Recently, Tyson launched an ear-shaped candy, which is obviously promoted with the help of the famous "ear-biting incident" in the history of sports that year.
On June 29, 1997, Tyson and Hollyfield held a second-time battle in Las Vegas, in which Tyson, who had just been released from prison, was in poor shape, coupled with Hollyfield's "dirty tricks", Tyson was TKO by HollyField.
Hollyfield's old technique in the second game once again used close-quarters tactics, and he used the move of hugging and head to contain Tyson, which made Tyson very uncomfortable, resulting in him not having room to throw heavy punches, and the very passive Tyson was even knocked out of the eyebrow bow.
Finally, Tyson couldn't bear to bite Hollyfield's ear when Hollyfield hit himself again with his head, Hollyfield was bitten and jumped up, the game was terminated with Tyson biting foul, and finally Tyson was not only sentenced to lose the game, but also the boxing license was revoked, and was also fined $3 million, which became the most famous "ear-biting incident" in the history of sports.
Tyson, who now grows hemp in California, has a decent income financially, and his cannabis company has now launched a candy related to that year's "ear-biting incident", directly named "Mike's Bite". The candy is a reddish-brown fudge that is identical to the right ear where Hollyfield was bitten off by Tyson.
In fact, Tyson and Holyfield's relationship has improved so much in recent years that in 2013 the two acted together in a TV commercial against the backdrop of the "Ear-Biting Incident."
The ad plot is that Tyson knocks on The Hollyfield's door, hands him a box, and says, "I'm sorry, Hollyfield, this is your ear."
Hollyfield picked it up and said, "My ears..." Tyson said, "I've always kept it in formalin." Then the two hugged each other tightly.
……
It's a bit of dog blood, but it's still very touching for the old boxing fans who have experienced that.
Now Tyson has launched the "Mike's Bite" candy is inevitably suspected of fried cold rice, but it can turn a violation into a classic marketing case, and may be the only one in the history of sports.