Following last year's "Gazi selling wine", "persuading Gazi" and "the water in the live broadcast room is very deep, you can't grasp it", this year's "Panzi Maotai" terrier has come to relay again.
According to media reports, in a special live broadcast of drinks in early March, well-known actor Pan Changjiang vigorously promoted Moutai Tiger Year Zodiac wine in front of the screen.
Live broadcast scene, the table is full of Moutai zodiac wine, Pan Changjiang said: "I have known the chairman of Moutai Company for more than ten years, last night I drunk him, let him sign a contract to give me pricing power" "This Moutai Tiger Year Zodiac wine, the distillery will definitely lose money, the market price has been more than 40,000 (a box), I sold more than 20,000" "Everyone must believe Uncle Pan, I will not let you down, in order to beat the price down, I myself also put a little money in it, this price is only available in Uncle Pan's live broadcast room, hurry up and place an order." "This wine is only produced once a year, and drinking one bottle less is very collectible!"
Uncle Pan said that the original price of Moutai Tiger Year Zodiac Wine was more than 40,000 yuan (one box) equivalent to more than 6,600 yuan / bottle. In fact, the price of Moutai Tiger Zodiac wine is quite transparent, and the market price is about 4500 yuan / bottle. The wine in Pan Changjiang's live broadcast is equivalent to 4799 yuan / bottle, even if he sells the so-called "preferential price" can still make a lot of money from it.
When Uncle Pan said this, he was criticized by many people in the liquor industry. Some people close to Moutai said bluntly, "Are they so bottomless?" And this is not the first time that Pan Changjiang has tried to test the edge of the "red line".
According to reports, "selling fake Moutai is very profitable, even more profitable than drug trafficking." Ye Guang, a well-known counterfeiter, said that some people took more than 100 yuan of wine to pretend to be Moutai to sell 1500 yuan / bottle, and the profit was more than 10 times. If you take a few yuan of wine to pass off, the profit can reach hundreds of times. "This is also why the manufacture and sale of counterfeit Moutai are cracked down hard every year, and there are them every year."
But it wasn't long before! The reversal came, and Pan Changjiang responded that he had never said such a thing at all, and he said that the so-called "drunk the chairman of the Moutai Group, he set the price himself" This kind of thing has never been said at all! This is taken out of context, it is pure eye-catching, specifically what he said:
For this kind of media, Pan Changjiang said that in the past, the media would still investigate and collect evidence, but now this has not been done, and it is directly opened:
Finally, Uncle Pan made an emphasis, if anyone finds that Uncle Pan really said, it doesn't matter, the original video is released, the sound is released, don't use a few pictures with a few lines:
Xiao Guan saw Uncle Pan for the first time that he said that when he drunk Moutai Chairman took the preferential price video, he was also suspicious, but he did not go to his heart, but he just felt that there must be a demon in this matter ~ but so far I have not seen any place to post the original video, is this matter concocted by the media itself?
There is no video, just an article, a few pictures, a few words at the bottom, and then the rumor comes out, and then the rumor debunker is going to break his leg. This fake news did not even have a word of apology in the end, in order to spread rumors, casually posted a text to say the same as the real thing, some are still asking themselves questions, and then triggering a group of people to watch and discuss.
In fact, this kind of thing has really happened more than once.
Small inspection has always insisted on having "detection thinking" and "testing habits", that is, you say that what you make is good, you have to go through layers of inspection, and pass it before it is called a qualified product.
The main thing about "detection thinking" is to make people cautious, careful, professional, and pragmatic, you can deceive consumers, but you can't deceive the standard, and if you can't meet the standard, it is unqualified to break the sky.
But in the media industry, it seems that it is difficult for us to see some "scientific standards", and the media industry standards of the past few years are only reliable so-called moral sentiments, expecting those people to be able to stick to the bottom line, etc. After so many things, it has finally proved that objective scientific standards are still much more reliable than subjective adherence to sentiments.
We hope that our media industry will establish this scientific standard as soon as possible and put an end to this phenomenon of arbitrary rumor-mongering and malicious rumor-mongering. Scientific standards seem cold, but in fact, they are the most responsible for the public, and scientific sentiments seem to be full of humanity, but in fact, they are the most contemptuous of the public.
As a horn, should our media also have a "sense of detection" like other hundreds of industries? Before the information is released, multiple parties will review and confirm, and use behavior to be responsible for the public, and the media will have a certain degree of credibility.
No matter what industry, there is a "standard" on the head, there is a scale in the heart, and there is a measure and bottom line in doing things.
above