The meaning of life is to tossing, and life is an experience.
Whether it's how much money you make, or whether you're in debt.
From the age of 30 to 49, Luo Yonghao, who tossed and turned all the time, almost stepped on all the outlets and almost destroyed all the projects, and then someone gave him a nickname - the industry lamp.
In the face of all the ridicule and ridicule, Luo Yonghao did not stand on the opposite side and choose to die as before. In the live broadcast room, sometimes when bowing, he is slightly bald, only the bitterness of middle age and the helpless insistence on life.
When he left New Oriental, someone once advised Luo Yonghao to focus on the content track.
From today's point of view, if he can always cultivate in the content field, perhaps he can surpass Luo Zhenyu and make a ten-billion-level company in the field of knowledge payment. But at the age of 30, he resolutely chose to do what he wanted to do, which was better than most young people.
Life gives individuals a tempering, always hierarchical. Some people always carry an aura and can easily get the results they want, while some people experience 9981 difficulties, but the results are always failures.
In the days of founding Niubo.com, in order to reflect the difference with competitors, Niubo.com opened a blog mainly by using self-recommendation to submit it to the administrator, and it could only be opened after passing the review.
Luo Yonghao summed up an experience with his own failures, that is, who can solve the pain points of users in the Internet era, and in the most convenient way, who can succeed. In April 2008, the daily PV of Niubo Network exceeded one million for the first time, but it was not long before Niubo Network's server was shut down, and his first entrepreneurial project failed.
As a serial entrepreneur, projects can fail, but the mindset can't collapse.
Perhaps he had a premonition of the end of NiuBo.com, so two months after Niubo.com was closed, he founded "Lao Luo and His Friends Education Technology (Beijing) Co., Ltd.", I don't know if the name was given at that time because of the help of friends, or whether multiple friends have multiple roads.
In the face of the corresponding industry and the corresponding cause, Luo Yonghao soon became popular again. Not only that, he also started the "Mein Kampf" college keynote tour, which crushed most of his peers at the time, and then published his autobiography "Mein Kampf". Maybe it was because the dream was too ambitious, or maybe it needed enough start-up capital, until 2012, when he founded Hammer Technology, which he never forgot and was 670 million yuan in debt.
Stepping on the midriff requires not only courage, but also luck. The latter often plays a decisive factor, it is clear that Luo Yonghao entered the mobile phone industry at a significantly late time, and it was two years later that the company launched its first mobile phone, the Smartisan T1. Compared with Xiaomi, Hammer Technology has neither a strong supply chain integration ability nor sufficient cash reserves, but only Luo Yonghao's fans and his enthusiasm.
Although, he always said to dry the apple. Despite this, he was always getting farther and farther away from his goal.
In 2018, at a mobile phone conference without a mobile phone, the revenue from tickets proved the power of Luo Yonghao's eloquence, but the side completely negated his efforts in the mobile phone industry.
Although the process is very hard and diligent, the results are always not satisfactory.
At the beginning of 2019, Luo Yonghao left the Nut mobile phone team, and the team as a whole was incorporated into ByteDance. In November, Luo Yonghao posted a "Confession of a "Lao Lai" CEO" and embarked on the road to debt repayment.
The road to debt repayment is bitter but not long, after the announcement of live streaming, tens of millions of turnover proves the value of this middle-aged man, although sometimes bending down can see the increasingly rare hair volume above his head, but for a debt payer, making money is the best answer.
In the years of live broadcasting, Luo Yonghao is not static, but has tried many times, including getting involved in the e-cigarette industry. In November 2020, Luo Yonghao almost sold Yewang Technology to shangwei shares of listed company, and the bid of shangwei shares at that time was 589 million yuan to acquire 40.27% of the equity.
Luo Yonghao once said: "If it were not for the debt owed to others, I would never have made money as the first consideration in starting a business." ”
Now it seems that he is not bragging.
In the days when he moved his headquarters to Hangzhou, because of the high consumption limits due to debt, he may not be able to take a plane from time to time, and he also takes a high-speed train. So he once joked about buying a motorhome to travel around the world, which would avoid a lot of things.
After more than two years of hard work, Luo Yonghao is about to draw an end to the road of debt repayment, and will also completely take off the hat of "Lao Lai". Therefore, he can't wait to choose to "break up" with a friend, as for the future, he may be making a friend to "sign an artist", and the "signing fee" is about 100 million yuan.
An insider revealed: "The fee received by Lao Luo includes the commercial advertisements and commissions he received next from a friend, which will be used to pay off the remaining debts for him." Luo Yonghao himself also gave his live broadcast account to a friend company, and the account will be renamed later.
As for the future place, Luo Yonghao said in reply to netizens on January 20 that the next stop is the meta-universe, and also emphasized that it is not the "broken meta-universe" that Xiao Za said.
However, his luck is really bad, and in less than half a month after he finished speaking, the world's largest meta-universe giant Meta has plummeted by 26% overnight, and the industry has temporarily fallen into a "trough". But no matter what, Luo Yonghao's courage is worthy of admiration, and he hopes that in the next entrepreneurial years, he can take off the hat of "Dark Lamp".