For most ordinary people, buying a house is a big thing in life. Whoever buys a house will send a "notice" among relatives and friends, and even put up a few tables, the so-called "joy of housewarming".
However, on April 8, a post-90s person was busy explaining to everyone in the circle of friends: "I really did not buy a house, let alone buy the house of Xu Boss"!
The post-90s who are busy "debunking rumors" is Nie Yunchen, the founder of the Internet red tea brand "Xicha".
Originally, many people did not know that Xu Jiayin's mansion had been taken over, and Nie Yunchen's explanation turned out to be on the hot search.
Why is Xu Jiayin's mansion involved with a post-90s generation?
This matter has to start from a month ago, in March there was news that Xu Boss was preparing to sell a luxury house at a discount at No. 1 Shenzhen Bay because of debt pressure.
This mansion is located in Shenzhen C position of Shenzhen Bay No. 1, the whole floor of the sky is large flat, the area of 980 square meters, with a private swimming pool, four bedrooms and four living rooms, Chinese and Western kitchen + 4 functional rooms + evacuation room + wine cellar + double worker suite, it is said that the entire Shenzhen Bay No. 1 such apartment type is only 6 sets. The original price was 400 million yuan, and 280 million yuan was sold for debt, down 120 million yuan. Interested buyers who want to see the house need to verify 100 million yuan.
On April 7, the network rumored that this mansion had been sold, and the transaction price was 270 million yuan, which was 10 million yuan lower than the seller's expected price, equivalent to a unit price of 285,700 square meters.
Who "took over" Boss Xu's mansion? The intermediary only revealed two pieces of information: after 90, graduated from secondary school!
Although the intermediary is secretive about the buyer's information, in today's Internet age, as long as there is a little clue, netizens can transform into Sherlock Holmes. Moreover, in the rich list, there are two labels of "post-90s" and "secondary school graduates", only Nie Yunchen, the founder of "Xicha".
In 2010, Nie Yunchen, a secondary school graduate, opened a mobile phone store, which was quickly hit. Because the store was too remote and no one came to visit, the mobile phone store closed down not long after it opened. The nimble young man was not discouraged, and quickly regrouped and built a mobile phone accessories store, barely supporting it for two years.
Nie Yunchen was not willing to live in such mediocrity, and he resolutely began to choose a new way out. Passing by a street milk tea shop, he found a business opportunity: the street milk tea shops at that time were brewed with various powders, and there were a large number of customers who were unhealthy.
Nie Yunchen began to think: If you use fresher and more hygienic raw materials, will it be more attractive to customers?
In 2012, after half a year of study and preparation, Nie Yunchen opened a milk tea shop in Jiangmen, Guangdong Province, which is the predecessor of Heytea Tea - Royal Tea Royaltea, and pioneered the signature product that will make Heytea "a blockbuster" in the future: cheese milk cover tea.
In just ten years, Heytea has opened nearly 700 stores in more than 60 cities around the world. In July 2021, Heytea completed a $500 million Series D financing, with a valuation of 60 billion yuan, setting a new high for the valuation of new tea brands.
As the valuation of Xicha continues to rise, Nie Yunchen's personal wealth is also rising. According to the "2022 Hurun Global Self-Made U40 Rich List" released by the Hurun Research Institute on March 24, 31-year-old Nie Yunchen became the youngest Chinese entrepreneur to be listed this year with a wealth of 10 billion yuan.
With Nie Yunchen's current financial resources, spending 270 million yuan to buy a luxury house is naturally effortless. It is no wonder that the "post-90s secondary school student" who "took over" Xu Boss's mansion on the Internet will be Nie Yunchen.
If you only rely on selling milk tea, how many cups of milk tea do you need to sell to buy 270 million mansions? The price of a single cup of milk tea ranges from 15-29 yuan, and the average price is about 20 yuan. If you want to save 270 million, you need to sell 13 million cups of milk tea! And no expenses are counted.
Nie Yunchen can become a billionaire, naturally not by selling milk tea cup by cup. Xicha has always been highly sought after by capital, and investors' money often comes faster than the hard work of selling milk tea.
However, if you take the investor's money to buy a luxury house, do you have to hide it? This was also why Nie Yunchen almost screamed and denied buying Boss Xu's house. As for whether to buy or not, only he himself knows.
As a post-90s generation, Nie Yunchen has been very successful, and it is reasonable to buy several houses.
But he revealed in a friend chat group that he insisted on renting a house and had never bought a house.
Nie Yunchen's explanation made "who was Sold to Boss Xu's house" even more confusing.
In fact, the rumor of "the post-90s rich man taking over the boss's mansion" reflects more of a certain kind of replacement: the new tea drink as the new favorite of capital, instead of the previous "king", the so-called Yangtze River after the wave pushed the front wave.
As for the post-90s who bought Xu Jiayin's mansion, is it Nie Yunchen? The answer may not be too important!