In 2021, Bentley Motors hit an all-time high with an operating profit of €389 million, more than double its previous record high
§ Annual sales worldwide reach 14,659 units
Bentley remains the most favored brand in the ultra-luxury segment
§ Excellent market performance confirms the forward-looking nature of the Beyond100 business strategy
The Bentley brand's €3 billion investment in the Crewe plant and future products lays the foundation for this market success
From 2025 onwards, the Bentley brand plans to launch an all-electric model every year for five years
Crewe, 15 March 2022 Following the announcement of its 2021 annual sales results, the Bentley brand has released financial data. In 2021, Bentley Motor achieved an operating profit of EUR 389 million, an increase of EUR 369 million over 2020.
Last year's operating income amounted to 2,845 million euros, an average of 8% year-on-year revenue per vehicle compared to 2020 levels. This is mainly due to the escalating level of personalization and the latest plug-in hybrid, Mulliner and Speed editions in the model lineup. The consolidated profit margin achieved a year-on-year increase of 13.7%.
The Bentley brand previously announced its global sales performance in 2021: a total of 14,659 vehicles were delivered for the whole year, achieving a 31% year-on-year increase on the basis of the new global sales record of the Bentley brand in 2020. In addition, a number of new cars are favored by customers, and the order volume reached a new high at the beginning of 2022.
The outstanding financial performance is a testament to the attractiveness of bentley's latest product lineup in the ultra-luxury segment and the forward-looking nature of bentley's "Beyond100" strategy. Guided by this business strategy, the Bentley brand plans to be fully carbon neutral by 2030. Bentley's automotive headquarters plant in Crewe, England, has launched a ten-year, €3 billion project to steadily drive the implementation of the brand's strategy. This is the largest transformation and investment project in the history of the Bentley brand. From 2025 onwards, the Bentley brand plans to launch a pure electric model every year to promote the electrification of all models.
Commenting on the performance of the Bentley brand in 2021, Adrian Hallmark, Chairman and Chief Executive Officer of Bentley Motors, said: "Although uncertainty in the global market continues, Bentley Motors has achieved excellent results. This is inseparable from the joint efforts of all employees of the enterprise. Today, we are continuing our Beyond100 strategy, reshaping Our product portfolio and striving to achieve full carbon neutrality by 2030." ”
Jan-Henrik Lafrentz, a member of Bentley Motors' Board of Directors and responsible for finance and information technology, added: "The strength of the Bentley brand is key to our outstanding financial performance in 2021, with several new models, such as the Bentayga Plug-in Hybrid, also making a significant contribution to an operating profit of €389 million. Demand for Bentley plug-in hybrid models continues to grow, and with the support of a €3 billion investment project, the Bentley brand will continue to firmly establish itself as a benchmark in sustainable luxury mobility. ”
Ten-year financial data:
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