According to the Otas news agency reported on March 30, the young man earned $20 million a month, which is not fake news, but the real revenue performance of a Chinese game manufacturer in the Middle East market. In the Chinese market, the volume is very serious, and many game manufacturers who cannot open the market have gone to sea, but they are very popular in the Gulf countries. Looking at the download list, you can find that most of the top 20 games are products of Chinese game manufacturers, which is really difficult to imagine.
Sultan's Revenge is a game running in the Middle East, with monthly revenue of $20 million, but the developer of this game is only a small Chinese company, they are also promoting the domestic basically eliminated browser game, after a simple skin change, in the Middle East market fire, ranking first in the download list for many years. In fact, this is not an isolated case, looking at the game download rankings in the Middle East, you can see that more than half of the top 20 are products of Chinese companies. Many companies' game products are not competitive in the domestic market, because the internal volume of this market is too serious, and they have to face the encirclement and suppression of large manufacturers, but in the Middle East market, it is a hot land, and they can easily obtain market recognition and earn a lot of profits.
Many of the games promoted by Chinese companies are domestic products many years ago, but they can be successful after simply changing the skin and going to sea again. It has a lot to do with excellent localization. Arabic itself is not spoken by many people in the world, and there are even fewer games that promote Arabic, and the game products of Chinese companies have been localized and customized in order to better meet the Middle East market and cultural environment. The text and language in the game are both in Arabic, making it more acceptable for participants. The game content takes full account of the cultural habits of the region and respects their beliefs. In addition, the Middle East is known as the powder keg, there are often wars, there are wars between countries, there are also tribal disputes, game manufacturers in the promotion of the game, will also set some plots according to this situation. Through these ultimate services, Chinese companies' game products are highly recognized in the Middle East. Many countries in the Middle East are big exporters, the people have money, and they are willing to spend money on games, which naturally makes game manufacturers earn a lot of money.
Of course, such easy money days are gradually passing, because some of the big domestic manufacturers have also begun to enter the Middle East market, their games are more sophisticated, and the promotion is greater. For many manufacturers who rely on changing game skins, if they want to maintain their market position, they cannot go the old way now. Innovative products must be produced to be more competitive. For some time before, game companies were seriously involved in the country, and the skin-changing game died quickly, and these companies should be able to learn from it, launch better products in the Middle East, and give themselves a foothold.
Many enterprises that may not have particularly strong competitiveness in China can succeed in entering the international market, and it is obvious that after the experience of the domestic market, these enterprises can better adapt in other markets. It is not surprising that Chinese gaming companies can succeed in the Middle East market, because Chinese companies do have a good service. However, the game industry is a highly competitive industry, and if you want to develop well, you also need continuous updates and progress.