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What kind of good start did Tianzhaohua sauce make for Sichuan sauce wine and Chinese sauce wine?
— Editor's Note
"I think Sichuan's wine companies have the courage, confidence and confidence to come up with a sauce wine product, which I am very optimistic about!" Tianzhaohua sauce is a good start! "The Chinese liquor industry tycoon Zeng Zuxun highly praised Tianzhaohua sauce.
This scene appeared at the Tianzhaohua Sauce Liquor National Liquor Expert Appraisal Meeting on April 7. Among the participants, there were also Hu Yongsong, a famous Chinese liquor expert, Lai Dengliang, China's chief liquor taster, Hu Sen, a Chinese liquor master, Hu Yiming, a member of the Fifth National Liquor Appraisal Committee, Jiao Jian, a famous Chinese liquor collection appraisal expert, Yang Dajin, a representative inheritor of Gulinlang wine brewing technology, and Huang Zhiyu, a famous young expert in Chinese liquor. Sun Yuhua, general manager of Sichuan Tianzhaohua Sauce Liquor Industry, Han Yanli, executive deputy general manager of Sichuan Tianzhaohua Sauce Liquor Industry, and other corporate executives witnessed it together.
Since the beginning of this year, the topic of dispute over the new height of sauce wine has been set off, and Tianzhaohua sauce has been paid attention to and discussed by the industry as a son from the gold producing area. There is no doubt that the unanimous praise of many top liquor masters today after its evaluation allows us to see the quality strength of this product, and also see the courage, confidence and confidence of Tianzhaohua Sauce to create a new height of sauce wine!
Sauce wine tasting height: "Sauce aroma elegant, aged fragrant comfortable"
On April 7th, Chengdu Sichuan Brewed Liquor Experience Hall, Tianzhaohua Sauce ushered in the most stringent "national assessment examination" after the listing. Zeng Zuxun, Hu Yongsong, Lai Dengliang, Hu Sen, Hu Yiming, Jiao Jian, Yang Dajin, Huang Zhiyu, eight top experts in the industry gathered together to participate in the Tianzhaohua Sauce Liquor National Liquor Expert Appraisal Meeting.
▲ Hu Yongsong
The products participating in the tasting are Tianzhaohua Sauce Wine, which is one of the few sauce wine products with original product design on the market, which is composed of four series of "Heaven, Earth, Renhe". At the event site, the masters conducted a comprehensive evaluation of the four products of Tianzhaohua Sauce and gave appraisal opinions.
▲ Great-grandfather training
Zeng Zuxun, a giant in the Chinese liquor industry, believes that Tianzhaohua sauce is an innovation of Sichuan sauce. At the same time, it also gave Tianzhaohua sauce full affirmation: "Although it is four products and four glasses of wine, the system aroma is the same." The aroma is delicate, and the aroma you smell is very clear, not worse than those famous wines! ”
Hussen
Hu Sen commented on the four products one by one, "The tianzi sauce is elegant, the stale taste is sufficient, the acidity is moderate, the aftertaste is long and delicate; the ground font size is more elegant and mellow; in contrast, the ren and he font sizes are mellow and high." ”
In this regard, Lai Dengliang added, "The sense of layering is very obvious, and the sauce aroma is also very prominent. ”
▲ LaiDen-silty
Huang Zhiyu, a famous young expert on liquor, also said that the words of the four liquors give me the feeling that they are sweet and clean, the aroma is comfortable, the taste expression is very strong, and the aroma of Chen, sauce, flowers and fruits is obviously prominent, "This is also the characteristic of our Sichuan sauce." ”
▲ Huang Zhiyu
After several times of repeated color viewing, smelling, tasting, sniffing cups, and discussing and exchanging with eight experts, the expert group finally gave the following comments on Tianzhaohua sauce: slightly yellow and transparent, the sauce is elegant, the chen fragrance is comfortable, the mellow and round, the wine body is delicate, the sweet and harmonious, the aftertaste is refreshing, the empty cup remains fragrant for a long time, and the style of daqu sauce-flavored liquor is typical.
Quality key: production area, raw grain, brewing art, master + quality control
At present, the consumption of sauce wine has gradually expanded from high-end niche to high-end public, and the consumer group of sauce wine has continued to expand. At the same time, the sauce and wine consumption market continues to break through geographical limitations, and the national trend is becoming more and more obvious. In essence, the hot sauce wine is an inevitable trend of consumption upgrading and quality upgrading. However, for soy sauce wine, quality and real materials are the basic requirements to ensure quality, and the complexity of the sauce wine manufacturing process and the particularity of the production area are also doomed to their own scarcity.
According to the person in charge of Sichuan Tianzhaohua Sauce Wine Co., Ltd., in addition to the advantages of traditional production areas, raw grains, brewing arts, masters, energy storage, etc., there is also a strict quality control system as a guarantee.
