In March this year, the popularity of "Kamen Rider" in China ushered in a new peak. A transformation scene from the national version of "Kamen Rider Levis", with poorly translated text, perfunctory mixing quality and a disastrous dubbing standard, presents another magical brainwashing scene for the entire Chinese Internet.
One of the phrases, "What happened", which was repeatedly broadcast on a loudspeaker, was even more as an iconic line, deeply rooted in the minds of every audience who has enjoyed this clip -
For a long time, ACG fans may catch a glimpse of a few memes from the series, but the Kamen Rider series is not a very popular work in China.
And when the "Kamen Rider Levi's" national version appeared, everything changed - the overwhelming second creation and the ubiquitous craze of playing terriers, and even once pushed this series to the first place on the Douyin hot search list, which can be called a national carnival.
Evolving from a self-amusing meme in the circle to the present, this poor dubbing has raised the popularity of "Kamen Rider" to a position where it should not belong. Just as the so-called people's sorrows and joys are not the same, whether it is a good thing to go out of the circle is not a good thing for the time being, at least during this time, the fans of "Kamen Rider" have a very bad life.
So, what the hell happened?
1
Kamen Rider Levi's is the 50th anniversary of the veteran Japanese feature series Kamen Rider. After experiencing two unsatisfactory series in succession, the successful completion of "Kamen Rider Sacred Blade" gave fans a shot in the arm, and then "Kamen Rider Levis" was even more high-flying, and the novel twin settings, solid script rhythm and properly controlled foreshadowing all made Knight fans have high hopes for the follow-up plot of this new work.
The focus of this event, the 12th episode of "Kamen Rider Levis" is still as high quality as ever, the character Sakura ushered in a small climax of the personal line, and the full portrayal of the three brothers and sisters is enough to make this collection an excellent single episode that is enjoyable. But who would have thought that this time the Chinese dubbed version was planted on the key transformation scene.
"Transformation" is the soul of the Kamen Rider series, the signature pose of each knight full of ritual, and the vision of every fan. Although it is inevitable to outsiders to pose in shame and shout the lyrics of secondary two, for the audience of "Kamen Rider", the transformation of each knight can not tolerate a little perfunctory.
And if we are realistic, from a commercial point of view, if we want to stimulate the user's desire to buy the surrounding consumption, the production of the transformation scene must not be sloppy. In addition to those cool and gorgeous special effects, adding a few bands of voice and sound effects to the belt used in the transformation has also become the new normal of the series.
"Kamen Rider Zero One" specially invited Canadian Japanese to give the belt a pure English pronunciation
The original Japanese version of "Kamen Rider Levi's" belt transformation sound effect is mainly performed by the veteran Japanese comedian and singer Shingo Fujimori, who has channeled his own hilarious aura and style into the sound effects, and the rhythmic short Rap combined with the electronic and mechanical sense of the post-retouching sound mix makes the overall sound feel quite good.
It's just a pity that the Chinese version can't copy the Japanese version of the transfiguration sound effect, and forcibly translating this Japanese Rap tailored for Japanese is bound to cause a slippery slope in hearing and an unavoidable "mother tongue embarrassment".
For example, in the transformation scene of the "male lion" in the play, the four lines of the original Japanese text can be pronounced "O", while the translation of the national version obviously fails to rhyme well
As a result, the original text "What's coming up" was forcibly translated as "what happened", and in the constant repetition of a voice actor with a slight accent, the entire transformation scene became like the village head broadcast repeatedly replaying this embarrassing line with a magic sound over and over again, and then the lyrics of the transformation became particularly ugly after the amateur extreme mix, and the joint blessing of multiple factors created this magical famous scene.
In fact, before this clip was fired, Knight fans had already been critical of the poor dubbing performance of the national version of "Kamen Rider Levis". In this national carnival, the previous national version of "black history" was once again pulled out of the "whip corpse" and became a joke for people to mock.
In the midst of the ridicule and ridicule, the official finally realized the problem of dubbing and rushed to produce a revised version overnight. However, this revision is only a fine-tuning of the tone of some sentences, and the change of treating the symptoms but not the root cause also makes this revised version difficult to convince the public, and the entire series of wind reviews and word of mouth not only failed to improve but also declined rapidly, and the word "national match" seems to have become a shameful label during this time.
2
Let's push the clock a little further and go back to the point when kamen rider's national version was just starting.
Since Tencent officially introduced the "Kamen Rider" series of works, the plan to Chinese the whole series has been put on the agenda. After all, the audience group on the surface of this series is still the youth group, and excellent Chinese dubbing can at least provide localization advantages for the entire series to spread in China.
