To say the hottest word right now, "Metaverse" must have a name! Whether it is the Spring Festival Gala or the just-concluded two sessions, the "meta-universe" now appears frequently in various proposal topics, and various industries in various places are also actively laying out and building a meta-universe world.
As a leading enterprise in mass publishing, CITIC Publishing must of course also actively enter the game. So, when the metaverse meets the publishing industry, what exciting things are about to happen?
Needless to say, in the age of the metaverse, the definition of reading will be changed.
A book is no longer just a book in hand, cultural content will be through the technical means to jump out of the limitations of space and time, with a variety of exciting ways to interact with the reader, our "reading" experience will have a huge change:
Perhaps using a virtual avatar to talk to the author over the air;
Perhaps it is a person who reads together through the real-time link of this book;
Maybe it's a digital collection in a collection of books;
Maybe it's the curator of his own virtual space...
In such a vision, we can transcend the limitations of time and space and touch the cultural content closer (think about it)
Ashin boldly predicts that the future of fusion publishing will be realized in the era of the meta-universe, and the published content will appear in a new form and change the way we live!
In the wave of the metaverse, what is CITIC Publishing going to do?
Then everyone must be curious, in the metaverse world, what are the layouts and plans of CITIC Publishing?
The following A Xin will come with you one by one, these exciting plans, in fact, are closely related to everyone.
1. We will "update" the definition of reading:
Reading rejuvenation: While deeply cultivating high-quality content, our reading content will appear in front of a wider audience in a more acceptable way.
Reading will not be limited to the output of words, but through play, through learning, through looking, making knowledge more acceptable.
2. We publish the concept of "change":
New Copyright Activation: CITIC Publishing will use existing copyright resources to distribute a full range of digital cultural products, including of course all kinds of digital reading products that are currently available, and the category will also add digital collections to further build the emergence of cultural metaversities in a more visual way.
3. We will "accelerate" the evolution of technology:
Publishing XR: Using AR, VR and other technologies, cultural content will be more "jumping on the paper", more interaction with readers, virtual "culture" into daily life and reality, and truly participate in the reader's life.
4. We will "drive" the update of the cultural scene:
Technology of consumption scenarios: CITIC Publishing firmly believes that culture is the driving force of human evolution, and with the addition of technology, it can achieve the construction of new consumption scenarios offline and online.
The CITIC Publishing Virtual Spokesperson Contest is here
So here we go! CITIC Publishing is an important step into the metaverse - incubating a new generation of cultural spokespersons.
We will solicit from the public, on behalf of CITIC Publishing Virtual Spokesperson (a cultural idol for the digital age), TA will endorse CITIC Publishing as an output port for brand cultural content, and truly meet readers online and offline as an idol!
Metacostem Avatar IP Design Challenge
From now on, the competition will collect original IP works for the whole network, integrate the imagination and creativity of professional colleges, institutions and the public, create a virtual character image of CITIC Publishing with faith culture and knowledge, and witness the birth of CITIC Publishing brand IP with the public through the support of the technical team.
Fixture time
Call for Entries: March 18-May 20, 2022
Finalists announced: June 1, 2022
Online voting: June 1 - June 15, 2022
Announcement of results: June 25, 2022
About the settings of "TA"
Personality Occupations: Publishing Culture Ambassador, Digital Official Spokesperson, Independent Product Manager, Brand Recommendation Officer, Cultural Curator, Brand Industry Spokesperson and Publisher.
Mission: The infinite possibilities of disseminating knowledge and culture.
In fact, it appears in: B station, Weibo, WeChat, Douyin, Xiaohongshu major new media platforms and offline activities.
Personality: To be revealed.
Character Story: To be revealed.
Background: To be revealed.
About "You" and "Your Work"
You are: a creator or creative team who is at least 16 years old.
Nationality: Unlimited.
Your mission: to create a digital icon for the publishing industry where publishing and technology converge.
You will get:
1. Shortlisted contestants will receive an official certification certificate issued by the organizer and have the opportunity to be invited to participate in the relevant seminar activities held by the organizer;
2. Entrants and their works will be given the opportunity to promote them through the official channels of the organizer during the competition;
3. Excellent award-winning works will likely participate in the subsequent development of meta-universe-related products;
4. Obtain generous prize money, collect works published as albums through CITIC Publishing, and participate in the offline meta-universe exhibition, and the image of the works is incubated as the main IP of CITIC Publishing.