life is stressful, and the sense of decadence of "Ruyi Chuan" looks tired, and "Zhen Huan Biography" is very relieved.
2, the golden sentences are frequent, and the explosions are continuous
In "The Biography of Zhen Huan", the golden sentences are crazy output, catchy, and the audience remembers quickly and firmly.
"Tolerance is not tolerated is the arrogance of the concubine, and whether or not the niangniang can tolerate it is the skill of the concubine."
"Never waste time and effort on people who don't deserve it, things that aren't worth it."
"Since people's affairs can't be taken care of by everyone, they should first take care of themselves."
Like the above can be brought into life and workplace scenes at any time, it is a classic line that is used frequently.
There are also: "Untouchables are pretentious", "Concubines can't do it", "Cui Guo, beat her mouth", "The Queen Killed the Empress", "The Imperial Lady Pushed Xi Niangniang" and so on are even more explosive, becoming everyone's commonly used memes.
3. The character image is three-dimensional
Zhen Huan wants to counterattack, and Guang Kindness has long been dead, so another highlight of "The Biography of Zhen Huan" is that the character personality is three-dimensional, there is no black and white.
In the palace plan, everyone has their own hardships and selfishness, glamorousness and darkness.
You see Princess Hua is full of pampering, arrogance, and bad deeds, but her feelings for the emperor are sincere and pure.
It is precisely because the characters are plump and three-dimensional, so the relationship between the characters is intricate, and you can write a new story by picking two people at random. Like Su Peisheng and Cui Jinxi, Guo Junwang and Ye Lanyi, their emotional stories are also unfolded and told.
Since everyone loves to watch, the audience is basically stable, and the content creators use this as material to do the second pass, and there are tap water fans to support the scene.
Coupled with more than 70 episodes of TV series, the story is long and the details are suitable for deep picking, which can continuously provide content materials, and the creators are not afraid of not choosing a topic.
The relationship between the characters is so complex, a little brain hole can be dismantled to break down a new story, so that the creator has a lot of room to play.
01
"The Biography of Zhen Huan" can always be on fire, thanks to station B.
Choose the right platform to do more with less, watch "Zhen Huan Biography" This wave of people after 95, after 95 today's favorite platform is of course station B.
In the 2020 film and television list of Station B, the top of the list of dramas in previous years is "Zhen Huan's Biography", which shows that the number of submissions, plays, average plays, bullet screens and other data related to "Zhen Huan's Biography" are in the forefront.
These people who love "The Biography of Zhen Huan" gathered on the B station, produced a group of "Zhen Scholars", changed the law to help the audience dig up treasures, and ripped the "Biography of Zhen Huan" from a strange perspective.
Recently, the most popular "Zhen Huan Biography" UP master of the B station should be "S classmate Zhen is good".
From the perspective of "Chinese translation", she translated some of the plots and dialogues of "there are words in the words", "yin and yang weirdness", and "referring to mulberry scolding" into popular and sharp vernacular.
For example, when Zhen Huancai entered the palace, she did not want to serve in bed and wanted to ask For the help of Doctor Wen:
Zhen Huan: I don't want to sleep.
Chinese translation: I don't want to go to work.
Doctor Wen: That Wei Chen will prescribe a good cultivation formula.
Chinese translation: Na Wei Chen will issue a sick leave slip that does not have to go to work.
Comparing the waiter to work, the pharmacy to a sick leave note, and immediately hanging up with the workplace spit, interesting.
For example, Meizhuang has just begun to be favored in this paragraph:
Emperor: Managing things in this palace is like managing a home.
Chinese translation: The company is your home.
Emperor: The Empress is sick and suffering twice,
Chinese translation: The queen can't do it.
Emperor: Concubine Hua is more hairy after all.
Chinese translation: Concubine Hua can't do it.
Emperor: I like you to be steady.
Chinese translation: You can.
Emperor: In the future, I can help you take care of the harem.
Chinese translation: I can eat a big cake later.
This time, the emperor not only reassured Meizhuang to remind her not to compete for favors, but also was very good at drawing big cakes and letting Meizhuang put in work to help him take care of the harem.
