digit
Global 5G smartphone sales accounted for the first time to exceed 50%: the iPhone ranked first, Samsung second
According to media reports, the iPhone led the mobile industry to a milestone in January 2022, pushing smartphones using 5G cellular networks to account for 51% of overall global smartphone sales for the first time. According to the data, Xiaomi, OPPO and Vivo each account for about 10% of global 5G mobile phone sales, most of which come from China. Samsung's share of the global 5G market is limited to 12% (36Kr)
Studies have found that iOS 15 improves email open rates
Apple's New Mail Privacy Protection (MPP) has had a significant impact on email marketing, according to a new study by Campaign Monitor, which found that average open rates increased by 3.5% year-over-year in 2021. MPP, released last year as part of Apple iOS 15, is an opt-in feature that essentially prevents email senders from viewing information about how those users interact with email. It does this by prefetching/downloading emails and their images, including tracking pixels. This marks the email as open, artificially inflating the open rate for every user who opts in to a new feature. （MartechToday）
Adobe: 21 consecutive months of inflation driving e-commerce growth
Based on projections of e-commerce sales growth, Adobe's Digital Economy Index found that consumers spent $1.7 trillion online in the past two years of the pandemic ending February 2022. Shoppers will spend $138 billion online by the first two months of 2022 and expect to break the record by spending more than $1 trillion online this year. According to Adobe's analysis, electronics, clothing, and groceries together accounted for less than half (41.8%) of all e-commerce spending in 2021. Electronics accounted for 18.6 percent of overall e-commerce sales, followed by clothing (14.3 percent) and groceries (8.9 percent).
brand
adidas uses new supply chain tracking technology from TrusTrace
German sports brand adidas has announced that it will use the latest supply chain solutions from technology company TrusTrace to enable real-time tracking of materials. Katja Schreiber, senior vice president of sustainability at adidas, said the certified material compliance program, called TrusTrace, would help adidas "create greater transparency in terms of sustainability" and would enable the company to "create complete supply chain visibility at the material level." Adidas' sustainability goals include achieving 100% recycled polyester fabrics by 2024 and 9 of its 10 products applying sustainable technologies, materials, designs or manufacturing methods by 2025. (Gorgeous Zhi)
LVMH Group launches Metacostem Virtual Ambassadors
The LVMH Group has unveiled its virtual ambassador in metacosmities, scheduled for presentation at the next Viva Technology conference in Paris from June 15 to 18. The female avatar with grey-blue eyes and wavy brown wavy head will appear at the luxury group's sixth edition of the LVMH Innovation Award's start-up application call, and the unnamed virtual character will make a statement on innovation, technology and digital-related topics for LVMH and its 75 brands during Viva Technology. (Phoenix Network)
products
The Bored Ape Yacht Club team announced the launch of the token ApeCoin
Yuga Labs, which created the Bored Ape Yacht Club NFT series, is taking a new step toward building a larger media empire by announcing a token called ApeCoin. ApeCoin will be the company's "primary token for all new products and services," including the blockchain "play-to-earn" game they will launch in partnership with nWay at the end of the year.
In addition, the token will also be applied to games other than Yuga Labs. First, the token is about to be applied to Benji Bananas, another nWay game. Since its launch in April, bored Ape Yacht Club has quickly become the largest project in the NFT world and recently acquired two other NFT series, CryptoPunks and Meebits. （The Verge）
contact
WeChat Douyin Taobao and other head apps online one-click to close personalized recommendations
As of March 15, applications such as Douyin, Today's Toutiao, WeChat, Taobao, Pinduoduo, Meituan, Dianping, Baidu, Weibo, and Xiaohongshu have launched algorithms to close the key, which allows users to turn off "personalized recommendations" in the background. After closing the key, the application will no longer make personalized recommendations for users based on user behavior (including browsing, searching, clicking, favorites, sharing, transactions, etc.), IP address, device information, etc., and more consider factors such as content popularity. The "Personalized Recommendations" button for most apps can be found in Settings - Privacy Settings. On 27 August 2021, the Cyberspace Administration of China (CAC) issued the Provisions on the Administration of Algorithm Recommendation of Internet Information Service (Draft for Solicitation of Comments), which requires algorithm recommendation service providers to provide users with options that do not target their personal characteristics, or provide users with a convenient option to turn off algorithm recommendation services. The regulations were officially promulgated in early 2022 and came into effect on March 1. (Late Finance)
capital market
Robot vision service provider "Linghu Intelligence" completed a multi-million YUAN angel + round of financing
36Kr learned that recently, Linghu Intelligent (Shenzhen) Co., Ltd. completed a multi-million yuan angel + round of financing led by Boiling Venture Capital. This round of financing will be mainly used to strengthen the R & D team and enter the supply chain of more head customers. It is understood that "Linghu Intelligence" ran in May 2021 and is a machine vision company with 3D vision and AI algorithms as the core. (36Kr)
"Severns" raised millions of dollars in Pre-A round of financing
36Kr has been informed that Sevens, a cross-border integrated marketing company, has recently received a multi-million dollar Pre-A round of financing, which was invested by Chi Heng Capital. The funds from this round of financing will be used to continue to build an integrated brand strategy and an international content marketing team, as well as information upgrading. (36Kr)
"Truth-seeking Technology" announced the completion of tens of millions of yuan of Pre-A round of financing
36Kr learned that cloud-native security startup "Truth-Finding Technology" disclosed a Pre-A round of financing yesterday. The investor of this round of financing is Lenovo Star, and the amount is in the tens of millions of yuan. According to the company, after this round of financing, it will further invest in product research and development and market promotion. It is understood that the cloud-native solution of Tanzhen includes several modules of container security, intelligent micro-isolation, dynamic authentication, security event analysis platform and API security, and forms a pilot cloud native security platform based on this. (36Kr)
Metacosmic fashion brand Space Runner completes a $10 million seed round
On March 8, Space Runner, a fashion brand of Meta-Universe, announced the completion of a $10 million seed round led by investment firms Polychain and Pantera Capital, with private equity funds Accel, blockchain investment agency Jump Crypto, Animoca Brands executive chairman and co-founder Yat Siu, and Twitch co-founder Justin Kan. (Gorgeous Zhi)
Policy regulation
Meta was fined $19 million by the European Union: a data breach violates privacy rules
On March 16, Meta was reportedly fined 17 million euros ($19 million) for failing to stop a series of data breaches on Facebook's platform in 2018, violating the privacy rules of the European Union. Meta's main EU privacy regulator, the Irish Data Protection Commission, said it found Facebook "failing to take appropriate technical and organisational measures". Meta said in an emailed statement: "This fine is about our record-keeping practices that we have been updating since 2018, not about failing to protect people's information." (Sina Technology)
The Ministry of Industry and Information Technology immediately investigated and dealt with violations in the field of information and communications exposed at the "3.15" evening
36Kr learned that according to the WeChat public account of the Industry and Information Technology, the Ministry of Industry and Information Technology attaches great importance to the protection of users' rights and interests, in response to the "3.15" evening report on CCTV on March 15 to lure users to download malicious apps, application software platforms forced bundled downloads, harassing phone calls, children's watch safety protection and other issues, immediately organized serious verification, in accordance with the "Personal Information Protection Law", "Cybersecurity Law", "Telecommunications Regulations", "Several Provisions on Regulating the Order of the Internet Information Service Market", "Several Provisions on Regulating the Order of the Internet Information Service Market". The Provisions on the Protection of Personal Information of Telecommunications and Internet Users and other relevant laws and regulations require that strict investigation and punishment be carried out. (36Kr)