Blockbuster live broadcast opens the 2022 women's super curtain China Taiping helps "sports power dream"

Source: International Online

On April 7, the 2022 China Taiping Titled Chinese Football Association Women's Super League officially kicked off, in the opening match, Wuhan Chegujiang Women's Football Team defeated Shaanxi Chang'an Athletic Women's Football Team 3-0 to win the opening of the new season, Gu Yasha, Dai Chen Ying and Temwa scored their first goals of the season.

At the beginning of this year, the Chinese women's football team returned to the top of Asia after 16 years, showing an indomitable and never-give-up fighting spirit, which aroused heated attention and discussion across the country. The success of the national team is inseparable from the healthy and stable development of the league. In order to continue the enthusiasm of the people of the whole country for women's football, attract more people to pay attention to women's football, and cheer for the new season of the Women's Super League, as the exclusive title sponsor of the 2020-2022 Women's Super League, China Taiping specially prepared the 2022 China Taiping Chinese Football Association Women's Super League Opening Ceremony and Opening Match Live Special Program.

This live broadcast of the big coffee gathered, the Chinese Winter Olympics four gold winners, this year's "ratings guarantee" Wang Meng as a guest studio, completed his cross-border debut from short track speed skating to football, the whole process of explaining the opening match of the Women's Super League, for the audience to send "I am a piece of iron, who touches who bleeds, I am still a piece of steel, who touches who is injured" explosive golden sentences.

Former CCTV celebrity Han Qiaosheng, former women's football captain Han Duan, Douyin football master Luan Chen were also invited to the scene, and Wang Shuang, Zhao Lina and other women's Super League star players sent video blessings for the new season.

Short track speed skating Olympic champion, Wang Meng's friend Zhou Yang also parachuted into the live broadcast room and paid attention to the game. She asked Wang Meng what the corner and sideline balls were, and the "Master Mao" gave a humorous and easy-to-understand explanation of the game screen, which caused the guests and the audience in the live broadcast room to burst into laughter.

Four major platforms, such as "Football China" Douyin, "Sharing Taiping" video number, "Football Journey to the West" Douyin, and Taipingtong APP, broadcast the whole program live, with a cumulative number of viewers exceeding 500,000 and an overall exposure of 120 million times, achieving good brand communication effects. After the live broadcast, #Wang Meng is rapper bar # #Wang Meng explained that women's football also slapped the table # # Wang Meng explained to Zhou Yang what is a corner sideline ball # and other topics quickly appeared on the Weibo hot search list, Weibo Sports, Sina Sports, Migu Sports, Wanton Football and other million-level sports bloggers have forwarded live tidbits, triggering heated discussion among netizens.

This year is the third year of China Taiping's title of Women's Super League and Women's League A, in the live broadcast, Zhou Liqun, chairman of the supervisor of China Taiping Insurance Group, said that in the future, Taiping will do its best to stimulate the enthusiasm of young people to participate in football and promote more enterprises and individuals to devote themselves to The cause of Chinese football.

Sun Wen, vice chairman of the Chinese Football Association, thanked China Taiping Group for its strong support for the women's super league and women's league for more than two years, and expressed the hope that in the future, she will continue to hold hands with China Taiping and jointly contribute to the future development of China women's football.

The guests spoke freely in the studio, and Wang Mao, who opened his debut in the football industry, shared his football plot with everyone, expressing his love for football and support for women's football girls; in addition, she also talked about the important role of women in Chinese sports, believing that sports is the best gift given to women in this era, which aroused strong resonance with guests such as Handan.

China Taiping's support for the Women's Super League promotional film also appeared in the live broadcast, recalling the bits and pieces of the "100-person Spectator Team" from the official announcement conference at the end of 2019 to the final of the Women's Super League in 2021. Before the start of the 2020 season, China Taiping launched the "Women's Super League New Season, Taiping New Forces" relay cheering activity in eight key cities across the country to cheer up the women's football girls; during the 2020 season interval, star players Wu Haiyan, Wang Shuang and Ma Jun walked into the live broadcast room and participated in the "China Taiping And Women's Super League Enjoy Gudian" webcast activities; from June to August 2021, the "Taiping Good Youth" football carnival attracted 8,000 groups of school-age families to sign up and received a set of CCTV". Column reports.

Among them, the "Taiping Good Youth" football carnival activity left a deep impression on the guests. Luan Chen, a football youth training practitioner, recalled that last year, the children of his club participated in the activities of the Shenzhen station, and the scene of the children interacting with the women's football girls made him feel very deeply; Han Duan said that such activities have further narrowed the distance between the women's football team and the public, hoping that this year he can also participate in and pass on the spirit of the women's football team to more people; Wang Meng also praised it, she felt that the efforts and achievements of the women's football girls deserved more attention, and hoped that like China Taiping, who is willing to be willing to be chinese women's football, More and more companies are contributing to China's sports industry.

Wuhan women's football captain Yao Wei and Shaanxi women's football captain Sun Haiqi interacted with Taiping Life fan representatives, they believe that the 2020 season of the "Women's Super League New Season, Taiping New Forces" relay cheering activity is the most impressive activity for them, when they see eight giant footballs written with the blessings of fans across the country come to the field, and as the most loyal 12th person of all teams standing on the sidelines, they are very touched in their hearts, and every training and competition is full of enthusiasm and hard work.

Since the naming of the China Women's Football League, China Taiping has provided more than 7.6 billion yuan of insurance protection for all players, coaches, working teams and youth training centers, and will continue to increase protection in the future to escort the development of women's football. It is understood that the second "Taiping Good Youth" football carnival activities will also be carried out in due course, and continue to bring the joy of football to the public; the closing ceremony at the end of the year", the "100-person Viewing Group" activity will also return again, so that everyone has more opportunities to approach the women's football team and feel their indomitable and never-give up spiritual qualities.

As a financial and insurance group, China Taiping has always kept the country's call to "strengthen and promote the construction of a sports power" in mind and put it into practical action. China Taiping actively fulfills the responsibilities of central enterprises, not only supporting the development of women's football, but also supporting the development of ice and snow sports. During the Winter Olympics, China Taiping signed a freestyle skiing aerial skill athlete Xu Mengtao to become the "Image Ambassador of China Taiping Ice and Snow Sports", and launched a series of theme activities of "Realizing dreams of ice and snow arenas, realizing the dream of life", Xu Mengtao also lived up to expectations, and achieved excellent results of one gold and one silver at the Beijing Winter Olympics, successfully realizing his dream.

The launch of this live broadcast activity is not only to create momentum for the new season of the Women's Super League, calling on fans and friends to pay attention to the Women's Super League and the Chinese women's football team; it is also to encourage the masses to actively participate in sports, to promote capable individuals and enterprises to devote themselves to China's sports cause, and to jointly contribute to the realization of the "dream of a sports power".

This year, the Chinese women's football team will continue to participate in the East Asian Cup and the Asian Games, China Taiping also hopes that through its own unremitting efforts, to ensure the orderly and healthy development of the league, to provide support for the continuous progress of the Chinese women's football team, look forward to the Chinese women's football team can carry the Asian Cup to win the championship, in the future major events to continue the glory.