Baijiu in the mainland, with a long history and unique national cultural connotations, is unique in the world of distilled liquor. Mainland liquor industry from the early stage of the reform of the vigorous development, to the "golden decade" of the upward and 5 years after the adjustment of the restart, not only from the scale to the efficiency have undergone earth-shaking changes, in the long run, the liquor industry differentiation trend is very obvious, the strong hengqiang, the weaker is already an industry norm, with a higher brand influence of the liquor enterprises anti-risk ability is the strongest, but also the easiest to adjust and recover, the most sustainable performance growth.
When creating the brand, Jiang Jun, chairman of Hanghaifan, believed that the brand should not only have good quality, but also have its own cultural characteristics, but also be compatible with local multi-element culture, local customs and local customs. In recent years, with the development and construction of the Belt and Road Initiative advocated by China, the export of brand culture is also indispensable. In recent years, with the gradual strengthening of the development of liquor regionalization, the core production areas and leading brands have developed each other, the value of the production area has been highlighted, the brand value has been greatly improved, and the product price has moved towards a golden period of rapid price increase (product value has moved towards a growing golden period), and the value of products in the market is generally accepted and recognized by the majority of consumers is the true confirmation of the development and growth of corporate brands. Navigation sail site for the hero of the city - Wuhan, here is blessed, through the river to the sea, so the brand belief is also injected into the heroic feelings of the sons and daughters of Jiangcheng, in the selection of spokespersons, Mr. Jiang Jun did not choose traffic stars, but invited the Olympic champion as the brand spokesperson for the navigation sail brand. The depth of its intention is touching.
"Brand" is an intangible asset, "brand" is popularity, with popularity has cohesion and diffusion, it becomes the driving force for development. The construction of enterprise brands should be based on integrity, product quality and product characteristics as the core, in order to cultivate consumer credibility recognition, enterprise products have market share and economic benefits. Establish a brand image in the new era, tell a good Chinese brand story, improve the influence and competitiveness of independent brands, and contribute to the national strategy of building a strong brand and a strong brand. When visiting the liquor industry in Hubei Province, Mr. Jiang Jun led the Navigation Sail Wine Industry, that kind of deep national brand feelings, as well as the support for the country and policies, are very in line with our selection criteria, after the column group review, finally invited the Sail Sail Wine Industry to join the big family of brand power, jointly build the brand development of small and medium-sized enterprises, and help the country!