laitimes

How did Huawei mobile phones embark on the high-end road?

author:Fish without swim bladders

Today's Huawei mobile phones are priced at as little as thousands of yuan and often tens of thousands of yuan; but how many people know that many years ago, most Huawei mobile phones were only contract machines for operators? 在17年、18年华为更是经历了P10系列手机的“闪存‬门‬”和“内存‬门‬”事件,Mate20系列手机的“绿‬屏‬门‬”事件...... But everything Huawei finally survived and successfully embarked on the road of high-end mobile phones; so how did Huawei mobile phones step by step on the high-end road? I think there are two main reasons.

How did Huawei mobile phones embark on the high-end road?

Huawei mate20 series mobile phone "green screen door" incident

‬华为跟世界知名品牌跨界联名

Huawei has co-branded many world-renowned brands, such as: Huawei and Leica co-branded to create Huawei P9 mobile phones; Huawei co-branded German luxury brands launched the Huawei Mate series "RS Porsche Design" version; the advantage of cross-border co-branding with world-renowned brands is to lean against the tree for coolness, and there is a luxury brand endorsement to create a high-end image of Huawei mobile phones for consumers, thereby increasing the price of Huawei mobile phones.

How did Huawei mobile phones embark on the high-end road?

Huawei co-branded Lycra to create a Huawei P9 mobile phone

‬在欧洲各国召开新品发布会

The old iron should all notice a phenomenon, before Huawei was sanctioned, the first new product conference every year was basically held in the old European and American countries; London, Paris, Vienna, Munich and other world-renowned cities have left The figure of Huawei's first new product conference; the advantage of holding a new product conference in Europe and the United States is that consumers feel that Huawei mobile phones have been recognized by the world, and the corporate image is instantly tall; stained with foreign ink, "staying in the ocean" returns, just like those "turtles" Just as you can get a high salary when you return to China to work, it is difficult for Huawei mobile phones not to sell at high prices.

How did Huawei mobile phones embark on the high-end road?

Before Huawei was sanctioned, the first new product launch conference every year was held in Europe and the United States

综上所述,我觉得这两‬个点子:1,华为手机跟世界知名品牌跨界联名;2,首场新品发布会选择在老牌欧美国家召开;它们有力助推了华为手机走上了高端之路。 This year, in order to embark on the high-end road, some mobile phone friends also have a kind of learning, such as running to Europe and the United States to hold a press conference, choosing to co-brand with the world-renowned brand ZEISS cross-border...

How did Huawei mobile phones embark on the high-end road?

At present, domestic mobile phone manufacturers have successfully embarked on the high-end road of Huawei

最后我想说的是,并不是手机售价高就是配得上高端手机这个称号;高端手机应该同时具备这五‬点:高品质‬(手机内、外部做工),高体验‬,高‬配置‬,高‬评价‬,最后才是高价格‬。 老铁们‬觉得‬目前‬哪些‬手机‬同时‬具备‬这‬五点‬呢‬?