On March 12th, "Your Green Ideal: Hongqi E-QM5 New Car Listing and User Rights And Interests Release Ceremony" was held in Beijing Fengtai Wanda Plaza, and the listing ceremony was carried out simultaneously with the "100 Cities Linkage" method of offline activities combined with online live broadcasting, and together with all Hongqi dealer networks and Wanda supermarket system.
During the ceremony, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., announced that the official guidance price of the new Hongqi E-QM5 431km charging enjoyable version car is 165,800 yuan, and the official guidance price of the new Hongqi E-QM5 431km replacement enjoy version of the car is 122,800 yuan. With the launch of the new car, New Hongqi released a series of new user rights and interests for E-QM5 customers in car purchase, car use and car replacement, as well as new surprises brought by the "Green Flag" program.
The new Hongqi E-QM5 new car listing and user rights and interests release is not only a heavy new move for the private customer market of new energy vehicles, but also an innovative landing that deeply combines the brand concept of "all for customers, all services to customers, and all humility to customers", and once again shows the "ideal" layout of New Hongqi's "customers, products, ecology" to build and prosper.
Achieve the ideal with endeavor New Red Flag has made a good start in sales in 2022
From January to February 2022, the sales volume of new red flag exceeded 63,800 units, an increase of more than 40% year-on-year, and since the industrial miracle of creating a four-year sales growth of 63 times from 2018 to 2021, it has continued to maintain a forward pace that far exceeds the average growth rate of the industry; as of now, the cumulative number of new red flag owners has approached 700,000. In addition to the new high sales, New Hongqi has moved forward towards the ideal of "a better life and wonderful travel" with an indomitable innovative attitude in terms of product upgrading, brand cross-border marketing, ecosystem building, customer operation and service.
Since 2021, the new Hongqi brand has reached strategic cooperation with the Ice and Snow Sports Center, Shooting Sports Center, "TEAM CHINA China National Team" and a series of sports national teams of the General Administration of Sport by presenting Hongqi H9 luxury cars to China Glory Athletes, demonstrating the grand pattern and strong responsibility of supporting the cause of sports power.
While helping the cause of sports power, New Hongqi has always adhered to the "customer-centric", implemented the "wisdom six-in-one" experiential marketing model, and cooperated with cross-industry partners such as Wanda Group to build an ecosystem, and continued to provide surprise experiences for customers. In July 2021, the new Hongqi "Qishi Ecology" was officially launched; in October of the same year, FAW Hongqi and Wanda Group announced the joint construction of a new "Faqi User Experience Ecology", the first batch of rights and interests has been implemented in January 2022, a total of more than 280,000 Hongqi car owners, through the Hongqi Zhilian APP to enjoy free movie tickets, free parking coupons, Wanda Hotel VIP card, parent-child activities and other rights and interests.
With the changes in customer needs and the accumulation of new Hongqi product technology, New Hongqi has renewed, upgraded and equipped many of its products such as H9, E-HS9, HS7, HS5, H5 and so on. At the 2021 Shanghai Auto Show, the new Hongqi E-QM5 was officially listed on the travel market, and with its excellent performance of leapfrogging the comfortable driving experience and bringing more value to all parties involved in travel, it has become the core carrier for New Hongqi to deeply practice and implement the Ecolin5 "five-chain integration" development model and the carbon peak and carbon neutrality target strategy.
At the Hainan Boao Forum in December 2021, New Hongqi announced that it will launch the E-QM5 private customer version, allowing more customers to enjoy a better life experience of green and low-carbon travel. The E-QM5 431km Enjoy Edition series products are listed, fulfilling the previous commitments and the best response to the needs of the majority of new energy individual customers.
Paint the ideal in green The new red flag E-QM5 is the ultimate charm to enjoy comfort
As the first pure electric B-class sedan product for individual customers, Hongqi E-QM5 has "four dimensions, eight charm points", which can be called the ultimate charm of "four dimensions and eight parties".
In terms of appearance, the new Hongqi E-QM5 inherits the new Hongqi "Shangyi" design language, and carries out the blessing and improvement of electrification and technology. In terms of safety, E-QM5 has a safety design of "national vehicle standard and triple guarantee", including "9H" high-strength cage body, "FCW forward collision warning", "AEB automatic emergency braking system" and Xinhongqi's original honeycomb all-aluminum super battery structure to ensure the safety of customers in an all-round way. In terms of driving and riding, the E-QM5 provides a quiet and comfortable driving environment for the driver and occupants with a microfiber interior, advanced acoustic glass and 5 layers of soundproof structure design, more than 5 meters body length, 1.1 meters of front and rear seat center distance, and truly creates a "privilege C position" rear space comparable to D-class luxury cars. In terms of power, the E-QM5 is equipped with a high-capacity battery, neDC cruising range of up to 431 kilometers; the fast charging function can realize 10 minutes of charging, driving 100 kilometers, and the replacement operation time of the power-changing version of the model is less than 1.5 minutes.
