To say that the automotive industry is the keyword of the year, "missing core" must stand in the top 1. And this crisis seems to be going to continue for some time in 2022. But the total car company can withstand the pressure and ride the waves. Looking back at 2021, GAC Trumpchi closely followed the changes in market trends, adhered to high-quality development, multi-level sales growth, the average price of brand bicycles was nearly 150,000 yuan, leading independent brands, and surpassing many joint venture brands, gradually moving closer to mainstream joint ventures, and truly achieving "volume and price rise"!
Among them, as the first brand new model after the brand renewal, and also the first sports intelligent car of GAC Trumpchi GPMA architecture, Shadow Leopard naturally comes with its own "explosive factor", and the cumulative order has exceeded 70,000 so far, with continuous monthly sales of more than 10,000, and the terminal exceeded 10,000 in December. Moreover, the trend of young owners of Shadow Leopard is obvious, with as many as 86% of Shadow Leopard users younger than 35 years old and 24% less than 22 years old. There is no doubt that Shadow Leopard, which shoulders the mission of brand renewal and rejuvenation, has effectively launched the "first shot" of the revitalization campaign of Trumpchi Car.
Caring car, understand the needs of young people
At the level of young products, in 2021, GAC Trumpchi has created a number of young high-tech, high-value, high-value and high-value new cars such as GS4 PLUS and Shadow Leopard, focusing on allowing more young consumers to feel the youthfulness of GAC Trumpchi brands and products. In particular, Shadow Leopard, a sports car specially designed by GAC Trumpchi for the young people of the Z generation, has become the "Dream Car" of many young consumers with the shape of the fighter at first sight, the ultimate driving control that is enjoyed at first sight, and the interior space that is enjoyed by the superior level.
In order to bring young people their first sports car, Shadow Leopard has paid attention to the needs of young consumers from the beginning of research and development. From design to performance to pricing, listen to their needs and finalize the product plan. From the shape and motivation, we can see the efforts made by shadow leopards to cater to the preferences of young people.
Slippery roof + lightweight design, as low as 0.26 cd of the drag coefficient, shadow leopard can be described as both inside and outside the movement; fighter theme design, the original factory comes with "modified parts", the front face of the fighter, bilateral four exhaust and other designs to further create a sports atmosphere, to create a personalized label. In terms of power, GAC Trumpchi Shadow Leopard, which starts at less than 100,000 yuan, is equipped with a new Julang Power 3rd generation 1.5T GDI engine that won the "Heart of China" 2021 top ten engines, with fuel consumption as low as 5.7L per 100 kilometers, shift time as low as 0.2 seconds, and 6.95 seconds acceleration from 100 kilometers. It can be seen from this that Compared with Trumpchi and the automobile brands that have been around for hundreds of years and decades, GAC Trumpchi is quite young. Young people have less baggage, and young people have momentum. When the wind is smooth, dare to break the comfortable state, dare to take risks, and open up new areas; in times of adversity, adhere to strategic determination, dare to insist on going their own way, and launch and build a good car that understands young people better.
Out of the circle of marketing, deep into the lives of young people
In 2021, in the direction of rejuvenation and innovative marketing, Trumpchi launched a new model represented by Shadow Leopard and GS4 PLUS. How to get the love of young consumers as a hot topic in the automotive industry is bringing the development of Chinese car companies into a new stage, while product technology upgrades, GAC Trumpchi's brand marketing work is also constantly upgrading with the industry trend. Looking back at the introduction of Li Yong, deputy general manager of GAC Passenger Vehicle Co., Ltd. and general manager of GAC Trumpchi Automobile Sales Co., Ltd., there are four main points in the marketing changes of GAC Trumpchi: First, the optimization of the organization, the establishment of a model director, from product planning to design, to the entire marketing strategy, to public relations, publicity and execution, a line is opened to solve the various pain points of the enterprise in the marketing process.
Last year, at the level of youthful marketing, GAC Trumpchi continued to narrow the distance with young consumers through innovative marketing that is newer and more fun. Whether it is the cross-border "fighter" between GAC Trumpchi and AVIC, the "China Speed" strong combination between Shadow Leopard and Asian flying man Su Bingtian, the cross-dimensional listing of Shadow Leopard China Joy, or the co-creation IP of Shadow Leopard "Light Friends Group" and GS4 PLUS "Wisdom Experience Officer" created by GAC Trumpchi and users and fans, GAC Trumpchi continues to circle young consumers with more innovative marketing methods.
