Every year on the eighth day of the second lunar month, when the lantana flowers blooming all over the mountains, it is the annual flower arrangement festival in Dayao County, Chuxiong Yi Autonomous Prefecture, also known as the lantana festival. At that time, Yi compatriots from four townships and eight villages and tourists from all over the world gathered here to spend the festival together.
This year, in order to conscientiously implement the requirements of the central and provincial, prefecture and county party committees and governments on the prevention and control of the new crown pneumonia epidemic, from February 20 to March 10, the "Yi Flower Arrangement Festival" of Dayao Tanhua used new technologies such as 5G and live video broadcasting to carry out a series of activities around the four major "clouds" of "Cloud Broadcast Dayao", "Cloud Tour Dayao", "Cloud Propaganda Dayao" and "Cloud Zhao Dayao" in the form of network festivals, and once the activities were launched, they aroused widespread concern on the whole network. According to statistics, as of 12:00 on March 12, the exposure of the Yi Flower Arrangement Festival series of activities on the Yi Flower Arrangement Festival in Dayao, China 2022 reached 59.52 million.
"Cloud Broadcasting Dayao" led millions of netizens into the world of flowers and flowers on the "clouds"
On the afternoon of March 10th, the "Cloud Broadcast dayao" series of activities of "Meet Chuxiong China Dayao 2022 Tanhua Yunshang Yi Flower Arrangement Festival" was launched on the whole network. As the highlight of the "Flower Arrangement Festival on the Clouds", on the basis of the previous festival, the space restrictions were broken, and the "1 + N" live broadcast mode was adopted, and the live broadcast was carried out one by one in the main venue and sub-venues, including Tan Huaqian Berlin, Lacha and Yiyuan venues.
Through the live broadcast lens, netizens saw the local ritual full of rituals and bright red lantana flowers in the township's famous scenic spot Qianbailin, understood the true connotation of the Tanhua Flower Arrangement Festival, and appreciated the infinite charm of the national festival in the song and dance of yi garden.
It is worth mentioning that while enjoying the national songs and dances, the live broadcast also invited local ethnic culture scholars and non-genetic inheritors to perform to netizens across the country and introduced the unique cultural charm of intangible cultural heritage items and special foods, which triggered enthusiastic interaction among netizens and said that they wanted to experience one by one on the spot.
The cloud broadcast content was jointly broadcast through more than 22 platforms such as CCTV • Geography China, Cloud News, Kaiping News, Cultural Tourism Toutiao, Tencent News, Yunnan Provincial Department of Culture and Tourism Video Number, Red Fire Chuxiong, Dayao County Rong Media Center, Love to Chuxiong Video Number, Sina, iQiyi, Douyin, Yi Live, bilibili (b station), Zhihu, today's headlines and so on. As of 12:00 on March 12, more than 20 media broadcast live on the whole network, with a total of more than 7.467 million viewers.
Internet celebrity "Yunyou Dayao" The humanistic scenery has attracted the attention of tens of millions of netizens
From March 8th to March 10th, the "Yunyou Dayao" series of activities of the China • Dayao 2022 Tanhua Yunshang Yi Flower Arrangement Festival was officially launched, and a cloud tour team composed of Many Internet celebrities such as Bird Wood, Xiaoming, Ou Cute, A Liu Manmanlai, Agile-Gao Peng, Tianyu who can take pictures, Xiao Peng's diary and many other Internet celebrities gathered in Dayao to lead everyone into the major scenic spots in Dayao with video and live broadcast, taste local specialties, experience traditional intangible cultural heritage, and let you travel all over Dayao without leaving home.
In the Tanhua special festival, enjoy the mountain color, drink a pot of fine wine, appreciate the charm of traditional intangible cultural heritage, and the Yi compatriots sing and dance to experience a different Yi rhyme style; in the pleasant scenery of Dayao County, start a spring journey, come to the antique Shiyang Ancient Town, listen to the echoes of history, in the salty air, through time, dream back to the "Salt Capital of the Yunnan Kingdom".
30 mainstream authoritative media promotion Media exposure exceeded 15 million
In addition to the live broadcast of 20 media, the wonderful series of activities of the flower arrangement festival have also received widespread attention from the media at all levels.
