2022 is a big year for the purchase of the electric vehicle industry, and it is also the "year of decisive victory" for major enterprises. The first battle is a decisive battle, the industry giant brands have repeatedly produced "killing moves" since the beginning of the year, and the industry with calm wind and waves on the surface is actually a huge wave, each planning market share from the level of new products, marketing, channels and so on.
Now that April has arrived, the first quarter of the industry giants' peak battle record has been revealed!
As the world's most popular electric vehicle, Emma has launched an all-out attack in the first battle! Released the gold label lithium battery and land tank Emma Rimula F692 for 5 years, etc., the "hot selling storm" swept the country, Emma started to sprint, with absolute strength to let the whole industry witness the determination and courage of the industry leader to win in 2022!
Innovative technology deeply cultivates the "car-making era"
Released land tank F692 and other explosives
Last year, Emma with tough products, technical strength to promote the industry from the "carpool era" to the "car-making era", Emma always adhere to the user first, continuous innovation and enterprising, through the combination of new energy and technology, become a pioneer and participant in the 100-kilometer era, walking in the forefront of the industry!
This year, Emma's original intention remains unchanged, and it continues to carry out technological innovation, bringing more beautiful experiences to consumers with new products, and at the same time creating a national hot sales tide of Emma explosive products, winning the march small peak season!
As we all know, the market share of electric motorcycles in the southwest region is very large, which can be described as an emerging market with large capacity and large potential, and it is a new battlefield for major car companies to compete for. In March, Emma strongly released its self-designed and customized large power products for the southwest market - "Land Tank Hexathlon", known as the "Southwest King" of the Jinba F692, with technological innovation to win the first shot in the southwest market, not only to achieve the deep empowerment of dealers to sell cars, but also for users with large power needs across the country, to solve the travel problem, highly sought after by consumers.
Exchange for the New Year Upgrade Service
Emma Gold Label Lithium Battery and users to a "5-year contract"
On March 29, CCTV's "Economic Information Network" column carried a special report on "the price of electric vehicles is generally rising". Among them, Emma responded to the impact of price increases through a variety of measures and won praise from CCTV. In a CCTV interview, Liu Yunfeng, general manager of Emma's Zhejiang factory, said that in addition to preparing goods in advance and reducing costs according to production needs, Emma also attracts consumers through post-service.
In fact, Emma has always adhered to the belief that "only by serving attentively can we gain the recognition of users". In the year of exchange, in order to provide the ultimate after-sales service experience, and at the same time to solve the lithium battery safety problems worried by users under the trend of "lithium electrification", in March, AIMA successively joined hands with Edbon, Xinnengan and Xingheng to launch challenges across the country to jointly create "gold standard lithium batteries" to show quality assurance to consumers. At the same time, the upgrade service, Emma Gold Standard lithium battery "guarantee 5 years", eliminating the user's worries.
Emma Gold Standard lithium battery, through the core technology and battery components of the material upgrade, with the advantages of saving money, safety, long life, easy to lift and so on. Every of its technical highlights is born to solve the needs of users! In the case of the general rise in the price of raw materials in the industry, Emma resisted external pressure, actively maintained the price of products, and launched the gold standard lithium battery five-year guarantee, which allows users to save money and worry, highlighting the responsibility of leading enterprises, and also strongly boosting the confidence of dealers in the purchase market. The gold label lithium battery products endorsed by CCTV are also currently setting off a hot selling frenzy in Emma stores across the country.
Showcasing the aesthetics of cool technology
Fashion store + fashion products, catering to the new generation of consumers
Fashion is Emma's soul! In the first quarter, Emma moved closer to rejuvenation with the model of "fashion store" + "fashion products", seized the new engine of economic growth to taste the "dividend" of new consumption, fully empowered offline dealers, and occupied the minds of the new generation of people with a more technological, younger and more fashionable Emma image.
In the past, the industry's electric vehicle stores were very rigid, unable to leave an impression on consumers or generate consumer interest. In order to change this phenomenon, in 2022, Emma will comprehensively innovate offline stores, and the "net red electric vehicle stores" with fashion, trend and technology style will strike! In January, the newly upgraded Aima Jinan landmark flagship store opened, with a unique super aesthetic design, the store's fashion atmosphere is easily full, attracting Dabo passers-by to stop and take photos, fashionable and trendy products attract many users to enter the store to snap up and experience punching. The newly upgraded AIMA terminal store redefines the industry's "proper car purchase environment", caters to the higher consumer demand of users under the consumption upgrade, and reflects Emma's determination to pursue fashion and practice fashion.
In terms of fashion products, from cross-border joint branding to design innovation, from retro style to popular colors, each representative product of Emma will cause turmoil in the electric vehicle industry, let people change the rustic and cookie-cutter ideas of electric vehicles, and promote the official advancement of electric vehicles to fashion products! This quarter, Emma is more vivid in the ultimate aesthetic embodiment and full of high-grade sense of A130, high-tech sense of the A201, playful and cute VAVA and other fashion products out of the circle of fashion products firmly "circled" the user's heart. In the impression of consumers, the image of the "gray-headed and dirty-faced" electric vehicle has long become a salty and sweet, colorful fashion item.
epilogue
Heavy products, set standards, expand channels, see service is the purpose that Emma has been practicing!
In the first quarter of 2022, from design to technology, from products to services, from quality to brand, AIMA not only seized the industry's opportunities, but also set an example for the industry, bringing a new revolution to the marketing model and dealer system of the entire electric vehicle industry. Emma firmly believes that in the terminal of product homogenization, only products with excellent design and high quality that cater to the multi-dimensional needs of consumers can stand out from the competition. In the future, Emma will continue to upgrade to better meet the actual travel needs of different users and show a more cool scientific and technological aesthetic.
@Brother Liu said car
The field of travel is funny professional households.