With the advancement of new energy vehicle technology and the improvement of driving range, consumers are becoming more and more receptive to new energy vehicles, and now both traditional car companies and new power brands are sparing no effort to launch more new models to meet market demand. However, the increase in the number of new cars makes consumers more diverse in choice, but at the same time, consumers face the problem of difficult choice. Let's take a look at the three new energy vehicles that are not worth buying at present, and to be honest, I advise you not to go into the pit, and you will understand it after reading it.
BMW Brilliance X1 New Energy
Guidance price: 399,800 yuan
In the traditional fuel vehicle market, BMW is one of the brands on the "spire" of China's luxury car market, but on the new energy vehicle track, although it has also released a new energy strategy, it has always been thunderous and rainy, and its sales are not enough to compete with the new forces of the second echelon of car-making. In 2021, BMW Brilliance has three new energy models on sale: BMW 5 Series New Energy, BMW X1 New Energy, and BMW iX3, of which BMW 5 Series New Energy and BMW X1 New Energy are plug-in hybrid models. According to the data, BMW 5 Series New Energy, the total sales in 2021 is 23701 vehicles, while BMW X1 New Energy, on the contrary, is not so lucky, only 1169 vehicles were sold in 2021, and in January this year, it was even worse, only 1 vehicle was sold.
As we all know, in the field of new energy, compact cars are the largest category, and pure electric and plug-in are evenly matched, and BMW X1 new energy, which is priced at 399,800 yuan, is not cost-effective. It should be known that BYD, Great Wall Motors, Geely, etc., which have a strong development momentum of independent brands, are all compact markets with multi-category, multi-product and multi-power layouts, which are not only mature in technology, but also more affordable in price. Even if you look at the entire joint venture brand, such as Toyota RAV4 Rongfang Double Engine E+, Honda Haoying New Energy, Toyota Veranda New Energy, Volkswagen Tiguan L New Energy and other models, whether it is the same level or higher, the price is much cheaper than the BMW X1 New Energy priced at more than 390,000.
Not only that, BMW X1 new energy not only provides a configuration for consumers to choose, the power also uses a 1.5T three-cylinder engine, in the pure electric state BMW X1 new energy driving experience is indeed smooth enough, but once the engine intervenes, the three-cylinder engine jitter problem is still very obvious. The gearbox is only equipped with Aisin 6AT, to know that the BMW X1 top model has adopted ZF 8AT, the more expensive BMW X1 new energy in the hardware actually shrunk, BMW This point is indeed not thick enough. Let me ask, in such a left-right situation, how many consumers are willing to choose BMW X1 new energy?
Dongfeng Peugeot 4008 PHEV
Price: 24.97-25.97 million yuan
In recent years, French cars have been declining in the fuel vehicle market, and have been trying to find ways to save themselves, and new energy vehicles are another route taken by French cars. The Peugeot 4008 PHEV is one of the representative models, but the Peugeot 4008 PHEV did not cause much repercussions after its launch, and the sales were even more miserable. According to the data, so far the monthly sales have not exceeded the double digits, the cumulative sales in 2021 are only 155, and in January this year, it was even worse, only 1 was sold, but the sales of this car are so sluggish that it is still on sale.
The Peugeot 4008 PHEV is a plug-in hybrid model owned by Dongfeng Peugeot, which is currently on sale in 2021, and was launched in April last year, with a total of two models launched. In terms of appearance, the French car has a high value and is recognized by the market, but when the market continues to introduce models with rich configurations, the configuration of Dongfeng Peugeot is always inferior compared with the same level of cars. In terms of power, it is indeed very powerful, a plug-in hybrid system composed of a 1.6T engine and motor can achieve an overall power increase.
Although you don't have to worry about the mileage and are exempt from the purchase tax when you buy a plug-in hybrid car, the fuel consumption is not low if there is no electricity, and the pure electric mileage of the Peugeot 4008 PHEV is only 59km. The most important thing is that its starting price is nearly 250,000 yuan, which has completely surpassed the domestic brand compact plug-in hybrid SUV model, and even such a price can buy some joint venture brand medium-size plug-in hybrid SUV. From this point of view, the Peugeot 4008 PHEV overestimated its own price ceiling, and it is difficult to improve sales in the case of insufficient brand influence.
WM EX6
Price: 23.99-27.99 million yuan
WM Motors is a member of the new car-making force, but compared with the first echelon of "Wei Xiaoli", its competitiveness and influence in the market is weak. According to the data, the WM EX6 sold only 110 vehicles in 2021, and only sold 5 in January this year, which is a really average achievement. It can also be seen from the sales express report released by WM Motor every month that since the launch of the WM EX6 at the end of November 2019, it has rarely been mentioned in sales, that is to say, as soon as the WM EX6 came out, it was met with the blank eyes and cold eyes of the market and consumers, and after struggling for 2 years, it finally gave up the WM EX6, and now open the official website of WM, there are only three models of M7, W6 and EX5-Z.
The dismal sales of the WM EX6, the lack of competitive product power is definitely the culprit. EX6 is WM Motor's second pure electric vehicle, positioned as a medium-sized pure electric SUV, priced at 239,900-27.99 million yuan, when you see the price of the car, you may have the answer in your heart. Such a high price can even buy the same level of luxury brand fuel models, even in the limited city where there is no condition to buy fuel vehicles, there are many pure electric brands at this price, not only have good sales, but also do better in vehicle quality, configuration function and endurance level.
Of course, in addition to the price, the most critical point, the mileage is also one of the disadvantages of WM EX6, compared to the endurance level of Xiaopeng P7 (endurance in 480-706 km), the endurance of WM EX6 is between 408-505 km, it is clear that it does not have an advantage in the highly competitive new energy vehicle market, and it is even at a backward level. Coupled with the fact that after a number of fire accidents in succession, WM Motors was pushed to the cusp of the storm and other reasons, EX6 wants to rely on WM's brand power and its own product strength, and compete for consumers in the car market of more than 200,000 is obviously not attractive enough. Under the influence of multiple factors, it is not surprising that the WM EX6 has such a result.
Truth be told
At present, the new energy vehicle market is growing steadily, and it has achieved good sales results, but this does not mean that the pressure on the automobile market will become smaller, the competition will only become larger and larger, and the automobile market will also face a major reshuffle. If you want to gain a foothold in the new energy market, not only to have an advantage in price, but also to meet the needs of consumers in terms of product strength, while product quality and after-sales service should also be continuously improved, and the above three models depend on how manufacturers consider, if they do not make changes, they will eventually be abandoned by the ruthless market. Finally, I don't know what other views and evaluations you have about the above three models?