If Chinese sports have a Hall of Fame, Sun Yang must be at top level. Later, a paper ban, the glory of the past was instantly dimmed.
But I recently discovered that he has actually become a "genius spoiler" in the live broadcasting industry.
At the end of February, Sun Yang almost did not say a word in a live broadcast, and cut down the live broadcast turnover of 664W.
It is equivalent to saying that Sun Yang pretended to be dumb for one night and easily earned more than 60 W.
Without a word, a Weibo hot search was killed, so in contrast, the hysterical screaming performance of Panga's generation is really sad.
In the live broadcast room, sun Yang stood behind the male and female double brakes, one left and one right,
He was silent with Sun Yang, and he was not even willing to use gestures to compare paintings.
The screen reads: Challenge immersive live broadcast, who speaks first counts who loses.
Sun Yang took out different whiteboards in turn, all too lazy to make them in advance, directly taking the handwriting, playing with the form, so as not to follow your whole texture.
First the number of people to 3W to take off sunglasses, then the number of people to 5W to laugh, then the number of people to 8W to keep smiling, and finally the number of people to 10W to speak.
It belongs to the live broadcast experience of the cultivation system that loves to watch or not to watch, and does not give a good face
This kind of creativity is also jokingly called "kidnapping" live broadcast by netizens, but the effect is surprisingly good, many viewers may be accustomed to Sun Yang win, want to see him lose, crazy likes, just for the number of people to break through 100,000 as soon as possible.
The number of people in the live broadcast room quickly exceeded 100,000, broke 100,000, you should always speak, but the male and female behind them continued to act as blind people to ignore, at this time Sun Yang gently smacked his mouth, but gently shook with the music.
The eyes flutter and do not look directly at the camera, as if they can't see the number of people in the live broadcast room, and continue to immerse themselves in their own state.
Up to here, netizens are not used to it, I squatted for a night, just wait for the number of people to reach 100,000 you open the golden mouth, you also put it here with me to pretend to be dumb, directly in the comment area to open fire, angry and letterless, urging Sun Yang to speak quickly.
However, Sun Yang was like a big Buddha, Ren'er was spraying continuously from east to west, south to north, and I was unmoving, calm and relaxed.
He just hung everyone's appetite like this, and after a while he made a whole sign language, drew a zipper with his hand, pulled it horizontally from the front of his mouth, and only opened his mouth without making a sound, ah, ah, ah, meaning that the mouth was sealed, and now I am a mute.
The number of people reached 100,000, and this was not the end, the male and female both took off their sunglasses, covered their faces and began a period of shy social shaking that had recently exploded.
Sun Yang took out a new card, which said: The number of people dropped by 10W, and the next two people did not shake.
The male and female shook more vigorously, let go of the shaking with the rhythm, and shook selflessly, not seeing a little shyness at all, and whether everyone loved to watch them both shake or not.
Sun Yang, the great Buddha, did not hold back his smile, but he did not speak.
After this matter was killed on Weibo, some netizens showed no mercy, and it was a violent spray when caught.
The spray points are nothing more than these: First, you Sun Yang was once a top national athlete, do you want to mix to do live broadcasting?
Second, even if you do live broadcasting, how can you still do this kind of low work?
However, what many trolls don't know is that this live broadcast is the most successful one in Sun Yang's short live broadcast career.
Because it is a pantomime live broadcast, there is no need to bother the voice, Sun Yang and his team simply broadcast four times a day, and only used four shows, with nearly 500W viewers throughout the day.
What concept, to know the live broadcast leader of Douyin, Luo Yonghao's team with more than a dozen anchors, started broadcasting from 5 a.m., took turns, seamlessly connected, and worked until the early morning of the next day, and there were 466W viewers at the end of the day.
On the same day, Sun Yang, who did not take off his sunglasses, did not smile or speak, easily surpassed.
Do you think Sun Yang is stupid to find another way and take the sword to the side?
Wrong, Sun Yang, who opened his mouth to speak, is also a super-first-class anchor level.
On March 13, Sun Yang broadcast live again. This time, he opened his mouth throughout the process, explained the interaction without interruption, and finally handed over an answer sheet like this: once again slashed 750W sales, sold 10W products, and the conversion rate was 0.82%.
What is this concept, come on, let's continue to compare Lao Luo.
On the same day, Lao Luo and his handsome men and women played a wheel war for nearly 20 hours, winning 1274W sales, but they broadcast nearly 14 hours more than Sun Yang.