Tianzhaohua sauce is produced from the source of sauce aroma, the national high-quality sauce wine origin reserve on the Chishui River, Yongle production base in Gulin County, Sichuan Province, gathers all the high-quality sauce and wine resources of Sichuan Liquor Group's Chishui Riverside Excellent and Good, supplemented by Yang Guanrong and Yang Dajin, two top liquor masters in the industry, with the participation of many academicians and experts, strictly following 8 standards, 168 processes after hundreds of times of product evaluation and polishing, and becoming its own sauce style with outstanding quality.
Yongle production base in Gulin County, Sichuan Province
Tianzhaohua Sauce also creates new heights in quality inspection and base wine body. According to the producer, in order to bring consumers higher quality and healthier quality products, "Tianzhaohua Sauce" refers to pharmaceutical-grade standards to create a production management system, and there are only a few sauce and wine companies in the industry with this strength.
What makes "Tianzhaohua Sauce" even more proud is that it has a large number of original wines stored in the pottery altar since the 1980s, which is the basis for ensuring that it has enough vintage wine seasoning and bottling to achieve the real vintage ratio.
▲Yang Dajin
"The selection of more than 10 years of pottery altar storage base wine, and different years of 20 years, 30 years, 40 years of seasoning alcohol heart collocation to form a 'Tianzhaohua sauce', directly raised the existing sauce wine vintage level." As the general manager of the sauce brewing sector of Sichuan Liquor Group, Yang Dajin deciphered the high quality genes of Tianzhaohua sauce at the tasting meeting. Some experts at the scene praised this move to raise the quality of sauce wine to a new height.
The brand and marketing are both bright, and Chinese sauce wine has added another big player
Talking about the future development of Tianzhaohua Sauce, Sun Yuhua, general manager of Sichuan Tianzhaohua Sauce Wine Industry, also appeared full of confidence. "First of all, Tianzhaohua Sauce is produced by Sichuan Liquor Group, the first state-owned enterprise of Sichuan Sauce Xiang Baijiu, with full brand power, and I am also very optimistic about the operation team of Tianzhaohua Sauce!"
▲Sun Yuhua
In 2022, with the gradual fading of the sauce and wine boom brought by the capital market, the public returned to rational investment and cognitive consumption, blindly following the trend has nowhere to take root, and the market needs more brands, quality and responsible enterprises to undertake the heavy responsibility of industry development.
Yang Guanrong, general manager and chief engineer of Sichuan Liquor Group, could not attend the scene in person due to the epidemic situation, and said in the video: "Tianzhaohua sauce is jointly created by Sichuan Liquor Group and Tianzhaohua Sauce Liquor Industry, and is the main brand of sauce liquor of Sichuan Liquor Group. Sichuan Liquor Group is one of the two major sauce-flavored liquor production enterprises, with an annual output of 20,000 tons of Daqu Kunsha sauce wine and an energy storage of 50,000 tons, with the strength to produce high-level sauce wine. Tianzhaohua Sauce Company is an excellent liquor operation team, which has successfully operated a variety of high-end priced products, and its strength is obvious to all in the industry. The two companies cooperate sincerely, each performing its own duties, and will definitely be able to make the Tianzhaohua sauce brand bigger and stronger! ”
▲Yang Guanrong
Sichuan Liquor Group, which recently won the title of "Sichuan Top Ten Leading Enterprises" in 2021, currently has a large-scale comprehensive state-owned enterprise with 60,000 cellar ponds, a production capacity of 200,000 tons and a storage capacity of 600,000 tons of wine, and is committed to creating a benchmark for the quality of scientific and technological innovation in the liquor industry, and a strong seed player of the head enterprise in the field of sauce and wine. There is no doubt that as a strategic product of Sichuan Liquor Group, the famous "Tianzhaohua Sauce" has a natural advantage in becoming the industry's leading brand and super large item.
It is understood that the core team of "Tianzhaohua Sauce" operation has been engaged in China's liquor industry for more than 30 years, and is one of the earliest professional teams engaged in sauce wine operations in the industry, which not only contains channel pain points and systematic marketing strategies, but also has rich experience and fruitful results in the operation of sauce and wine categories. In view of the many pain points of today's sauce wine channel operation and market control, and to enhance the new height of sauce wine brand channel empowerment, "Tianzhaohua Sauce" also carries the dual advantages of permanent intellectual property rights and original product design, and adheres to independent market operation to ensure the long-term, sustainable and controllable stability of channel policies and price plates.
Obviously, Tianzhaohua sauce has the potential to become a high-quality brand, combined with Sichuan wine to put forward the market cognition of "thick sauce double excellence", in this context, in the face of the current situation of scarcity of high-quality sauce wine, the emergence of Tianzhaohua sauce undoubtedly brings more imagination to the market.