【Xingcha Network Information】Spring tea season is coming vigorously! "Spring warm tea is fragrant, tea farmers are busy picking tea..." It can be said that it is a very vivid description of the busy scene of the spring tea season, and there is no doubt that "spring tea" is a hot spot in the tea industry at present.
With the help of the important node of "spring tea listing", major tea companies have competed for the next game, and in the past month, major new products have emerged in an endless stream, and the "marketing battle" is in full swing. It is reported that Zhenghao Tea 2022 [Qianshan Yun (raw tea)], [Qianshan Flavor (Cooked Tea)] (hereinafter referred to as Qianshan Yun, Qianshan Flavor) is about to be grandly listed, as another heavy masterpiece of Zhenghao Tea Zhengwei series and Haoyun series, this "inside and outside cultivation" of a lifetime of maturity, but unique, next, we will interpret it together.
Creative and wonderful, the appearance is eye-catching
As we all know, appearance is justice, an excellent product, first of all, from the visual can capture people's hearts. Obviously, Zhenghao Tea's "Thousand Mountain Rhymes" and "Thousand Mountain Flavors" have been done, and the first impression of Xingchajun getting these two teas is "too beautiful"!
The design concept of "Thousand Mountains Rhyme" and "Thousand Mountain Flavors" is very creative, and it uses part of "Thousand Miles of Rivers and Mountains" as the layout design elements. 18-year-old Wang Ximeng painted the "Thousand Mile River and Mountain Map" of "a thousand years of sigh, create a dynasty", presumably everyone is not unfamiliar, the Spring Festival Gala of the Year of the Tiger, the dance poetry drama "Only This Green" has entered everyone's vision, the dancers with brilliant bodies, showing thousands of miles of rivers and mountains, the Chinese classical legend is told, so that this "Thousand Miles of Rivers and Mountains" work, in everyone's heart left a deep imprint.
Zhenghao Tea cleverly uses this point, the two products in a stroke of landscape sketch, so that consumers feel the great rivers and mountains of the motherland, in the eyes and heart to be nourished at the same time, but also can cause a strong emotional resonance. In this way, it not only gives them the soul of design, but also enhances the connotation of the product, it can be said that a product with a memory point, marketing has been half successful.
Excellent quality "talent" double complete
Good looks can be fascinating, and excellent quality can touch people's hearts. The reason that really impresses consumers and makes them willing to continue to pay is quality.
According to the relevant person in charge of Zhenghao Tea, [Qianshan Yun] and [Qianshan Flavor] have selected the large tree tea of Yunnan high-altitude tea area as raw materials, bringing together the fine tea baskets of the mountains, and the original ecological natural environment has laid the cornerstone for the ultimate coordination and rich charm of tea.
In terms of technology, [Qianshan Yun] carefully selected high-quality new materials and old materials ingenuity, this process is a good way to enhance the fullness, thickness and richness of the taste; and [Qianshan Flavor] adopts the innovative off-the-ground fermentation process of Zhenghao Tea, with food grade 304 stainless steel auxiliary height, while ensuring cleanliness, hygiene and safety, but also effectively improving the taste quality.
Strict control and technical escort
People in the Pu'er tea circle know that the most technical difficulty in the Pu'er tea process is "blending" and "fermentation", and the real competition of tea making strength lies in these two points, and the foundation of blending technology and fermentation technology can better show the strength and level of tea making of a tea maker and an enterprise.
Mr. Pan Jian, the head of Zhenghao Tea, has been well versed in this principle for more than 20 years, rooted in Yunnan, refining his skills, most of the time is not in the mountains of Yunnan, or in the production workshop, tea review room, it is such a craftsman's feelings and persistence, in order to guard the lifeline of Zhenghao tea product quality.
The factory equipment of Zhenghao Tea is also the best configuration in the Pu'er tea industry, and [Qianshan Yun] and [Qianshan Flavor] are pressed and produced by the modern production workshop of food grade and thousand tons. It can be seen that these two teas from raw material picking to process control, and then to finished product refining, all strictly control the quality of the product, in order to be so excellent.
Taste good, full of surprises
Everything is ready, only the east wind is owed. Through the washing of the eyes and ears, I have been full of expectations for the two products, and will I be full of surprises when I finally come to the door?
Open [Qianshan Rhyme], dry tea cake type Zhou Zheng, dark green oily, tight knots; after brewing, tea soup is golden and translucent, rich in luster, smells rich in floral fragrance, honey rhyme is fragrant, after the entrance, tea soup is thick and oily, rich and full, delicate and soft, hanging cup with honey fragrance, rich layers; refreshing and sweet after drinking, long aftertaste; blending skills can be seen.
【Thousand Mountain Flavor】 When opened, what comes into sight is the reddish brown oily dry tea, the golden millimeter is prominent, the tea cake is round and round, rich in luster; after brewing, the tea soup has a faint wood fragrance, followed by a rich sticky fragrance; the tea soup is warm and smooth, sweet and soft, delicate and soft, harmonious and rich, "pure, sweet, smooth, thick, positive" Five rhymes are good; ten bubbles in a row, the taste is still sweet, and after drinking, it is endless.
After layer by layer analysis, the majority of tea friends have a lot of understanding of Zhenghao Tea [Qianshan Rhyme] and [Qianshan Flavor], do you have a full sense of expectation for these two products?
Here, there is also a surprise to give you a "spoiler": starting from April 1, 2022 Zhenghao Tea "100 Cities and 100 Stores • Hao Tea China Tour" activity has kicked off, the first batch of tasting teas is [Qianshan Yun], [Qianshan Flavor], everyone has the opportunity to see the aroma, a taste of tea rhyme, and these two teas are limited to sale, the number is not much, the opportunity should not be missed!
"100 Cities and 100 Stores, Hao Tea China Tour"
The 2022 "100 Cities and 100 Stores • Hao Tea China Tour" activity is initiated by Zhenghao Tea and participated in by joint brand distributors, physical shop owners or tea lovers, which is committed to promoting tea culture, spreading tea health, and achieving a win-win situation for brands, partners and consumers!
The first phase of the "100 Cities and 100 Stores • Hao Tea China Tour" activity recruitment has begun, if you want to know the detailed rules, you can go to the "Zhenghao Tea" official number to learn.
It is true that from the perspective of the recent synthesis of various information, the hard battle of the "spring tea consumption season" of Zhenghao Tea has begun, and then, the two sharp blades of [Qianshan Yun] and [Qianshan Flavor] will be in the spring tea market, how to win this "beautiful battle"? We will continue to monitor the report.