From a year to a year, to 4 years without changing, the golden age of mobile phones has passed, and now young people are popular for "exquisite and shrewd" consumption concepts.
In the past, young people, under the seduction of consumerism, in order to catch up with the trend, do not lose face in the group, beat the swollen face and fill the fat man also have to change into the latest mobile phone, basically once a year, poisoned three times a year.
And the frequency of young people changing mobile phones is getting lower and lower, the data statistics are an average of 29 months to change once, and even after 00 said that they have not changed mobile phones for 4 years. The reason for this is ostensibly that the development of the mobile phone industry has been stuck in the neck, and there is no revolutionary new product launch. For example, many people complain that although there are new machines released every year, they only change the screen, increase color and enhance pixels, and lack of highlights that people must change. The folding screen was once placed high hopes, but unfortunately the technology is not perfect, the price is high, there are many complaints, and there are few users.
The real reason behind this is the quiet rise of the "refined and shrewd" concept of consumption.
Refinement is the pursuit of high-quality life by young people, which is the embodiment of self-pleasing consumption; shrewdness is the embodiment of young people's meticulous calculation of money and rational consumption.
We can see that young people have long developed the habit of using coupons, whether it is online shopping or offline consumption, they will receive coupons before consumption. This point is actually the result of the merchant's internal volume, in order to compete for users, all walks of life over-issue various types of coupons, full discount coupons, discount coupons, coupon coupons, etc., so that consumers do not consume without coupons.
The coupon is not to spend more than a penny, to see the evaluation to avoid pitfalls, is not to waste a penny. Nowadays, all kinds of product evaluation content is popular, compared with only listening to the advertising slogan of the business before, today's young people are more willing to believe in the evaluation and recommendation of their peers before purchasing, avoid stepping on the pit, and avoid the double blow of money and psychology.
Among young consumers, there is also a flat wind. Whether it is cosmetics, clothes or shoes, young people are more willing to choose affordable domestic goods, spend less money, and enjoy similar quality. It can be seen that this year's young people can see clearly that the previous brand represented quality, but now in the era of mutual supply chain, international big names are indispensable to domestic suppliers, and even domestic factories oem. China is known as the world's factory, the quality of the products with the certificate of conformity will not be bad to where to go, and then spend high prices to buy big brands, but pay the IQ tax in vain.
In addition to fancy operations on interception, in open source, this young people can also be described as sparing no effort. Side hustle has just become a hot word, and now it is still water, and the slash youth is concentrating on making money. The Internet is their main battlefield and testing ground, doing beauty, food, digital, handicraft bloggers, while doing what they love, while making money.
Nowadays, the epidemic is repeated, the Internet, real estate, education, etc. are facing the cold winter of the industry, and everyone's wallet is getting thinner and thinner, especially for young people who have no savings, they lack the ability to resist risks. The "exquisite and shrewd" concept of consumption is a more transparent and happy attitude, which deserves more people to have.