Unfortunately, I don't know whether it is a shortage of funds, or the lack of voice actor skills, the implementation of the initial national version is unfavorable, and various translations and dubbing problems have been bombarded by knight fans one after another, once making the three words "national version" marked on the column of shame, until the emergence of the national version of "Kamen Rider Shi Wang".
As the last Kamen Rider in the Heisei era, Kamen Rider Shiki-king connects the past, present and future in the plot setting, listing the valuable history accumulated by Kamen Rider over the decades. Not only that, the previous two works "Kamen Rider Ex-Aid" and "Kamen Rider Build", the topic and discussion in China have come to a small peak, and the popularity of "Kamen Rider Shi wang" under multiple factors is naturally impossible to be low in China.
With the help of the hit schedule of "Kamen Rider Shi wang", the domestic copyright party Xinchuanghua also properly replaced the original unknown small dubbing studio, and chose the big dipper penguin studio, one of the largest dubbing teams in China at that time, to participate in the dubbing work of "Kamen Rider Shi Wang". This domestic first professional voice actor team focusing on the dubbing of the ACG field has delivered a high-level answer sheet that far exceeds the quality of the previous dubbing for the majority of Knight fans.
Since then, the Chinese dubbing of the "Kamen Rider" series has ushered in a qualitative leap, although some translation problems are still debatable, but the stereotype of "national matching = garbage" has been slowly washed away, and knight fans have begun to face up to the significance of the Chinese of the entire series.
Among them, Hao Xianghai (stage name Slayerboom), who is affectionately called "Fried Brother" by Knight Fans, has to be mentioned. In fact, in the early days of the kamen rider shiki-king national version, the works handed in by the team of fried brothers every week could not satisfy the fans at all, on the one hand, the team lacked time to run in, on the other hand, the construction period was pressed too tightly - the original Japanese version of "Kamen Rider Shino" was broadcast every Sunday, and the national version needed to be broadcast on Monday on time. According to internal employees, the domestic team usually gets the audio file around Friday, and it is not easy to complete a high-level dubbing in such a limited time.
Fortunately, Brother Fried and his team insist on absorbing the sharp criticism and friendly suggestions of fans every week, gradually improving the dubbing work of "Kamen Rider Shi wang", and using excellent finished product quality to gradually improve the national match. When the plot story ushered in the climax, a minute-long difficult lyrics of the king's transformation made everyone sweat for the national support team, and the fried brother proved the possibility of the national match with hard strength, and presented a perfect stunning performance for all fans.
Fried brothers pursue the reason for perfection
It is worth mentioning that this national company, which is quite proud of the country, has also been reprinted by netizens to Japan's Niconico website for Japanese knight fans to enjoy. Unfortunately, due to the cultural differences between China and Japan, the various "rides" in the Chinese seem to have a less elegant meaning in Japanese, but on the whole, they still recognize the level of this version of the country.
Since then, The team has also participated in the dubbing of many "Kamen Riders", and has dedicated themselves to continuously providing high-quality dubbing for this series. Unfortunately, on the eve of the launch of the national version of "Kamen Rider Levis", things still ushered in a turnaround.
In January 2022, the internal members of the Big Dipper Penguin Studio changed, and a backbone member, including Brother Fried, chose to leave temporarily due to the incompatibility of the concept, and the entire "Kamen Rider" dubbing team naturally had to follow the big change of blood.
The voice actor who succeeded Brother Fried for the belt of "Kamen Rider Levis" is named "Otter Boy Dabao BLESP", according to his own self-report, he is a musician, but he is also a mediocre close-up enthusiast. Out of his love of close-ups, he embarked on the path of dubbing Kamen Rider.
However, after changing the previous comments on the explosion brother overseas, Daiho's dubbed version was actually used as a pleasure for people to enjoy in Japan.
Against the backdrop of his superior predecessors, this poor performance in Kamen Rider Levi's is even more glaring. After this battle became the focus of public opinion, Dabao also walked from behind the scenes to the front of the stage, and in the early morning of March 15, he rushed to produce a 9-minute audio, telling the majority of knight fans some reasons, which were roughly due to the lack of translation, the judgment errors of other staff and their own lack of level.
However, probably the young man is young and vigorous, Dabao initially confronted the knight fans who rushed to insult him passionately, and the contradictions between the two sides further intensified after a useless work of chicken and duck talk, so that the circle that was not very peaceful was fried again.
3
"Kamen Rider" is difficult to get a circle, which should be a good time to show the outsiders Amway's "Kamen Rider", but this is not the case for the old audience, who have not had a very good time during this time.
