In 2022, the new product technology in the sunscreen market will be upgraded.
Source | Poly beautiful
The author | August
In the spring of March, the grass grows warblers fly. In the season suitable for spring travel, sun protection has become a hot topic for consumers.
In recent years, consumers' attention to sun protection has been growing, and sun protection awareness has generally increased. For example, according to the beauty practice big data, from 2019 to 2021, consumer searches for sunscreen categories rose from 5.77 million times to 49.53 million times, an increase of 7 times.
The sunscreen market is expanding and consumer demand is being segmented
Regarding the situation of the domestic sunscreen market, Jumei reporters took the "2022 Sunscreen Industry Trend Guide" of beauty practice, the "2021 Sunscreen Trend White Paper" of the First Financial Business Center, and the "2022 Online Skin Care/Sensitive Skin Sunscreen Consumer Market Insight Report" as a reference, and found that the overall market showed an expanding state, and the proportion of sunscreen in the beauty and skin care market increased year by year.
According to the figure below, from 2018 to 2021, the proportion of sun protection in the growth rate of consumers' attention to various categories accounted for 68.11%, which shows that everyone's awareness of sun protection has increased significantly.
The image comes from the Beauty Practice Big Data Report
Among the groups concerned about sun protection, female consumers are still the main force, but the attention of male consumers has shown a linear upward trend in recent years, which shows that male consumer groups have great potential in the sun protection market. At the same time, from the perspective of age distribution, Generation Z has become the main force of sunscreen consumption, and the trend of users' young age is obvious.
It is reported that with the cultivation of consumers' sun protection mentality, sun protection has become a necessary step for daily skin care. Consumers also have different needs for sunscreen, which are more subdivided and derive more additional functions, such as anti-light aging, anti-blue light, anti-pollution, anti-friction and so on. In addition to resisting external factors, consumers also need sunscreen products with "skin nourishing" effects. Among them, "beauty type" sunscreen is just needed by urban white-collar workers.
The refined innovation of the sunscreen category
With the substantial expansion of the sunscreen market, in order to highlight the characteristics and advantages of products to attract consumers, sunscreen products on the market are emerging in an endless stream, and sunscreen, sunscreen, and sunscreen spray are already relatively "traditional" categories. In recent years, new categories such as sunscreen gels, sunscreen sticks, sunscreen water, and sunscreen essences have emerged on the market.
The reporter combed the number of notes of the 6 sunscreen categories on the Little Red Book, and could see the overall presentation of the sunscreen > sunscreen spray> sunscreen essence> sunscreen cream> sunscreen gel > the arrangement of sunscreen sticks. To a certain extent, it can also be seen that the needs of consumers are being further refined.
Screenshot from Little Red Book
1. Sunscreen
Sunscreen is a very common product on the market, this category of brand products are not uncommon, there are also many star items, such as Shiseido blue fat man, L'Oréal small gold tube, love and pure (AHC) small blue bottle, Anresha small gold bottle and other products are sunscreen.
It is reported that the texture of sunscreen is relatively viscous, cream-like, and the water content is generally about 60%. Compared with other categories, the overall texture will be slightly thicker.
These 4 star items, Tmall official price: L'Oréal small gold tube sunscreen 40ml/210 yuan; Shiseido blue fat sunscreen 50ml/380 yuan; POLA sunscreen 45g/890 yuan; Anresha small gold bottle sunscreen 60ml/243 yuan.
2. Sunscreen
Sunscreen is a flowing lotion that has some similarities with sunscreen, but the difference is that it looks lighter and more watery than sunscreen, with a moisture content of about 70%.
Many consumers think that the cream is too heavy, they will choose sunscreen, the skin feel more comfortable and moisturizing is higher, covering this category of brands such as Winona, Skin Spring, Daike and so on.
Tmall official price: Dai Ke multiple sunscreen 35g/210 yuan, Li Skin Spring daily sunscreen beauty lotion 30ml/260 yuan; Winona sensitive skin clear sunscreen 50g/188 yuan;
3. Sunscreen spray
Sunscreen spray is the product of sunscreen may produce a heavy texture, mud, false white problems after the launch, it is the main light and refreshing, summer use is the most appropriate, in use on the spray is cooler, not sticky. At the same time, it can be sprayed anywhere.
