With the official commercialization of radio and television 5G and the approaching of the scale of section 192, the attention of radio and television, the "fourth largest operator", is also getting higher and higher.
After the three major operators of mobile, telecom and Unicom, another newly emerged communication operator, radio and television is also destined to carry out its own pace of development in the continuous focus of all parties inside and outside the industry.
So, how will the 5G of radio and television "play" in the future? Let's try a chat.
Compared with the three major operators, radio and television is definitely a proper "rookie" in the communication industry. Whether it is in network construction, operation and maintenance, market, channels, funds, talents and other aspects, there will be a big gap with the three major operators.
However, through co-construction and sharing with mobile, the shortcomings of radio and television in network capabilities and signal coverage have been quickly filled.
Now, the speed of construction of 700MHz 5G wireless networks can be described as fast. At the end of last year, 700MHz 5G completed the construction of 200,000 base stations. As long as the remaining 280,000 base stations are built this year, a 700MHz 5G network that can basically cover the whole country will be formed.
In addition, radio and television not only started co-construction and sharing with mobile in 700MHz 5G, but also can share mobile 2G/4G/5G networks for a fee. At the same time, the core network and network nodes of radio and television itself in various places are about to be completed and delivered.
Therefore, in terms of network capabilities and signal coverage, radio and television, the "fourth largest operator", is already a communication operator with the ability to provide mobile communication services to users.
Of course, in addition to moving the network, radio and television itself is also unique. Compared with the three major operators, radio and television not only has the same "mobile phone + broadband + voice" service as them, but also has "traditional" cable TV services and "innovative" 5G broadcasting services. Especially in terms of television business and content, the advantages and resources of radio and television are more obvious.
Perhaps, after the scale of the "192" section is released, personal business may only be a key item for radio and television to expand the number of users and gain a firm foothold in the operator industry. The more important breakthrough of radio and television may be in the application of innovative business.
In the view of the editor, the future development of radio and television will probably focus on the three levels of "giving full play to multimedia advantages", "creating differentiated services" and "expanding family and government and enterprise affairs". The "unique skill" of 5G NR broadcasting and the "golden combination" of 5G + broadband + TV may be the "play" of radio and television.
With the all-round competition and confrontation with the three major operators, it is estimated that the radio and television itself dare not think so. Then, with the help of their own media attributes and content advantages, creating a "different" service is an inevitable choice for radio and television.
It is understood that supporting SIM-free mode 5GNR broadcasting can provide audiovisual content services without traffic to all users.
In this way, when radio and television can use 5GNR broadcasting, through base stations and broadcast tv towers to provide interactive video broadcasting services and integrated information services to various intelligent terminals including mobile phones, computers, tablets, smart TVs and electronic advertising screens.
No need for traffic to watch audio-visual content, which can be "really fragrant" for many individual users. For enterprise users, it is more cost-effective to only advertise than to only broadcast through television before.
Especially when radio and television complete the integration of "national one network", it will have more advantages in content production, production, storage, aggregation and distribution. Combining 5GNR broadcasting and cable TV and broadband communication channels, the advantages of multimedia and the characteristics and advantages of creating differentiated services are incomparable to the three major operators.
It is worth mentioning that radio and television based on the "national network" can also expand the smart home business, as well as remote video, cloud services, cloud games and other services. The radio and television itself also has the attributes of media and industry media platforms, as well as the "plus points" and "advantageous resources" in the development of these businesses and applications that have maintained good cooperation with government enterprises and enterprises in the people's livelihood industry around the world.
With 5G and 5GNR broadcasting, radio and television will also have their own unique advantages in widely covered application scenarios including public services, cultural and sports events, power grids, agriculture, and digital villages. At the very least, it will have more advantages than Telecom and China Unicom.
In this way, radio and television can use the models of "moving belt and solidity" and "moving + consolidating integration" to create their own world in the government and enterprise affairs market.
In the field of government, enterprise and household business, the three major operators are really going to usher in a "heavyweight" competitor.
It is said that the radio and television will probably start the release of the 192nd segment in May. The construction of the 5G core network of radio and television itself in various places is also in the process of being completed and delivered to use.
For mass users, in addition to expecting that the tariffs of radio and television will be more affordable, they also want to expect that radio and television will not provide more high-quality + preferential or even free content in terms of "broadband + cable TV".
Of course, there is also more interest in 5GNR broadcasts that can watch audiovisual content without traffic.
So, look forward to the radio and television 5G faster.