Recently, the competition in the mobile phone market has become more and more fierce, and the inner volume between major mobile phone manufacturers has gradually become obvious, whether it has created a folding screen and whether it has impacted the high-end, has become the industry's standard for measuring a global mobile phone manufacturer. In such a big environment, the low-key #vivo# has gradually been questioned, and people have given vivo the judgment that the market response is "slow", the product is "slow" and the strategy is "too conservative". So the question is, is vivo really like this?
Insisting on innovation is the key
It is not so much that vivo is low-key, but rather that it is a long-distance runner with an abundance. As a long-established mobile phone brand, vivo has experienced the change from telephone to smart phone, and also experienced the iteration of 2G to 5G, during this time, Anfen vivo has been constantly bursting with energy, and successfully reached the top of China's mobile phone market last year. Nowadays, mobile phone manufacturers continue to set off technical involutions, and vivo still adheres to scientific and technological innovation, adheres to its own consistent strategy, it is brewing a big move, and this year will also be an indispensable and important force to change the global mobile phone market vane.
(Source Network)
In 2011, Vivo launched its first mobile phone, and in that period of fierce competition, Vivo's first model had not yet made a splash. In 2012, Vivo officially launched the world's thinnest mobile phone vivo X1, which also integrated Hi-Fi-level professional chips, successfully attracted the attention of consumers, and showed everyone the outstanding performance of vivo in this field. In 2016, vivo X7 was released in Beijing, a model that shows many advantages in taking photos, bringing consumers an excellent selfie experience. Subsequently, vivo gradually revealed its sharp edge, launched the first full screen, the first screen fingerprint and the first micro-PTZ image stabilization, etc., taking the user experience as the support point of technological innovation. It is precisely because vivo focuses on innovation that it can quickly catch up and rank first in the Chinese market with a market share of 22% in 2021, creating a good performance.
It is not a "slow step", but a thick accumulation of hair
Vivo has a strong strength in the research and development of high-end products, and has also launched many high-quality high-end models. Whether it is the vivo X60 series or the vivo X70 series equipped with vivo's self-developed image chip V1, these two models have achieved quite good results in major e-commerce platforms. At the same time, the launch of the vivo X70 series has also successfully pushed vivo to the top three high-end mobile phone market share of more than 4,000+ in the third quarter of 2021. At present, many mobile phone manufacturers have successively launched folding screen mobile phones to stabilize the position in the high-end market, throughout the mobile phone market emerging folding screen mobile phones, although the number is large, but the experience given to users is indeed uneven, but also facing the phenomenon of shortage, it is clear that this period of time is not the best time for mobile phone manufacturers to launch folding screen mobile phones.
Some time ago, there were media reports that vivo is about to launch the first folding screen mobile phone news, in the past, many media alluded to vivo to launch the folding screen mobile phone time is too late, but combined with the current market situation, vivo launched the folding screen mobile phone timing is just right. According to the news of media exposure, the folding screen mobile phone named vivo X Fold will be released in April, which adds multiple multiple aerospace materials to the core hinge components, which will have a longer folding life and a good folding experience. In addition, the machine will also be the industry's first folding screen mobile phone using ultrasonic screen fingerprint solutions, which shows that vivo X Fold seems to be stacked fiercely.
Vivo's strategy is unique and the future can be expected
With the advent of the 5G era, many mobile phone manufacturers have begun to make a great leap forward and broaden their product lines, but this is contrary to the spirit of craftsmanship, and most mobile phone manufacturers have finally failed. In this environment, it is very important for mobile phone manufacturers to adhere to the spirit of craftsmanship, and creating products that are "made in China" is the basis for victory. As a world-renowned mobile phone brand, vivo continues to work the four long tracks of imaging, design, system and performance, adheres to innovation, and forms a technical planning team, product planning team and technical pre-research team, so that each generation of products has enough certainty and shows a distinctive competitive advantage.
In general, just relying on a few concepts and a few products to make a decision-making lag judgment on vivo, which is not reasonable enough, rather than saying that vivo is "slow", "sluggish", "conservative", it is better to say that it accumulates thick and thin, waiting for a blockbuster! Vivo, which has a unique strategy, is bound to reap better results in the future mobile phone market, so let's wait and see.