Nowadays, independent and free young people with distinct personalities no longer advocate brands, but pay more attention to their own hearts, meet their own needs, and match their own personality in order to impress young people. Playing with the younger generation and understanding their inner world has become a compulsory course for today's car companies. Only by learning this lesson can we be invincible in the future market.
Hybridization + intelligence, leading the brand upwards
Today, China's auto market is fiercely militant. Trumpchi chose to continue to promote the strategy of rejuvenation while focusing on the layout of the hybrid market and intelligence. And put forward the development goal: in 2025, the whole series of models hybridization, 2030 hybrid sales accounted for more than 60%, challenging to achieve carbon neutrality in 2045. Trumpchi Hybrid adopts a "walk on two legs" strategy. That is, while accelerating the research and development and utilization of autonomous hybrid technology, with the help of toyota, a veteran player with a longer history of developing hybrid technology, the layout of the hybrid market is completed faster.
Gac Trumpchi, which stands at the outlet of automotive intelligence, takes technology as the starting point, focuses on intelligent technology, and through independent research and development and open cooperation, relies on the ADiGO 4.0 intelligent driving interconnection ecosystem, and has achieved leading advantages in the fields of intelligent cockpit, intelligent driving and AR intelligence. In April 2021, GAC Trumpchi launched the super sense interactive intelligent cockpit. The cockpit can be interconnected through AI, AR, big data and 5G to achieve human-computer interaction functions, such as face recognition login, gesture control, fatigue reminder, support for continuous OTA upgrades, etc., and has been successively installed on many models such as Trumpchi GS4 PLUS, Shadow Leopard, and the new second-generation GS8, bringing consumers a more intelligent car experience.
With the accumulation of hybrid technology, GAC Trumpchi released a new generation of power technology "Julang Power", which contains two major areas, three kinds of support, and six complete structures, one of which is the hybrid technology. Not only that, GAC Trumpchi is also the only car company in China with two sets of industry-leading hybrid systems, one is composed of GAC 2.0ATK engine and GAC GMC2.0 hybrid system, the highest thermal efficiency of the engine is 42.1%, and the thermal efficiency utilization rate is as high as 95.5%; the other is composed of the third generation 2.0TM engine of GAC and the fourth generation of Toyota THS hybrid system, and the new second-generation GS8 has taken the lead in equipping this system. Based on these two sets of hybrid technologies, GAC Trumpchi will accelerate the launch of other hybrid models in the future, including hydrogen power products.
According to the latest official information, in 2022, GAC Trumpchi will launch a variety of hybrid models, including EMKOO mass production vehicles, through the hybrid upgrade of the product matrix, to bring consumers a cleaner and environmentally friendly, lower fuel consumption travel experience, and achieve the sustainable development of the brand.
Write at the end:
Looking at the product layout of GAC Trumpchi, we can find that GAC Trumpchi is the only brand among its own automobile brands to achieve high-end breakthroughs in the field of cars, SUVs and MPVs. The reason is inseparable from Trumpchi's new power code: high-end, young, intelligent. The curtain of the times has been opened, and GAC Trumpchi will continue to uphold the slogan of "Yiqi Wisdom and Better", and continue to approach young people with a lower attitude, understand their attitude to life, and read their true feelings in their hearts. Continuing to rejuvenate the brand is a new direction set by Trumpchi.
In addition, Trumpchi gives multiple car purchase preferential schemes for Trumpchi Shadow Leopard, as follows:
1, cool to fly up ceremony: "Trumpchi Smart Selection" car purchase plan first try to buy, experience consumption, unhappy to change;
2. Provincial to flying gift: super 0 down payment to a high of 7,000 yuan financial discount (80,000 2 years 0 interest);
3. Huan to fly up ceremony: up to 5,000 yuan replacement subsidy;
4. Enjoy the flying gift: lifetime free basic traffic for 3 years free entertainment traffic (4G/month).
In general, Trumpchi has formed a positive cycle of rejuvenation of products, operations and brand power. This allows Trumpchi to continue to develop upwards in 2021, when all kinds of difficulties are gathered. In 2022, which has been opened, GAC Trumpchi is more promising in the future under the dual-core drive strategy of "hybridization + intelligence".
Image: Official, Online
Reprinted from: The Economic Observer
Original title: "Young people fall in love with shadow leopards, only because Trumpchi understands them better"