JM solution, Yue Zhi Secret, Anresa, L'Oréal and other brands have launched sunscreen sprays, but the disadvantage of this category is that they cannot be carried on occasions that need to be checked.
Tmall official price: JM solution sunscreen spray 180ml/79 yuan; Anresha sunscreen spray 60ml/178 yuan; L'Oréal small aperture sunscreen spray 100g/189 yuan; YueZhi secret crystal sunscreen spray 220ml/99 yuan;
4. Sunscreen essence
Sunscreen essence, as the name suggests, is a serum that integrates sun protection and skin care functions. HR Helena, Abib, Polaria and other brands have launched sunscreen essence, according to the brand, basically can quickly form a film, with light, moist effect.
In addition, according to the brand's official, sunscreen essence products can also resist aging and antioxidants, which can be completed in the steps of skin care, and can have the role of skin care while protecting the sun.
Tmall official price: Polaria feather sense sunscreen essence 50ml/159 yuan; HR Helena to Meiliuguang sunscreen essence 30ml/950 yuan; Abib houttuynia sunscreen essence 50ml/139 yuan;
5. Sunscreen gel
Sunscreen gel is a gel-like solid, the texture is more moist and easy to apply, and the film forming speed is relatively fast.
Brands such as Anresa, Snow Essence, and Nivea have launched corresponding products for gels. According to the brand's official, Aeresa's perfect whitening sunscreen gel also has the effect of whitening, Nivea's sunscreen gel is fragrance-free, colorless, no need to remove makeup, and snow muscle essence's sunscreen gel can effectively nourish skin care.
Tmall official price: Angelisa perfect whitening sunscreen gel 90g/243 yuan; snow muscle essence light sunscreen gel 80g/210 yuan; Nivea water refreshing sunscreen gel 140g/76 yuan;
6. Sunscreen
Sunscreen stick is a sunscreen single product that has emerged in recent years, it is solid paste, the volume is relatively small, easy to carry, but the capacity is small and expensive. The texture of the sunscreen paste will also be slightly thicker, which may cause a sticky feeling.
At present, the brands that launch sunscreen sticks include RMK, Ranji, JMsolution, Abib, Shiseido and so on.
Unofficial price: Shiseido clear sunscreen stick 20g/145 yuan; JM solution sunscreen stick 20g/98 yuan; Laneige clear protection two-color sunscreen stick 18g/150 yuan; Love and Pure (AHC) Zhimei double protection hyaluronic acid sunscreen 22g/69 yuan;
In the early spring of this year, these new sunscreen products are worth paying attention to
Shiseido HAKU medicinal whitening sunscreen serum
HAKU is known as the "bearer" of Shiseido's whitening field, HAKU means "white" in Japanese, and the new 2022 model was released on January 21.
This product contains 4msk + transient acid certified by the Ministry of Health, Labor and Welfare of Japan, which can effectively inhibit melanin. The product has a flesh pink lotion texture and a natural brightening of the upper face.
It is a daytime whitening serum with sun protection, which combines whitening + sunscreen + pre-makeup in one. The sun protection index is SPF50+/PA++++, and the official website is priced at 45ml/5280 yen (equivalent to about 289 yuan).
Givenchy Black Energy Collection Sunscreen
Givenchy has launched two new products, namely sunscreen and sunscreen cushions, which have been released on February 4.
According to reports, the texture of sunscreen is easy to push away, it is combined with the same series of skin care - the new black magic cube "marble mask" in the "deep sea vitality algae extract" and other ingredients, can make the skin more delicate and young, full of elasticity and moisture.
The sunscreen cushion is creamy textured, and the black and white pattern is very similar to the "marble mask". It's cleverly designed to compress sunscreen into an air cushion for easy carrying and reapplying at any time. According to the brand's official, in addition to the ingredients of the sunscreen cushion that are common to the skin care series, a new ingredient of Givenchy balance oil has been added to keep the skin dry for a long time.