(The news of the flower arrangement festival activity was crawled by the recommended bit of The China Net)
As of 12:00 on March 12, China News Agency, China Daily, China Net, Workers Daily, Guangming Daily, International Business Daily, Yunnan Daily, Yunnan Net, Chuncheng Evening News, Cultural Tourism Headlines, Yunnan Radio FM91·8, Yunnan Radio FM99, Kunming Radio FM95.4, Yunnan Information News, Boutique Consumer News, Kunming Daily, City Times, Sina, NetEase, Today's Headlines, Tencent, Surging and other central, provincial and local mainstream authoritative media have published more than 80 articles. The media exposure exceeded 15 million.
The exposure of the topic of vibrato exceeded 10 million The popularity is still growing
The total number of visits to the "Flower Fairy", "Yishan Lark" and "Beautiful Tanhua" photo contests was nearly 3 million
In order to better show the cultural and artistic charm of dayao yi to the people of the whole country, further build local cultural brands, increase the publicity of dayao image display, and promote the economic and social development of dayao. After the study and decision of the CPC Dayao County Party Committee and the county people's government, on February 22, during the 2022 Tanhua Yunshang Yi Flower Arrangement Festival in Dayao, China, the selection activities of the "Flower Fairy", "Yishan Lark" and "Beautiful Tanhua" photo contest were officially launched.
As soon as the activity was launched, it attracted the enthusiastic participation of many local people, who put on exquisite national costumes regardless of occupation and age, showed their most beautiful side and the charm of Dayao national culture, spoke for their hometown in a unique way, and set off a "boom" on the Internet.
As of 12:00 on March 12, the total number of visits to the event reached 2.985 million, of which the online selection activity of the "Yishan Lark" of the "Yishan Lark" of the China Dayao 2022 Tanhua Yunshang Flower Arrangement Festival reached 2.659 million, and the number of participants of the "Flower Fairy" reached 100 people and the number of visits reached 1.687 million.
"Yunzhao Dayao" takes the festival as the medium to discuss development
Culture sets the stage, and the economy sings. In addition to the above reports, riding on the huge topic of China •Dayao 2022 Tanhua Yunshang Yi Flower Arrangement Festival, sponsored by Chuxiong Prefecture Investment Promotion Bureau, CPC Dayao County Party Committee, Dayao County People's Government, organized by Dayao County Investment Promotion Bureau and Dayao County Rong Media Center, and co-organized by Tanhua Township Party Committee and Tanhua Township People's Government, the "Meet Chuxiong China Dayao 2022 Tanhua Yunshang Yi Flower Arrangement Festival" series of activities "Yunzhao Dayao" was also held on March 10, 2022 through the platforms such as Colorful Clouds, with "Clouds" and other platforms. On the live streaming form is turned on.
At the live broadcast site, Yang Jun, deputy secretary of the CPC Dayao County Committee and county magistrate of the county people's government, issued an invitation to merchants around the world through video, looking forward to sharing development opportunities with entrepreneurs, writing a chapter of cooperation, and creating a great cause.
Yunzhao Dayao "network investment promotion meeting continues to open up, breakthrough innovation, festival as the medium, state and county linkage, joint publicity, as of 12:00 on March 12, there have been nearly 200,000 clicks to watch.
In addition to the mainstream media and the publicity of Internet celebrities, this year's "Yi Flower Arrangement Festival" also integrates new media means such as individual short video creation and collective short video creation, so that the culture of tanhua Yi flower arrangement festival is no longer subject to the restrictions of time and space, and enters the current popular platform and public vision, so that the Yi culture and the new era collide with the "cloud" spark.
According to the data, as of 12:00 on March 12, 2022, the Douyin topic #Dayao 2022 Cloud Flower Arrangement Festival released a total of 263 short videos on Douyin, with 10.028 million hits on the topic, and the popularity of traffic Internet celebrity videos such as Bird Wood, Xiaoming, Ou Cute, Tianyu who can take pictures, and Xiaopeng's diary is still growing.
Netizens can search for the topic #Dayao 2022 Cloud Flower Arrangement Festival through Douyin, watch more wonderful videos, follow the Douyin master cloud tour beautiful Dayao, you can also upload and publish videos related to the Dayao Flower Arrangement Festival, participate in the #Dayao 2022 Cloud Flower Arrangement Festival topic, and have the opportunity to get high prizes.
Cultural tourism headlines melt
Travel headlines melt
What are you hesitating about? Come and have a beautiful spring encounter with Dayao's unique cultural charm and beautiful landscapes!
Source: Cultural Tourism Headline Fusion