On April 7, Guomai Culture Media Co., Ltd., which participated in the investment in the film "Four Seas", issued an indicative announcement on the loss of investment in the film.
The announcement disclosed detailed figures of the loss of Guomai Culture's investment in films. Guomai Culture invested 13 million yuan to purchase a 5% investment share of "Four Seas", as of 24:00 on April 3, the film has ended the release and screening, and the company's financial department has preliminarily calculated that the company's loss of investment in "Four Seas" is about 7 million yuan to 9 million yuan. The main reason for the loss is only one sentence: the box office did not meet expectations.
All along, the specific investment amount of the film, the figure of profit and loss, etc., the producer and distributor have been secret, and through the announcement of Guomai Culture, the total investment amount and total loss amount of "Four Seas" can be reversed.
First of all, to calculate the investment amount of "Four Seas", the film should treat all investors equally, so Guomai Culture purchased 5% of the investment share of 13 million yuan, which is equivalent to a total investment of 260 million.
For a comedy film, such an investment is really too high to be believed. "Four Seas" does not have a special number of large scenes and special effects shots, this part does not cost too much money, before Han Han revealed in an interview with the media that "Four Seas" was filmed for more than three months, and he even saved money to stay in the hotel, he did not live in the hotel, and lived in a trailer for more than a hundred days.
"Four Seas" starring Shen Teng, Liu Haoran, Liu Haocun, Yin Zheng and other actors, the film remuneration should not be low, it is likely that a considerable part of the 260 million is the film's publicity costs, after all, into the Spring Festival file, each film must invest a lot of publicity fees to win a place!
Let's calculate the box office score. As of press time, "Four Seas" box office 542 million, the film side of the account of 185 million, according to the total investment of 260 million, the total loss of about 80 million, the proportion of loss should be less than 40%. However, Guomai Culture invested 13 million yuan, a loss of 7 million to 9 million, equivalent to at least 50% of the loss, which means that the profit and loss of a film cannot be calculated simply by the amount of investment and the box office, which may be distributed to the distributor, the box office dividends distributed to the actors, and the marketing expenses that are not calculated within the total investment amount, etc. The only thing that can be clear is that the total loss of "Four Seas" exceeds 50%, according to the total investment of 260 million, at least 130 million losses.
Let's talk about the impact of this loss ratio.
"Four Seas" has a total of 17 production companies, and the investment share of 5% of Guomai Culture ranks ninth, which means that the investment companies that rank in front of Guomai Culture will have a higher investment share. And the film director Han Han founded the Shanghai Tingdong Film Industry ranked first in the producer, even if the investment share accounted for only 10%, it will lose at least more than 14 million, "Four Seas" box office failure, Han Han is indeed under the greatest pressure.
In addition, among the main creators involved in the shooting of "Four Seas", in addition to the director Han Han, the lead actor Shen Teng also participated in the film investment through "Haikou Nakejia Big Film and Television Culture Co., Ltd.", ranking in the list of co-producers, ranking after Guomai Culture, which means that Shen Teng also has to bear the investment loss, but usually, the actor's participation in film investment will be converted into film remuneration, no matter what, Shen Teng has lost money with it.
It should be noted that among the co-producers, there is also a Xiamen Renma Culture Media Co., Ltd., which has four shareholders, the first two are Tianjin Curious Culture and Shanghai Lemon Meng Film and Television, the last two are Beijing Dengfeng International Culture and Tianjin Orange Image, the bosses behind these two companies are Wu Jing and Deng Chao, which means that "Four Seas" box office failure, Wu Jing and Deng Chao also have to lose money.
Finally, I would like to say that the box office of "Four Seas" did not meet expectations, and it is indeed regrettable that the producer lost money. To be fair, "Four Seas" is a very good movie, still continuing Han Han's own style, with his exclusive texture and charm, whether it is photography, art, scene selection, or the shooting of motorcycle racing in the movie, in fact, it is very careful. The biggest problem is that it is not a happy ending, so that many viewers come out and hit bad reviews, resulting in a relatively low film schedule and attendance, which is indeed a pity. Of course, for Han Han, this is also a lesson! Since you want to put the theater line, you still have to follow the business rules and respect the expectations of the audience, and give a better ending, if not exempt, at least worthy of the expectations of investors.