"What's your store's signature dish?" Recommend it", I believe that similar words will often appear in major restaurants, which is a question that many diners will ask when ordering food. However, such a simple problem has become a problem for chefs.
Many food and beverage operators will wonder: How should I create my own store's signature dish? If we look closely, we can see that in successful restaurants, the signature dishes are not necessarily the most expensive and complicated, but they must be liked by everyone.
What is a signature dish?
Signature dishes, also known as main dishes and explosive dishes, are simply put, among many dishes, restaurants most want to sell, customers most want to buy products. The product has a high profit value, and can attract a large number of customers to come to consume, such a signature dish is successful.
What are the conditions for setting up a signature dish?
Differentiated competitive advantage: compared with competitors, good taste, sufficient portions, exquisite plating, etc., together constitute the overwhelming advantage of the dish itself;
High popularity, many customer orders;
The cost rate is low, controlled at about 35%;
The production method is relatively exquisite, but the meal speed is fast and the reproducibility is strong;
Stable supply of raw materials with broad spectrum;
The ingredients are popular with the public.
So, how is the signature dish that must be ordered at the table created?
Existing menu filter "signature dishes"
In fact, many signature dishes can be screened out from the existing menu, and those dishes with differences, high popularity, high order rate, low cost rate and fast meal speed can be found as signature dishes.
But instead of changing the name of ordinary dishes to make signature dishes, restaurants still have to make certain improvements, how to improve? Be sure to stand out.
Highlight the characteristics of raw materials: The first step in the creation of featured products is to find out the differences in raw materials, Quanjude's roast duck, Lotus Catering's signature steamed duckmouth fish, almost everyone must order the characteristics, in the raw materials, the merchants have done enough marketing.
Cooking methods highlight the characteristics: This is easy to understand, some people cook, some people fry, if you want to make a signature dish, you need to make a difference in the cooking method to attract consumers. For example, if a restaurant wants to braised shrimp on the menu as its signature dish, it is possible to change the former braised shrimp to spicy shrimp to highlight the characteristics.
Highlight the characteristics on the container: the difference between the signature dish and the ordinary dish can also be reflected in the container, want to turn the ordinary dish into a special dish, the container must be changed, can be set off by a unique vessel, if it is a steamed dish, the following can be placed on the insulated wooden board, Yunhai cuisine has a special dish called porcini mushrooms, for this specialty, the merchant specially made a beef-shaped dish.
Build on the existing dishes
The restaurant can use existing ingredients to create new signature dishes, or make drastic changes to the original dishes.
If the merchant has the ability to have access to some special ingredients, then it is possible to launch a new signature dish with this ingredient as a selling point, or use the existing elements to add new creative elements, and you can also add side dishes to create new dishes.
Finally, if you really don't know how to create your own restaurant's signature dishes, "take-ism" is also a good way, and diners can humbly learn from other successful popular stores, look at the creation mode of other people's signature dishes, and then combine their own advantages to make changes, do not copy.
In the process of creating signature dishes, innovation and inheritance always complement each other, which requires operators to absorb widely, dig deep and innovate continuously.
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