When Zhen Huan went to Yimei Garden for the first time to meet the emperor Chinese New Year's Eve night, she ran home in fear:
Huanbi: What's wrong?
Zhen Huan: Two cats just pounced on me.
Chinese translation: one is an orange cat, one is a civet cat.
Hahahahaha, because Chen Jianbin played the emperor in a dragon robe, and fat, netizens gave him a nickname called orange cat. The king and emperor of The Fruit County are brothers, so they are called civet cats. Zhen Huan said that the two cats pounced on her and were right.
Can play, really can play, and it is the young people of the B station who will play, you ask me this kind of terrier, I really don't know.
In the "Chinese to Chinese" series, each small video is one or two minutes long, and the editing seems simple, but the rhythm is neat, the translation is sharp, and the language is humorous and funny, which makes people can't help but want to brush down one by one.
Look at the "S classmate Zhen good" B station data, from January this year began to update, 10 days rose 150,000 fans, the current fans 437,000, "Chinese to Chinese" series total playback of 31.37 million.
With "The Biography of Zhen Huan" alone, an account with more than 30 million plays and more than 400,000 fans will be made.
"S classmate Zhen is good" fully illustrates the value of choosing the right platform to do super IP two creation, you can't fire yourself, you do two creation for super IP at B station, the same fire, even very hot.
02
Find the right way, and the talent of the UP Lord can explode.
I watched some videos with Zhen Xue UP master on the B station, the same content, always find a new angle to create.
The same content, not afraid of fried leftovers, but there is a common memory of the subject, fried new ideas, everyone likes to watch.
People tend to reinforce what they have memorized, and it's important to understand that. But only really big IP, such as novels and film and television dramas that have swept the country, can have this charm.
Like "Five Worms Film and Television" is famous for its in-depth interpretation of "The Biography of Zhen Huan", which unfolds the details of the plot one by one, in-depth shows where the character and fate come from, where it goes, and impresses netizens with an emotional perspective.
She will analyze the personality psychology of the characters from the language and behavior of An Lingrong in Zhen Huan's family, Huanbi's bold mention that the empress is Shu out, the empress likes to compare concubines with Chunyuan, and other languages and behaviors, and will also interpret how the good sisters Zhen Huan and An Lingrong are gradually drifting apart from the micro-expressions of An Lingrong and Huanbi.
"Xiaodou Ding Cinema" has released 150 issues of "The Biography of Zhen Huan" in depth", he also opened from the details, captured the places that the audience did not notice, an episode of the video 5 minutes, taking stock of the shocking rules of the ladies, Is Ye Lanyi a stand-in for Concubine Hua, whether Zhen Yue is lying and other content, it is really using a microscope to see "Zhen Huan's Biography".
In addition to the in-depth interpretation class, there are also brain-opening funny classes. This category has to mention the UP lord "Daxi Nagging Family", she re-watched the whole drama from the perspective of the emperor, her brain was wide open, funny and different, the paragraph was high-energy, and the first issue of the broadcast was as high as 3.73 million.
Let me show you two random paragraphs:
"I found that when you open the biography of Zhen Huan from the perspective of the emperor, this drama is particularly funny.
Why, because from the emperor's point of view, there is no normal person in this harem.
Three years a draft, to be honest, Shuo is very incomprehensible, why is Shuo's government affairs so busy, I don't sleep enough, but also to carry out this large-scale late-night women's night shift draft activities?
Is the purpose of this draft to make the royal heirs a little more, or to let me live a little less? ”
"Open the biography of Zhen Huan from the perspective of the emperor, and never believe the women of the harem."
Why, because they can always make their children disappear between laughter and laughter.
Since he ascended the throne, he has not had a single child, and it is difficult to conceive one, and you also say that he is an empty number.
Are you playing the Great Qing Palace scheming or killing the werewolf killer?
Why are my babies gone one by one, I am really tired.
I see that in the future, you should not be called a concubine, but directly called "Ai Xin Jue Luo Elimination Plan". ”
There are also 470,000 fans of "coriander crushed duck", her video is also frequently out of the air, funny continuously, a lot of use of memes and lively soundtrack to add laughter to the video.