The most direct internal reason is the recent wind review of "Kamen Rider Levi's". The excellent performance that was stable in the early stages has shown a significant decline in perception in recent episodes. To be honest, the quality of a work fluctuates perfectly normally, but some Knight fans don't think so - the lessons of "Kamen Rider Shiki-King" and "Kamen Rider Zero One" will inevitably make many people anxious about the current plot and subsequent development of "Kamen Rider Levi's".
Brothers and sisters
In addition, due to the impact of the first trial and then broadcast system implemented last year, "Kamen Rider Levis", which should have been broadcast simultaneously with the Japanese region, had to be postponed repeatedly. As of today, 28 episodes have been broadcast in Japan, while the game has only 13 episodes on the domestic genuine platform. You know, a considerable number of Knight fans buy memberships in order to support the genuineization and only to watch Kamen Rider.
Moreover, not long ago, "Kamen Rider Levis", a film and television drama that was rated as a "sub-supply" in Japan, was severely deleted in China. The reason given by the official is that "the physical fight clip cannot be too long", and such a crying and laughing reason makes the "genuine victims" have words of suffering.
This explanation was later officially deleted
Such internal factors have made the whole circle angry in the recent past, and at this delicate point in time, "Kamen Rider Levi's" happened to be out of the circle. Whether it is a good thing to go out of the circle is not a good thing, but after the large-scale out of the circle, there really has been a considerable number of passers-by who are partial to the whole, using this embarrassing and incomprehensible Chinese dubbing clip to label the entire "Kamen Rider" series as "childish", and the reason given is generally "after watching the original Japanese film, I still feel very embarrassed".
As a result, this ordinary audience figured out a happy Internet hot terrier, in the circle of knight fans, after all, can not avoid the fate of rotting and stinking, the war against the "terrier ghost" ignited again, and what is more, on the grounds of "rubbing heat" began to attack the second creator. During this time, this already not-so-harmonious community was in full swing and full of gunpowder.
In fact, the "Kamen Rider" series has long been a "famous scene maker", and there are countless famous scenes born here, to borrow a phrase from the JOJO circle many years ago, that is, "fans can chat with each other with terriers". The last time the series went out on a large scale may have been this masked tightsman standing on the iron pole, which is actually from "Kamen Rider V3", which was created by the translation of the subtitle group plus the misalignment of the subtitles and the picture.
More recently, the new "Kamen Rider Levi's" is not obscure. As early as the beginning of episode 1, this game earned enough eyeballs with its cute villain sister to attract a large number of new viewers.
Kamen Rider Levi's crown for the most viewed video has quietly changed hands
But it is precisely because of this that this circle is so repulsive to the terriers - they are untimely and wanton, do not pay attention to the work but play with the terriers, and involuntarily disturb the discussion environment of the entire circle. After all, a considerable part of the audience of "Kamen Rider" is not the "schoolchildren" in the mouth of everyone in the network scolding war, but the real sense of primary school students.
The Baidu encyclopedia of "Kamen Rider Time King" has been maliciously tampered with
Not only that, but for the Kamen Rider circle, the influx of a large number of new audiences has also affected the surrounding market.
Let's pull back the clock, "Kamen Rider Exeter" ended successfully and "Kamen Rider Creation Ride" can be called a perfect start, the domestic "Kamen Rider" circle also ushered in a large number of new viewers, and reached a new peak during the hit "Kamen Rider Time King". But it is also at this time that old fans find that the toys they usually order are also rising in price.
After the circle was on fire, a large number of "upside-downs" appeared around the domestic "Kamen Rider" related belts, who took pleasure in price speculation for a living, harvesting old user wallets at the same time, but also pit and deceive newcomers who had just started and did not understand the market. Unless they have the ability to receive first-hand toys from Japan, domestic users can only be slaughtered.
To this day, the exchange rate of the yen is getting lower and lower every day, but in contrast, the toy market of "Kamen Rider Levi's" has been complained about by various problems due to the low playability problem, but the price of various plastic villains and belts is still high.
4
From the wild spread in the circle, to the popularity of the whole network, and then in turn not being welcomed by its own family, the life of this terrier seems to be only half a month.
After the bad episode 12 out of the loop, episode 13 seems to have optimized the translation, which is no longer as contradictory as "something happened", but the re-handed over of the finished product still did not satisfy the fans. As far as the current point of view is concerned, the national match still has a long way to go.
This seems to be the fate of the subcultural circle that cannot be escaped, although "Kamen Rider" is no longer a small circle, but it still has to face this dilemma: everyone does not care whether the work is excellent, does not care what level of national matching is now, and does not pay attention to whether the jokes they blurt out have a bad impact - although most people are not hostile.
Everyone is brushing up on "what happened," but not many people know exactly what happened.