Sun Yang spent 6 hours to achieve the results of 11 hours for more than a dozen anchors of Lao Luo.
The most critical data, the most hard-core data - the conversion rate of goods, Sun Yang beat Lao Luo's 0.57% with a score of 0.82%.
Efficient and high output, this is an all-round crushing, Lao Luo and his team are like good students who cantilever thorn stocks to win grades, while Sun Yang is more like the genius who did not work too hard to achieve the first place.
Even in the field of live broadcasting, Sun Yang can shout: I'm the king!
Some people may look down on Sun Yang: "Hey, rely on fame to eat old ben, the audience gives face, genius a chicken." ”
If you have really watched Sun Yang's live broadcast, then you will find that Sun Yang really came to fight a hard battle.
Sun Yang came to fight a hard battle, and he did his homework.
- Live style
Sun Yang, do not stick to a certain live broadcast style, you can see the shadow of multiple live broadcast head anchors in him. He learned Li Jiaqi's Taobao style, made light makeup, dressed in simple clothes, imitated Li Jiaqi's sentence pattern describing the product, smeared cosmetics on the palm of his hand, and said witty words such as "make your cheeks q-bounce tight like a bun" and "the color is like a rose". He absorbed the fast-handed style of Simba's team, starved the last ten orders of marketing and then came to ten orders, and frantically bargained with suppliers, just to send the baby in the live broadcast room the most expensive price of Yang Ge. He imitates the head of Douyin Luo Yonghao, the handsome man already has himself, equipped with an eye-catching beautiful woman, constantly singing with him, praising the product, acting as a pioneer in the right atmosphere, and instigating the consumer desire in front of the screen.
- Selection
Sun Yang does not sell swim trunks and goggles, he and his team know who their audience is and which products are the most profitable. Nearly two meters tall, a sunny healthy image, the aura of an Olympic champion.
Big Poplar knows that few men will stay in his live broadcast room and place orders.
As a result, cosmetics are his main product.
In the first live broadcast, he chose to sell various big-name cosmetics in Hainan Duty Free Shop.
Such a live broadcast is unhurried, Sun Yang, who does not wear swim trunks, sits there, and in a trance you seem to see Li Jiaqi in the form of Simba.
So much so that you have forgotten that a swimmer who soaks in the water all day, why do you know so much about L'Oréal and the mystery of the sea blue?
Aimei, not only stays on the skin, clothing is also a strong push product in Sun Yang's live broadcast.
As a result, you will see Sun Yang selling sports underwear in the live broadcast room.
Sun Yang shouted up two models with good figures, pointed to the model and introduced them, had a detailed understanding of the product, constantly substituted the feeling of wearing, and easily wrote like participating in the Olympic qualifiers, even if this sports underwear he could not wear in his life.
- Live pace
A live broadcast is as engaging as a movie, and the sense of rhythm is important.
Sun Yang's sense of rhythm during the live broadcast has reached the realm of natural perfection. When selling that sports underwear, Sun Yang introduced and called the boss of the product, this middle-aged man claimed to use the domestic brand of good quality and low price, and a certain gram of a certain Di broke the wrist, who said that Chinese products are not as good as foreign products, just like Yang Brother, as an Asian can also compete for gold and silver in the pool for Chinese. Sun Yang was silent, and the cheering team behind the screen shouted: "Well said! Support domestic products. The atmosphere was in place, the sublimation was completed, Sun Yang withdrew his emotions in time, pointed at the two models and shouted: "Then, today in the Yang Brother live broadcast room, this sports underwear, as long as 26.8!" Just 26.8! And! (There's a small pause at this point) The first 50 free !!! ”
The noisy vocals shouted behind Sun Yang's camera: "Wow, Brother Yang is atmospheric, babies, you say that Brother Yang is not atmospheric!" Come, the babies add up the light signs and put the 'want' on the public screen! Sun Yangka had a good rhythm and began to count down: "Come, 3, 2, 1!" above! chain! Pick up—"
On the live performance alone, Sun Yang is a real master of field control.
Whether you accept it or not, you must admit that Sun Yang is a genius in the live broadcasting industry.
Can Sun Yang still return to the pool? We don't know.
However, by the time of the 2024 Paris Olympics, Sun Yang was 33 years old.
In the past 30 days, Sun Yang has broadcast a total of 21 live broadcasts.
We can anticipate and accept the fact that champion Sun Yang may not be able to go back, while anchor Sun Yang is dragging the tail note and is shouting "3, 2, 1, on the link".