Wukong Car Rental provides a new way to rent a car, creating 88 personalized self-driving routes

Car stuff (public number: chedongxi)

Author | Mumi

Edit |Juice

Renting a car is getting trendy too!

According to the news of Chedong on March 16, Wukong Travel Group joined hands with Sunac Cultural Dream City and Haval brand to hold a fusion strategy conference in Beijing with the theme of "Dare to Dream, Dare to Enlighten, Dare to Create".

As an aggregation platform in the field of domestic car rental travel, Wukong Travel released a new APP (including Mini Program) product form upgrade at this conference, a new brand Slogan, a new brand promotional trailer, and a new original design of the brand's main IP form.

In addition, Wukong Travel also joined forces with sunac culture dream city and Haval brand this time, and officially announced the official launch of the 2022 cross-border self-driving activity, connecting multiple links such as vehicles, leasing, scenes, and consumption, in order to create a new travel ecology.

At the same time, according to the big data of the post-90s-95 self-driving travel white paper issued by Wukong Travel, the three strategic partners have also jointly created 88 "anti-net red" self-driving routes and activity methods.

First, the demand for car rental is good, and the Z generation users account for 51%

Over the years, the vast majority of users have always had a relatively traditional understanding of car rental, believing that car rental is only an option to make up for daily travel, and is an "alternative" in addition to self-driving, taxi and public transportation.

In this regard, Hu Xianhe, founder & CEO of Wukong Travel, expressed different views.

▲ Hu Xianhe, founder & CEO of Wukong Travel

He believes that in a broad sense, taxis are also one of the forms of car rental, and buying a vehicle by yourself is not cost-effective from an economic point of view, and the sunk cost is higher.

"In the future, people will universally pursue use, not possession. This is an unstoppable megatrend of socio-economic progress. In the past, many things we chose to buy and own, such as pianos, luxury goods, computers, office furniture, charging treasures, etc., but now, more and more goods are infiltrating into people's lives and work in the form of leasing, and we no longer have to worry about long-term capital occupation, loss and maintenance in the process of having the same enjoyment. ”

"In the long run, the car rental method of on-demand car is the ultimate form of travel."

Speaking of the ultimate form of future cars, Hu Xianhe said that the future of travel cars must be CaaS (Car as a Service) - car as a service, people can use subscription-based on-demand car rental according to a variety of personalized segmentation dimensions.

"In the future, the travel scene will not change too much, but the travel demand will upgrade, from the pursuit of ownership to the pursuit of use." With the development of technology, the CaaS model, that is, subscription-based on-demand car rental, will replace most of the existing travel modes and achieve true shared travel. ”

Today, when the post-90s have begun to be gradually called "uncles and old aunts", the speed at which the post-95s and post-00s have come to the center of the stage far exceeded people's previous expectations.

According to the Wukong Travel Big Data Research Institute, The Goku car rental platform Generation Z (post-95s) has become the fastest growing group, and as of March 2022, the proportion of goku car rental users after 95 has reached 51%, becoming the main group of car rental travel.

Zhu Xu, co-founder of Wukong Travel and CEO of AVIS China, asserted: "With the rise of Generation Z, self-driving tends to be young, personalized and niche, such as Arshan-Halaha Volcano, Libo-Big and Small Seven Holes, Haixi-Emerald Lake and other niche attractions are highly sought after, long-distance car rental self-driving tours have become a new trend, and self-driving has become the best way to travel."

In Hu Xianhe's view, the rise of Generation Z is not only changing, but also will inevitably change the car rental travel market, but also leading a new trend in the consumer market. Mountaineering, camping, picnics, hiking, frisbee games, etc. became the main pastime.

He said, "Starting this year, we will link the Sunac Cultural Dream City and the Haval brand, based on the 8 Sunac Cultural Tourism Cities as the backbone, to create a very rich self-driving travel route and a variety of offline activities for users who love self-driving travel, leading users to real exploration, not just recommending a certain route on paper." ”

As an aggregate car rental platform, Internet tools, especially the application of APP and Mini Program, play a crucial "cornerstone" role in Wukong Travel's business model.

At the press conference, Zhu Xu, co-founder &CMO of Wukong Mobility and CEO of AVIS China, elaborated and demonstrated the new product form of Wukong Travel in an all-round way.

