In the face of the huge traffic of Douyin, car companies began to adopt the brand + region + dealer private domain matrix, looking forward to obtaining traffic as much as possible through the content combination of short video + live broadcast.
While accumulating traffic, because the traffic is scattered at different touchpoints (live broadcast, short video, private message), it also causes the problem that the clues cannot be standardized and managed, and the local remote clues cannot be distinguished, or even lost.
Although the traffic of Douyin is large, how to efficiently undertake traffic and reduce traffic loss? Here are three ways to efficiently undertake TikTok traffic.
1. Capital retention tools to precipitate the traffic of douyin throughout Taiwan
The [Advanced Online Reservation] function is an exclusive business tool for Douyin enterprise number merchants to solve the conversion problem of short video and live broadcast of two major public domain scenarios.
The enterprise mounts the business tool in the short video or live broadcast room, the short video side is displayed as the lower left corner of the page function button, the live broadcast room is displayed as the live broadcast small windmill button, and the user can click the button to enter the landing page to retain capital.
The retention clues are distributed according to the place of attribution, and the enterprise understands the user's intention through the electricity union, or directly enters the store, or adds enterprise micro to cultivate the user intention, so as to complete the conversion, and the loss of clues can be effectively reduced in this way.
02. Private message retention to achieve accurate drainage
Private message as another super entrance to douyin traffic, some users with high degree of intent will choose to contact the enterprise side directly, high intention is accompanied by more timely reply needs, enterprises should attach great importance to the traffic of the entrance, and provide timely services.
The specific method is to set up the [Automatic Reply to Retention Based on Keyword] tool or set up the [Private Message Menu Bar Retention] to achieve accurate drainage.
It is worth mentioning that the clues retained by users on the Douyin platform can be unified into the enterprise domain system, and the clues are cleaned according to the ownership of the mobile phone number in the enterprise domain system, and the local clues are screened out and distributed to the corresponding stores, and the off-site clues are returned to the provinces and cities of the clues, which can effectively solve the problem that the user clues cannot be managed uniformly.
03. Drainage link directly to enterprise WeChat
In response to the rules of the self-media platform prohibiting the direct diversion of two-dimensional codes, qiyu has launched the [drainage link] function, and users configure the drainage link to guide the addition of enterprise WeChat in the Douyin ecology (video comment area, private message reply, live broadcast small windmill), which is often used for accurate users with high intentions, shortening the reach path and connecting users directly. The following figure is a case path for our customer to use a drainage link to take traffic:
It should be noted that the Douyin official does not support external links in some scenarios, such as the [Douyin private message automatic reply] function, actively send private messages can be hung external links, automatic replies can not be directly put external links, for this, can be replaced by indirect external links (links do not bring htttp, https, www) to prevent the risk of being blocked.
The above three ways are common ways for Douyin to undertake traffic, covering three types of intended customers of high, medium and low, which can help enterprises understand user behavior and gain insight into user intentions in a timely manner.
In addition, it can also solve the problem of irregular clue volume at the entrance of Douyin for car companies, provide a unified clue interface for the Douyin private domain matrix, and standardize and efficiently manage traffic.
Pay attention to the enterprise domain, the enterprise growth is one step faster. Private message to collect the "2022 Car Enterprise Digital Marketing White Paper".