For example, she wrote in "The Biography of Zhen Huan from the Perspective of Shen Meizhuang": Drink the strongest wine and make the wildest friends; children with blue faces go to her husband's household registration. A sentence of high energy and accuracy summed up Shen Meizhuang's life.
At the end of each video, she will also summarize and sublimate, further igniting the emotions of netizens.
There is also a category that is explained from the knowledge points such as clothing. Like "Let let the leisurely king", from the drama character costume modeling to do interesting reviews, although only 5 episodes of video, but each episode has more than 200,000 views.
A thousand readers have a thousand Hamlets, and a thousand UP masters have a thousand perspectives of Zhen Huan's biography.
Hot film and television IP + professional perspective interpretation + life scene substitution + funny point implantation = new content that iron fans love to watch
Mastering this formula, you should also understand how to use super film and television IP to do the second creation.
03
Everyone likes "The Biography of Zhen Huan" so much, it should not be for love to generate electricity, right? In fact, the number of UP main video plays has gone up, the fans have increased, and the monetization will come naturally.
Station B revenue share is not much, UP mainly rely on advertising to monetize money.
Like the introduction of "S classmate Zhen is good" at the beginning, a column called "The Mystery of Zhen Xue" was specially introduced to display advertising content.
This column is updated twice, one about the pillows used by concubines to highlight their different identities, and then transition to a certain brand of pillows. There is also a period from the "Pepper Room Joy" pepper flavor to talk about what Zhen Huan in different periods tasted, and finally promoted an antique perfume brand.
Like "S classmate Zhen is good" this way fans can see at a glance which issue is an advertisement, and more UP owners insert ads in the middle of the video content, so fans will joke in the bullet screen brush: caught off guard, hurry up and so on.
There are also some UP owners who will hang product links below the video or directly post graphic dynamic ads in the account dynamics.
If they want to monetize more, some creators distribute videos to major video platforms and strive for compound interest.
When film and television dramas become the material library of content creators, and they are also monetized commercially, then the copyright issue has to be taken seriously.
I believe that many UP masters introduced earlier, there are also small partners who are curious about whether this is not infringing?
In April 2021, 73 film and television companies, industry associations and video websites issued a joint statement requesting producers of short video platforms and public accounts to respect originality, protect copyright, and prohibit editing, porting and other secondary acts for unauthorized works. In December, the Detailed Rules for the Standards for the Review of Online Short Video Content (2021) made clear copyright requirements, mentioning that all kinds of audio-visual programs and clips such as films, TV series, and online film and television dramas must not be cut or adapted without authorization.
After this provision came out, for film and television bloggers, there is no small risk in releasing two creative products on platforms that have not purchased copyrights, such as B station and Douyin.
Let's see who owns the online copyright of "The Biography of Zhen Huan"? In 2011, LeTV bought the copyright of the show and distributed it to Youku in 2018, in addition to the first 5 episodes that can be watched for free, the next 71 episodes need to be paid by members.
There was once a B station UP master "Jian JianYun deep unknown place" because of the release of "Zhen Huan Biography" content commentary, was fined 5,000 yuan, the video was deleted.
However, some long video platforms have now begun to give the green light, choosing to cooperate with short video platforms and using Erchuang to promote their own platform film and television dramas.
In March this year, Douyin announced its cooperation with Sohu, and Douyin was authorized by Sohu for more than 100 film and television works, including the popular "Forensic Qin Ming" and "Hurry That Year" and other works.
This is the first time that long video and short video have reached a new model of friendly cooperation in the field of secondary creation, and it has also given a sample to other long video platforms, and everyone is looking forward to how effective it is.
Will there be copyright disputes in the future for big creators of second-hand materials like "The Biography of Zhen Huan"?
How long can a drama support the glory and wealth of an account last?
Will there be news that the main defendant of UP has been fined a huge amount of money for infringement?
I can't say clearly, everyone can only hurry to go to the B station, and see and cherish.