▲The scene of the press conference

Zhu Xu said that in the general trend of consumption upgrading, Wukong Travel follows the trend, relies on innovative technology, reconstructs the product ecosystem, makes products intelligent, enriches the interactive experience, increases social networking and linkage zones, makes car rental more humane, and brings unprecedented technological changes to the car rental industry.

In particular, it is worth mentioning that Wukong Travel chose Alipay as the world's first platform for the new product Mini Program version.

Some insiders pointed out that Wukong Travel's move is very likely to seek a new business growth point, and thus become an important differentiated competitiveness with competitors.

Second, create a tide play IP layout of 88 self-driving routes

At this press conference, Wukong Travel announced the new Wukong IP tide play image "巭" (sound same hoop).

It is reported that this IP image is Wukong Travel, jointly created by Rococo Innovation Design Group, aiming to reshape a trendy, fashionable and strong personality of the trendy IP image based on The "national IP" of Wukong and the aesthetics of the Z generation, aiming to become the most representative brand IP image in the Internet car rental industry.

▲ Goku tide play IP

Zhu Xu said that Wukong Travel will continue to launch more series of dolls, blind box handmade, cross-border joint styles this year, and will also cover daily life, car modification, fashion clothing, etc., open up new markets, and create a circle-breaking super IP through mainstream new media platforms such as Douyin, video number, and public number, "let users fall in love with Wukong because of Wukong!" ”

Wukong Travel's conference also showed the trailer of the new brand promotional film for the first time, and the follow-up three complete independent films will be released on the whole network since late March.

It is reported that the new brand promotional film created this time, initiated by Wukong Travel and co-produced with Sunac Cultural Dream City, aims to focus on the understanding of contemporary young people on life, work, entrepreneurship and the future with the real work and life experience of the three post-90s generations.

In addition, the press conference also announced the 88 "anti-net red" self-driving routes that Wukong Travel will launch soon.

The so-called "anti-net red" actually refers to all the routes launched by Wukong Travel this time, which are relatively niche and excellent routes.

From April until the spring of 2023, Wukong Travel, together with Sunac Cultural Dream City and Haval brand, led many self-driving users to Chongqing, Chengdu, Yunnan, Wuxi, Jinan, Guilin, Wuhan, Guangzhou and other places, focusing on the diversified scenes of 8 major cultural tourism cities around the world, combined with Ahu Theme Park, Characteristic Town, Sunac Mall, Snow World and other leisure places, to fully radiate the ancient villages and old ruins worth appreciating within 300 kilometers of the surrounding areas.

Zhu Xu revealed that in this annual self-driving route activity, each customized route will have a unique way of playing, such as camping, LIVE House, caravan, surfing, fishing, parent-child theme tours and other forms. At the same time, the three major brands will also set up attractive awards and encouragements on a monthly and quarterly basis, and hold a grand award ceremony at the end of the year, selecting one "Wukong Travel Chief Self-driving Officer" from all participants, and awarding an unprecedented heavyweight annual grand prize on the spot.

In addition, Hu Xianhe, CEO of Wukong Travel, also stressed that Wukong Travel has also launched a brand focusing on new energy vehicles, Bailong Ma Zhixing, which continues to deepen its cultivation from many aspects such as vehicle collection, scooter product design, channel operation, after-sales maintenance, and in-depth test driving, and focuses to a considerable extent on the leasing business services of new energy vehicles.

It is reported that at present, through the Bailongma Zhixing service, Wukong has nearly 10,000 new energy vehicles on the car rental platform, including Weilai, Tesla, Xiaopeng, Ideal, BYD, and Volkswagen ID.series, of which volkswagen ID. series and Tesla have more than 2,000 vehicles.

Conclusion: The car rental industry will be more lively

In 2022, Wukong Travel has been established for 8 years, and the entire platform has covered 460+ cities across the country, with 80,000 service outlets, 6,000+ car rental types, more than 210,000 online rental vehicles, and 22 million car rental users,000+, and the exclusive operation right of Avis China is in control.

It can be said that Wukong Travel is indeed one of the most dynamic players in the current car rental industry.

Judging from this conference, Wukong Travel, together with Sunac Cultural Dream City and Haval brand, intends to launch a new product for young consumers, which will further promote the entire car rental industry to be more vibrant.