The new Hongqi E-QM5 also has the full-time intelligent companionship of the Hongqi Zhilian APP, customers can realize remote air conditioning control, regardless of the cold and heat, let every trip open in the most comfortable temperature. In addition, customers can also directly access vehicle charging status, mileage, vehicle health monitoring, roadside assistance and violation inquiry services through the Hongqi Zhilian APP. In particular, it is worth mentioning that the charging version of the model has been trial run in 22 cities across the country, with a cumulative driving of more than 70 million kilometers; the replacement version of the model has accumulated more than 30 million kilometers of trial operation in Changchun City, successfully passed the test of the extremely cold weather of more than minus 30 degrees in the northeast region, and the travel customer feedback is good, announcing that E-QM5 is ready to send a wonderful green travel experience to customers across the country.
With courtesy to help the ideal New Hongqi customer rights and interests to present the heart again Courtesy of new glory, Hongqi dedication to the heart. New Hongqi's three major customer rights and interests of "easy to buy a car", "car province" and "worry-free residual value" specially planned for the charging version of E-QM5 private customers are dedicated to the "ideal" surprise experience of personal car operations and family car customers in addition to the excellent charm of the product.
New Hongqi E-QM5 "easy to buy a car" rights, customers can purchase new Hongqi E-QM5 through the unique financial policies of the new Hongqi brand, can enjoy two years of 0 interest, battery leasing, value-preserving repurchase, financial leasing and other rich financial solutions, to meet the needs of funds to the greatest extent. Through the rights and brand services of New Hongqi's "car province", E-QM5 customers can enjoy any of the three rights of "portable charger, one-year free public charging service, and cash subsidy"; for E-QM5 customers, the unique "three lifetimes and one free insurance" service policy of the new Hongqi industry is upgraded to "four lifetimes", namely: "lifetime free warranty, lifetime free rescue, lifetime free pick-up, lifelong free maintenance", truly allowing customers to buy cars and use cars more economically. E-QM5 customers have the right to "worry-free residual value", including the replacement subsidy of 5,000 yuan when purchasing a car and the second-hand car repurchase bottom-up hedging service, so that customers can buy a car with confidence, use the car with confidence, change the car with confidence, create value with peace of mind, and realize the travel ideal.
In addition to the three major rights and interests of "easy to buy a car", "car province" and "worry-free residual value", New Hongqi is vigorously promoting the construction of charging and replacing power stations nationwide, and has accelerated the construction of substations with mature layout in Changchun to major core cities in the country, providing unlimited and beautiful prospects for E-QM5 customers to travel more conveniently and comfortably in the new Hongqi ecology.
At the launch ceremony, Chen Xu, general manager of FAW Hongqi Automobile Sales Co., Ltd., Zeng Maojun, president of Wanda Culture Group and president of Wanda Film and Television Group, and Xiao Xiao, executive deputy general manager of FAW Hongqi Automobile Sales Co., Ltd., joined hands with gymnastics world champions Zou Jingyuan and Liu Yang to jointly launch the "Green Flag" program for E-QM5 car owners. According to the plan, E-QM5 car owners can accumulate "green energy" values when buying and using cars, and the accumulated values can be converted into corresponding hongqi ecological rights. The launch of the "Green Flag" plan will further enrich the green travel experience of customers and add richer rights and stronger impetus to the green and low-carbon travel ecological construction of the new red flag with E-QM5 as the core.
Excellent products, comfortable experience, rich rights and interests, the new Hongqi E-QM5 is worthy of the new Faw flag with customers, ingenuity in products, rooted in the ecology of the "green ideal" new energy car.
Green ideal, red flag leading the way. The new Hongqi E-QM5 and the series of user rights and interests it brings will set a new benchmark for low-carbon travel and ecological construction of national brands; new Hongqi will also meet the spring breeze of accelerated change in the automobile industry, continue to deeply practice the carbon peak, carbon neutrality target strategy, and open a new era of "green ideal" with customers with better products, more perfect ecology and more wonderful experience, and move towards the new future of "beautiful life and wonderful travel" in the new energy automobile industry!