Lowest price of Binrui: 73,800 maximum price reduction: 0.6 million
The image parameter configures the requested floor price
Understanding the car is divided into 3.59 understanding car measurement space and performance, etc. 120,000 car friends are talking about 48,800 used cars | 260 vehicles
Since the listing of the National VI model, Binrui (picture | configuration | inquiry) is only 1.0T displacement, because it is a three-cylinder engine, many people want to know how it sells now, today I will talk to you about what you need to know to buy this car.
One: How does Binrui sell?
In the third-tier cities, there is only one Geely L network, and Binrui can only sell on the L network, so customers who consider Binrui will come to our store to see.
According to recent data, there are about 10 batches of customers entering the store every day, of which 3 batches are specially visited to see Binrui.
By the deadline, the store had delivered a total of 105 cars this month, 22 binrui, and I personally sold 3 units, each with a commission of 600 yuan.
Two: What is the current situation of the car? Which configuration sells best?
At present, the total inventory of the store is 213 units, of which 30 are Binrui, 22 of these 30 units are 1.0T DCT Binchi version (guide price: 88800), the most color is white, there are 18 units.
According to recent data, 7 out of every 10 Binrui sold are 1.0T DCT Binchi editions, and 60% of car owners choose white.
The most difficult configuration to sell is the top 1.0T DCT Edition (guide price: 110800), because the price comparison is too low.
A few months ago, there were two stock cars in this configuration, and the manager told everyone that these two guys stayed one more day, and all sales were deducted 15 yuan, fortunately, the two gods were sent out in the end of the month.
Three: Who are the people who buy Binrui?
70% of young people between the ages of 20 and 30 are men, mostly college students who have just graduated from work, assembly line workers in factories, or self-employed people who do small businesses.
They are mainly for commuting to and from work, the requirements are good-looking, it is best to have a sense of sports, and the fuel consumption is also low.
A little girl who traded last month, a 21-year-old college graduate, did cashier work. Mother took over to see the car, the little girl felt that the appearance of this car is very good, coupled with the family down payment, as long as they pay back the monthly payment, just Binrui's loan policy pressure is not large, look at the twice directly ordered the car.
Later, I learned that although people are doing cashiers, they are helping their own families to work, and I heard her say that there are several stores, hehe, fortunately, it is my customer.
Four: Which cars will be compared when buying Binrui?
In the training materials of the manufacturer, the joint venture competitors are Weilang, Lingpai, 1.0T Civic, 1.2T Corolla, and the domestic one is Roewe I6, Arrizo GX.
In practice, most customers compare joint venture models, of which Lingpai is the most, accounting for 40%, followed by Langyi and Xuanyi, at least 3 customers in 10 compare these two cars.
The last customer who bought other cars mainly felt:
(1) Worry that domestic brand cars do not maintain their value, and there will be many small problems in the future.
(2) Itself is 1.0T, but it is still a three-cylinder machine.
(3) Compared with Lingpai, Yinglang and Weilang, which are also three-cylinder machines, Binrui space is smaller.
One of the customers who lost this month, working as a programmer in an Internet company, liked Binrui very much and even paid the intention money. But because it was the family who paid for it, and they all told him that the Geely brand was not good, the fuel consumption was not good, and the three-cylinder machine was even worse. Finally, considering the problem of value preservation, he still refunded the deposit to buy a new Xuanyi.
After comparison, customers who still choose Binrui mainly think so:
(1) Compared with the joint venture competitor models, Binrui has a higher configuration.
(2) The high-tech configuration looks relatively fresh.
(3) Although the actual acceleration of 1.0T is average, the speed increase after tuning is very intimidating.
Five: How much does it cost to buy Binrui?
Just after the New Year discount of 7,000 pieces, when cleaning up the national five inventory rose to 10,000, and then the national six models were listed in one breath down to 3,000, until the eleventh it rebounded, and now 10,000 is hovering up and down, which is also a big ups and downs.
Binrui also has a replacement policy, 4,000 blocks for this brand and 3,000 blocks for other brands.
Full budget:
There are two channels for loans, manufacturers of finance and banks, but we generally promote banks, because the interest rate is relatively lower, the loan 80,000 minutes 18 installments only need 300 yuan of interest.
The manufacturer's financial loan of 80,000 minutes and 18 installments will cost 1,700 yuan of interest, and if you want to be interest-free, you can only borrow up to 61,000, but the efficiency is higher, and you can pick up the car on the same day.
Financial Budget:
6: What are the complaints of Binrui customers? How much does maintenance cost?
First of all, as far as my own feelings are concerned, the 1.0T engine is quite noisy when accelerating.
The most complained about by customers is that the tire noise is too large, which may be related to the use of Giti tires.
Individual customers feedback that the gearbox is leaking oil, generally there is a problem with the sealing ring, which needs to be replaced after the sale.
To tell the truth, the fuel consumption of Binrui and the publicity compared to the gap is touching, said to be a small horse-drawn car is really not exaggerated, if the manufacturer can increase the 4-cylinder version of the model will be better to sell, rather than the customer mentioned the three cylinders we feel weak.
Small maintenance costs 350 yuan at a time, and the project includes oil machine filter man-hours. The recommended maintenance interval is half a year or 7000 km. The warranty period of the whole vehicle is 4 years or 100,000 kilometers.
Seven: What are the places that only sales know?
Civil servants, public institution employees have 2000 to 3000 yuan of large customer subsidies, if you are ready to go to the company, as long as the registered capital reaches 1 million, providing a business license can also be enjoyed, Geely's large customer policy is actually most models have, but will not take the initiative to publicize.
Binrui advertises that the main parts are guaranteed for 8 years and 300,000 kilometers, but it does not include the entire engine, which is best known before buying a car.