Tomorrow, the Dubai World Expo will officially usher in the China Pavilion Hunan Activity Week.
This is the first time that the World Expo has been held in the Middle East, and many Hunan enterprises have also gone to the Middle East for the first time.
Because of the epidemic, more Hunan enterprises can only show our products and culture to Dubai through online platforms.
(Source Network)
As the "trade capital" of the Middle East and North Africa, if the products can capture the hearts of Dubai's rich people, they can gradually open up the Middle East and North Africa markets.
Kan Caijun visited several participating enterprises in advance, and I have to say that Hunan enterprises participated in the World Expo, and indeed spent a lot of thought and made some moves.
The first move
Do what you like
Hunan enterprises want dubai to like their own products, the first thing to do, is: what you want, I just have.
Even if not, the conditions for creation can be.
We Chinese like the hand-painted flowers, birds, fish and insects on porcelain, but Middle Easterners seem to be bad at this bite.
They hope that Chinese porcelain can reflect the Arabian style, with colorful and brilliant color mixing and matching, and complex stitching of geometric elements.
(Hualian Porcelain Industry participates in porcelain.) Hunan Daily all-media reporter Huang Tingting photo)
For example, the plate in the picture, if you draw by hand, stroke by stroke, and no matter how difficult it is to draw by hand, it is really necessary to work hard to draw manually, time-consuming and laborious, and you have to exhaust the teacher.
If not to mention that Hunan people are smart. If you can't draw it by hand, won't you be able to print it with a computer?
Hualian Porcelain in Liling is the first ceramic enterprise in China to apply 3D inkjet printing technology to kiln glaze.
Put the ceramic blank into the 3D printer, arrange the picture, automatically spray ink onto the ceramic, and produce a porcelain with a complex pattern in seconds. The décor is neat and tidy, and it can also create a bumpy feel.
Traditional Chinese porcelain combined with 3D printing Of Arabian style, Liling porcelain hopes to enter the market of the "Belt and Road" countries.
(Tiger Tiger Sheng Wei Xiang embroidery works.) Hunan Daily all-media reporter Huang Tingting photo)
"Dubai's rich love tigers, lions, eagles and other birds of prey. This year is the Year of the Tiger, and we have deliberately chosen this tiger and tiger to create a WeiXiang embroidery work. Mao Yongzhen, chairman of Hunan Tianli Xiang embroidery company, said.
This time, Tianli Xiang embroidery will display and sell more than 100 Pieces of Xiang Embroidery works in four categories in Dubai, and use Xiang embroidery techniques to embroider the scenery of the Gobi Desert according to the preferences of the Middle Eastern market.
Second trick
Adapt to local conditions
To talk about the ability to open up the market, Hunan enterprises have a little ability in them.
A company that does LED display, the best way to display, is not the "contract" exhibition hall of the big screen!
Yes, the Chinese Pavilion and the Muslim League Pavilion of the Dubai World Expo, the screen and display scheme used in the pavilion, were provided by Hunan enterprise New Yasheng Optoelectronics.
At the beginning, the Muslim Museum inspected several enterprises, but they were not satisfied. For example, they want to do a 360-degree immersive venue, and they want to add interactive elements to some of the screens.
There can be no border between the interactive display board and the ordinary exhibition board, and it must be "seamless", which is difficult to spoil a ticket enterprise. At this time, New Yasheng Optoelectronics came on, relying on the spirit of Hunan people 'hegemony', so that the venue provides "seamless" visual enjoyment, even in the high temperature of more than 50 degrees Celsius, it can also run normally and smoothly.
This screen soon became the "gold-sucking board" of the enterprise, and the merchants in Dubai took a look: Hunan has such a powerful product, it is better to cooperate!
Peng Lin, manager of the Middle East and Africa region of the company, said that during the World Expo, a performing arts company in Dubai signed an order of 580,000 yuan with the company, and the company's performance in the Middle East market this year was less than 3 months, almost exceeding the performance of last year.
(Courtesy of the enterprise)
This time, long-weight machinery is ready to let Dubai see the company's newly developed bulk conveying equipment such as digital yard stacker reclaimer.
Wen Xiangqian, director and deputy general manager of the enterprise, said that the company developed and produced the first stacking and reclaiming machine in China, and each one was customized according to the needs of customers. Some time ago, the construction of reservoirs in the middle of the middle of the water shortage also used customized equipment for long and heavy machines.
Because the customized products are stable and practical. This month, the company won 3 orders in Iran, Algeria and India, totaling nearly 100 million yuan.
"We predict that the epidemic will enter its third year, and non-standardized customized products will usher in explosive growth in overseas markets." Wen Xiangqian said.
Third trick
Make a friend
Hunan people love to say "drink a glass of white wine and make a friend".
Dubai World Expo Hunan Activity Week, how can we get less than our Hunan wine!
As the designated wine for this event, Xiangjiao Wine Industry must let merchants from the Middle East and Africa "go to the top".
"In fact, don't say Xiangjiao, all Chinese liquor brands in the Middle East, they must slowly cultivate consumer groups." Zheng Zhentao, brand director of Xiangjiao Wine, said.
But it doesn't matter. Xiangjiao still comes up with a high-standard "Xiangjiao· Want" wine.
This wine sauce ratio of 1 to 1, very easy to enter, they call this wine Hunan "Wuliangye", reflecting the enthusiasm of our Hunan people.
Moreover, in 2015, Xiangjiao Wine Industry participated in the World Expo in Milan, Italy. At that time, it was said that Europeans loved to drink whiskey and rum, and were not cold to liquor. However, after participating in the exhibition that year, Xiangjiao wine was sold to Italy.
After drinking wine and making friends, business opportunities naturally came.
Xiang tea also gained global influence through the World Expo.
"Anhua black tea opens the market, and the Shanghai World Expo is not a great relationship, it is an absolute relationship!" Wu Haoren, vice chairman of Hunan Tea Group, said.
(Hunan Tea Group Zhanbo tea products.) Hunan Daily all-media reporter Huang Tingting photo)
In 2010, There were only two or three Anhua black tea factories, with an output value of only 200 million yuan, and when they participated in the Shanghai World Expo, black tea came to Shanghai, and no one knew. After the exhibition was completed, Anhua black tea was in short supply. At present, there are more than 1,000 Anhua black tea factories, and the output value has reached 28 billion yuan.
This year, Hunan Tea Group brought 5 tea products such as high-tech extracts of Anhua black tea to Dubai, which has attracted the attention of Dubai's multiple commodity trading centers (DMCC), and sent people to Hunan to investigate a few days ago, ready to push this tea to the "Belt and Road" market.
The "circle of friends" between Hunan and the world is constantly expanding, and the more products sell, the better.