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On March 18, Maserati officially announced the "Folgore Electrification Strategy"
On March 18, Maserati officially announced the "Folgore Electrification Strategy" and its pure electric model listing plan, and made an official interpretation of the Trident brand's operating results in 2021.
At the "MMXX: Moments without Borders" brand ceremony in September 2020, Maserati announced the beginning of a new era of branding for the global automotive industry. In response to the wave of electrification, Folgore's electrification strategy was deployed, and the technical highlights of its 100% pure electric solutions became the focus.
As the only ultra-luxury brand within the Stellantis Group, Maserati's global market share increased to 2.4% in 2021, with North America and China accounting for 2.9% and 2.7% respectively; total sales increased significantly, with a total of 24,269 units delivered to global owners, a significant increase of 41% year-on-year; adjusted operating margin* of 5.1%, net revenue of €2,021 million.
Boosted by performance, Maserati plans to grow into a full-range ultra-luxury car brand with a full range of electric products, including the MC20 supercar, the new Quattroporte sports sedan and the new Levante SUV in 2025.
The new GranTurismo, Maserati's first 100% electric version, is produced at mirafiori plant in Italy and is scheduled to be launched in 2023. In addition, maserati's new Gregale SUV, which will be released in the coming days, will also be launched in an electric version next year. By 2030, Maserati's models will be fully electrified.
On March 1, Stellantis Group unveiled its "Dare Forward 2030" strategic plan, of which Maserati's electrification strategy is an important part.