Recently, after multiple rounds of expert evaluation and screening by the world's most well-known event communication award EMA, the first VOYAH NIGHT LANTU User Night stood out from many brand activities with excellent user thinking and warm user activities, and finally won the 2022EMA "Best PUBLIC Relations Marketing Silver Award" and "Best Event Production Bronze Award" two awards. As the first brand of a central enterprise to adopt the direct operation model, Lantu Automobile has been user-centered since its birth, providing an online and offline seamless link experience and a digital interactive experience that goes directly to users, creating a user-oriented technology enterprise. The "Lantu User Night" won two authoritative awards in 2022EMA, which is not only a high recognition of Lantu's practice of the user's corporate philosophy by international institutions, but also a full affirmation of the interactive marketing community's co-creation and sharing of innovation with users.
On October 16, 2021, the first VOYAH NIGHT Lantu User Night was held on the Wuhan "Zhiyin" cruise ship. This is a user-centered tailor-made party, and it is also an exclusive "festival" for Lantu users. On the "Zhiyin" that night, the user representative, as the protagonist of the party, took the stage to perform the song, and the atmosphere was warm and turned the audience upside down. On the banks of the two rivers and four banks, Lantu confessed to the users with a light show and sent them the most sincere wishes and thanks. Witnessed by Lantu car owners, fans and media from all over the country, Lantu Automobile officially released Lantu full-scene charging matrix VOYAH POWER, Lantu FREE first OTA plan, user ecology and cultural creation, and global test peer 2.0 plan.
In 2021, lantu brand strategy conference has won the EMA "best public event bronze award". On July 29, 2020, the Lantu brand strategy conference was held in Wuhan, and the "zero anxiety high-end smart electric brand" Lantu was officially born. As the first large-scale offline event restarted after the epidemic in Wuhan, Lantu brand conference used video lasers and smoke to create an atmosphere, presented a beautiful blueprint for the future in front of the public, and used an immersive experience activity empowered by science and technology to create Lantu's high-end electric label, which showed its rich commercial value at the same time, and also realized the social value of pressing the "acceleration button" for Wuhan's urban recovery.
Founded in 1974, CAMPAIGN Magazine has become the world's authoritative vertical media, with multiple publications in Asia Pacific, India, the Middle East, Japan, the United States, the United Kingdom, and China. As the world's most renowned event communication award, EMA aims to give the highest recognition to individuals, brands, agents, event venue management agencies, tourism boards and event suppliers who have performed well in the event marketing industry.
Founded in 2020, Lantu Automobile is the first brand of a central enterprise to adopt a direct operation model, and is also an important layout of Dongfeng's strategic transformation in the next 50 years, undertaking the dual mission of Dongfeng Company's brand upward and exploring a new model of independent brand development. As China's "new strength in car manufacturing", Lantu fully integrates Dongfeng's more than 52 years of car-making technology and superior resources, and builds an innovative business model with users as the center. Based on user needs, Landu released the "Global Test Companion Creation and Sharing Plan" in 2020, allowing users to participate in the whole process of production and manufacturing such as research and development, testing and service of Landu, in order to achieve the continuous evolution of products, Landu held 7 global test companion activities around the first model Landu FREE, attracting more than 2,000 people to actively participate.
The EMA authoritative award once again affirmed Lantu's unremitting efforts to continue to build a user-oriented enterprise. Since its release in 2020, Lantu brand and products have won many domestic and foreign awards such as "2020 China Body Conference Special Medal of Honor", "Annual New Brand of Car Manufacturing", "Most Anticipated High-end Intelligent Electric SUV", "Annual Styling Design Award" issued by the industry, media organizations and independent third parties, while injecting new kinetic energy into China's high-end new energy vehicle market, and constantly practicing the brand mission of "letting cars drive dreams and empower a better life" with practical actions.
In 2022, Landu Automobile will continue to accelerate the product research and development layout, it is reported that the second model "luxury electric flagship MPV" Landu Dreamer will officially open pre-sale on April 7. In the future, Lantu Automotive products will cover multiple market segments such as cars, SUVs, MPVs, etc., continuously expand the product lineup of high-end electric vehicle brands, and continue to lead the high-quality development of the automotive industry with rich products and high-quality services, empowering users with a better life.
For more exciting content, please pay attention to Sina Weibo
@Hamamahama Ryūriloveauto