Rubbing heat also has to talk about strategy: identify the "lying flat development" of the internet popular game

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As the first casual mini-game to explode this year, Lying Flat Development (aka "Ghost Dorm") shows a shocking staying power.

At the beginning of January this year, "Lying Flat Development" quickly exploded after its multi-channel launch, and in the next two months or so, the game not only successfully won the Spring Festival file through continuous gameplay iteration and promotion, but also remained at the top of the multi-platform list. According to public data, "Lying Flat Development" has continued to dominate the popularity of Douyin mini-games for several consecutive weeks, and the related Douyin topics #Lieping Development and #Fierce Ghost Dormitory have cumulatively exceeded 4.5 billion in-station playback, and tapTap single-channel downloads have also exceeded the million mark.

At the same time, the game's extremely high popularity has attracted the attention of more developers, and a number of similar mini-games have also sprung up, and today the teahouse will appreciate several of the more outstanding products.

01

Dream Hunting Dormitory

In addition to "Lying Flat Development", "Dream Hunting Dormitory" is the best product in this type of gameplay game, the current mini game version of the product ranks in the Top 10 of the Douyin Mini Game Hot Play List, and the APP version also sits firmly in the IOS Free List TOP30.

Specifically, the game theme and core gameplay of this product are highly similar to "Lying Flat Development", but the developers have made a lot of innovations in the gameplay mode. At present, the game includes six main gameplay modes: the trick mode, the dream hunter mode, the head-to-head mode, the super high difficulty mode, the two-player mode and the partnership mode, except for the dream hunter mode with few innovation points, the other modes have highlights.

Among them, the three modes of super difficulty, inmate, and double are all evolved from the ordinary gameplay of "Lying Flat Development". In the Ultra High Difficulty mode, the developers mainly increase the difficulty of the game by increasing the number of dream hunters, in this mode, the number of dream hunters present at the same time can be as high as 9.

The innovation of the entry model is that the first two lost dreamers will directly join the dream hunter camp.

Several double rooms have been added to the two-person mode, and the two players who choose to enter these rooms can share the benefits and jointly resist the attacks of the dream hunters.

The head-to-head mode is based on the ordinary gameplay of "Lying Flat Development", subtracting three elements of the game: the characters participating in the game become singles, the player's selectable room is reduced to one, and the randomness of the dream hunter's appearance disappears; at the same time, the other two elements are added: the dream hunters that the player needs to resist are changed from one to a group, and before each wave of dream hunters arrives, the player can also choose a big move to bless the defense of the room.

In addition, the inner trick mode is also a more innovative way to play, under this mode, the inner trick player can use the shock, fury and other exclusive skills to strengthen the dream hunter, but also can automatically copy the equipment that other dreamers have when they are defeated, so the player needs to make reasonable use of the above two unique abilities, become the only survivor among all the dreamers, and finally win the single head-to-head with the dream hunter and become the king of the dormitory.

02

"Come and Lie Flat"

The small game "Come to Lie Flat" also has a good score, and is currently ranked top50 in the Douyin hot list and TOP3 in the QQ mini game hot play list. At the same time, this game also develops a richer gameplay mode on the basis of the game of "Lying Flat Development", of which the tower defense mode, enclosure mode, hugging mode, dreamer rush and other modes are the most unique.

As the name suggests, Tower Defense mode replaces the originally complex room terrain with the simplest one-line terrain, and the player needs to deploy various turrets around a single route to prevent the dreamer from reaching the end.

In the enclosure mode, the player has a number of different forms of maps to choose from, these maps are usually planned by the player designer, the player needs to achieve the purpose of resisting the dreamer according to different map characteristics. Therefore, in this mode, completely different terrain effects will give players a refreshing gaming experience.

In group mode, the six dreamers will be in the same larger room, so all the dreamers must work together to resist the attacks of the three dreamers. Since players can control all the characters in the game at the same time, only players who look at the six roads are more likely to win the game in a group mode with a larger defense range and more breakthroughs.

The Dreamer Fire Fight mode turns the traditional tower defense into a game of pushing the tower, that is to say, while building a turret to resist the enemy's attack, the player also needs to command his dreamer team to attack the enemy, and the person who breaks through the opponent's gate first can win the game.

03

"Offensive and Defensive"

Compared with the above two games that merge a variety of gameplay, "Attack and Defense", which is currently located in the top 20 of the Douyin Mini Game Hot List and the TOP15 of the QQ Mini Game Hot Play List, adopts a strategy of focusing on one gameplay and successfully stands out from many competitors.

At present, "Both Attack and Defense" only contains two gameplay modes, normal mode and alliance mode, and both modes are based on multi-faction push play as the core. Therefore, each room in the game has two passages at the same time, the offensive front and the defensive front, the player needs to defend the defensive front against the attack of other players, and at the same time needs to line up on the offensive front to attack their own downstream players.

The gameplay logic of the game is similar to the Dreamthirsty Rush mode in "Come Lie Flat", but compared to this mode, there are more than two players pushing in "Attack and Defense", but the upstream and downstream relationships formed by six players similar to the board game. This relationship is the basis for the establishment of the alliance mode in the game, in which the player can independently choose allies and attack objects, and this self-built strategy of multi-faction pushing gameplay further adds to the strategy and fun of the game.

04

"Don't Mess with the Farmer"

The gameplay of "Don't Mess with the Farmer" is very simple, and there is basically no innovation in the gameplay level, including only the basic gameplay and the monster mode (corresponding to the dreamer mode).

However, compared with the above other products, this game has chosen a completely different micro-innovative idea, that is, starting from the game theme and art, replacing the micro-fear dormitory weird theme with the familiar plant war monster theme, and the painting style has changed from a spooky and eerie style to a fresh and eye-catching style. This change not only effectively broadens the range of potential players, making the game a more suitable option for all-age players, but also brings a visual sense of brilliance to players.

From the game's current achievements in the top 20 of the Douyin mini-game popularity list, it can be seen that this micro-innovation method can also be regarded as another way.

end

Although the above games can win the current results must be inseparable from the popularity of "Lying Flat Development", but in the same way, the micro-innovation of these products in game content or gameplay has also played a crucial role in winning players.

And it is worth noting that some of the innovative gameplay in the above games is not the originality of these developers, but the inspiration found in the player's game feedback, for example, as early as the "Lying Flat Development" was first released, some players put forward the idea of "Dream Hunter Mode", and when this mode was officially realized, it was indeed widely loved by players.

It can be seen that listening carefully to player feedback may sometimes be the key for developers to stand out from many competitors and win market competitiveness. Among the above game developers, there are obviously people who have realized this, such as the developers of "Dream Hunting Dormitory" set up a "new mode you decide" voting module in the game, directly and effectively understand the needs of players through voting with prizes, and promote the development and iteration of subsequent content of the game.

Teahouse believes that from this point of view, the awareness of these developers to quickly capture hot spots and carry out micro-innovation around the needs of players is still worthy of recognition.

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