This sunscreen has a sunscreen index of SPF50/PA++++ and a sunscreen cushion of SPF50/PA+++, and is officially priced at 13,750 yen (equivalent to about 753 yuan).
2022 Edition Anresha small gold bottle, small gold tube, gold bottle spray, sunscreen essence
2022 marks the 150th anniversary of the Shiseido Group, and Argesa's products have also been upgraded and released on February 21.
The first three of the new products are an upgrade of the Golden Bottle series, and the sunscreen essence is newly launched, which is a highlight of this year's Arsa. In the packaging, the new product adopts the theme of sea blue, and the LOGO of the bottle body is blue.
According to the official introduction of the brand, the 2022 Anresa is upgraded to Auto Booster on the original Aqua Booster technology, which is stronger in water, and the intelligent sunscreen technology can make it react with the water, or sweat, or even the moisture in the air, enhance the UV barrier film, and make the sunscreen film more tight.
At the same time, plant extract ingredients are added to the product, and the formula is more environmentally friendly to protect the skin from dry damage caused by ultraviolet rays, which can continuously keep the skin moisturized, waterproof and sweaty and resistant to friction.
The sunscreen index of the new products is SPF50+/PA++++, and the official price of each product is 60ml/3300 yen (equivalent to about 180 yuan), sunscreen gel 90g/2640 yen (equivalent to about 144 yuan), sunscreen spray 60g/1980 yen (equivalent to about 108 yuan), and sunscreen essence milk 30ml/3850 yen (equivalent to about 210 yuan).
Blank ME small black umbrella sunscreen muscle floor
Blank ME is a domestic brand that currently focuses on base makeup. According to the data displayed by the First Financial Business Data Center, Blank ME ranked in the top 15 in the Tmall Double 11 Makeup Pre-sale Sales Brand List last year.
The brand's new sunscreen is a sun mini bag, which was launched on February 23, focusing on high-power sun protection and light skin feeling.
At present, the official flagship store has only launched a 7.5ml travel clothing sample, with a sun protection index of SPF50+/PA++++ and an official price of 19.9 yuan.
Canmake Mermaid Centella Asiatica Sunscreen
Released in Japan in March, this new product is a sunscreen product similar to the quality of makeup water.
According to reports, the product has added peppermint and centella asiatica, no need to remove makeup, can be used instead of primer, brighten skin tone, correct redness. The packaging is made of grass green with a more springy atmosphere. The sunscreen index of this product is SPF50/PA++++, and the official price is 40g/770 yen (equivalent to about 42 yuan).
Shiseido Sunny Summer Series new sunscreen lotion
This product is not currently available and will go on sale worldwide on May 1.
According to the brand's official introduction, it uses the new Sun Dual Care technology and Shiseido's unique defense technology SynchroShield™, which combines powerful UV protection and skin care to perform skin care like a "beauty liquid".
In addition, the product not only protects against ultraviolet rays, but also prevents air pollutants from causing damage to the skin and inhibits excess sebum. Its sunscreen index is SPF50/PA+++, and the official price is 30ml/5280 yen (equivalent to about 289 yuan).
Spring has always been the peak season for the sale of new sunscreen products, from the above release of new products, in 2022, the sunscreen market, technology and product design are on a higher level.
Nowadays, the overall sunscreen market is expanding, and the competition between brands is becoming increasingly fierce, which also puts forward higher requirements for product development. Among the various sub-categories, sunscreens for sensitive skin, sunscreen gels for children, etc. are also included.
According to the big data of beauty practice, the current popular brands in the field of sun protection come from China, Japan and South Korea, Southeast Asia, Europe and the United States and other regions, such as aihe chun (AHC), Winona, Anresa and other brands, of which ai he chun (AHC) ranks first in the list of popular brands in 2021, Chinese local brands 93/4 rank second, winona and Polaria are also on the list.
These brands have now stood out and taken the lead in seizing their place in the market, but how to continue to expand the influence of the brand and carry out the research and development and application innovation of sunscreen technology? In addition, will there be more cutting-edge brands in the sun protection market to seize the opportunity and emerge? Deserves our attention.
The pictures in the text come from the Internet
Visual design: Lele
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Editor-in-Charge: Xiaoyi