In traditional Chinese festivals, the Qingming Festival has two major connotations: worshipping ancestors and sweeping tombs, cautiously chasing distant and traveling to Qingqing, and being close to nature, which fully embodies the natural philosophical concept of "the unity of heaven and man". Produced by Henan Radio and Television Station and co-produced by Youku, "The Wind Rises in the Qingming Painting Screen - 2022 Qingming Fantastic Tour" will premiere tonight (April 4) at 18:30 on youku and elephant news clients, and rebroadcast for the first time at 19:30 henan satellite TV, reproducing the Song Dynasty literati Ya jifenghui, depicting spring and Jingming mountains and rivers, and interpreting the unique emotional core of the Qingming Festival.
Based on the "West Garden Collection", we will launch a new experience of "Fantastic Tour"
Qingming, in the long history of the evolution of the present, the collection of Qingming, cold food, Shangwei three festivals of customs and emotions, this is a day of ancestor worship, this is the humanistic connotation of Qingming; at the same time, this is also a festival of green outing, which is the natural connotation of Qingming.
In the "2022 Qingming Wonder Tour" program, these two connotations will be fully reflected, highlighting the positive and optimistic outlook on life of the Chinese. However, the program adopts an unusual new perspective to cut in, choosing the famous Ya gathering in Chinese history - "Xiyuan Yaji" as the creative infrastructure, drawing on the scene description method in the "Xiyuan Yaji", and breaking the boundaries of time and space in the original painting, both the people in the "Yaji" and the things outside the "Yaji", bringing together Su Dongpo, Su Rui, Huang Tingjian, Mi Fu, Qin Guan, Li Qingzhao, Lu You, Xin Zhiyi and other Song Dynasty celebrities, interpreting one situation story after another to connect this wonderful tour.
This kind of tandem has also undergone a new upgrade while continuing the "network drama + network synthesis" form created by last year's "China Festival" wonderful tour series. General director Chen Jia introduced that the program has also carried out some bold practices in the integration and breakthrough of drama + film and television + variety shows, and on the basis of paying tribute to the principle of the trinity of classical drama, it has superimposed on the parallel universe parallel small theater that is also the Qingming season in the time dimension, and built a more open and rich structural design. "With the help of the "Xiyuan Yajitu" own paragraph-by-paragraph and scene description method, we presented the program in the form of 'painting-in-picture' and 'drama-in-play', or playing the piano and listening to music, or singing poems, or feasting and watching dances, or enjoying spring fun, and organically embedded in the spring gathering activities of the literati of the Song Dynasty." Chen Jia said.
Presented with "moving scenery", it returns to the simple emotions of man and nature
"2022 Qingming Wonder Tour" continues the method of real-life shooting + technical special effects, and in the presentation of the picture, it adopts the unique method of "moving to a different scene" in the Oriental Garden of China, organically combines the storyline with the program module, integrates it into the scenery with the characteristics of the typical Qingming season, and returns to the simple emotions of man and nature.
"It is a good spring year, in the visual presentation of the program, we also truly return to nature, with freshness, elegance, literature and art as the overall tone, with the minimalist aesthetics of the Song Dynasty as the main style, refining the ancient elegance of oriental poetry and painting." The main creative team said.
To this end, the "2022 Qingming Fantastic Tour" pays special attention to the choice of color. During the live-action shooting, in addition to basing on the local scenery of Henan, the film crew also went to more places, shooting in Jiangxi, Sichuan and other places. When the audience swims in this wonderful tour, they can see not only the ashes of "rain in the Qingming Season", but also the whiteness of "When the swallows come to the new society", as well as the delicacy of "the peach blossoms on the face of the people", and the Yacui of "willow scattering and wind"...
At the same time, in terms of program arrangement, we also pay attention to the integration of people and scenery. There are mountains around Guo under the white, and there are no guests in Qingming who do not miss home. In the song "Qingming Ke" performed by Li Yugang, the lyrics interpret a nostalgia from the perspective of the "mirror image" of "Zhuangzi Qiwu", which is integrated into the real-life shooting of the landscape and countryside, fully highlighting the poetry and charm of Qingming homesickness, and also extending another dimension meaning of inheriting family style and inheriting civilization. At the end of the whole wonderful tour, an interactive program "Clouds of Smoke into Rain" was also specially set up, which will interact with netizens across the country with deep affection, collect photos and stories with the theme of "That Year today", and extend the memorial of thousands of people and all things through the Qingming Dynasty, and expand the meaning of nostalgia indefinitely.
Peninsula Morning News, 39 degrees video reporter Li Hongbo