How hot are domestic products now?
Big data shows that in the past decade, the search popularity of "National Tide" has risen by 528% in ten years, involving electronic digital, automobile, entertainment, clothing, food, beauty and other industries. As a mature and unique culture, the "national tide" has been like a powerful tornado rapidly blowing all over China, affecting more and more people's shopping carts, buying domestic goods, using domestic goods, drying domestic products, has become a new way of daily life for "national tide youth".
In the automotive field, Geely Emgrand is definitely one of the leaders in this wave of domestic goods. As the only car brand dominated by cars and with sales of more than 3.38 million units, Emgrand has become the business card of Chinese cars and an insurmountable national classic in the history of Chinese cars.
From 2009 to the present, Emgrand has expanded from a single model to a huge family of classic Emgrand, Emgrand S, Emgrand L, Emgrand New Energy, Emgrand GL New Energy, spanning the field of fuel and new energy vehicles, covering a product lineup of 50,000-160,000 yuan.
Among them, the most topical is undoubtedly the Emgrand L, which was just completed at the end of last year, and the official shouted out the slogan of "100,000 can make you achieve 'high match' freedom". How hard is its hard power, in the fierce competition of 80,000-100,000 yuan family car market by what to win, Uncle Zhong driving the road to try first.
The value is in place, and the material wins
Generally speaking, the family car market below 100,000 yuan is limited by cost, and its design is basically to follow the rules and regulations, and there is not much worth sharing. However, the same positioning of 100,000-level Emgrand L is different, which can provide a freshness that most competitors at the same price do not have, and it is not at all prominent.
For example, this upper and lower "split" grille shape, based on the design style of energy storm, almost the entire front face is included in the grille range, with the slender and sharp headlights on both sides, creating a very exaggerated visual effect, and the previous calm, moderate Emgrand image to make a clear distinction.
On the side of the body, the through-door handle design is integrated with the waistline, and the wheelbase of 2700mm is increased by 50mm compared to the new Emgrand, which is more slender and can further enhance the rear legroom. The tail light is the finishing touch of Emgrand L, the new through-type tail light style is relatively novel, the tail light shape on both sides is similar to feathers, with the middle slender light strip, the overall recognition is very high.
In addition, it is easy to give people a good impression of the interior materials, often touched by the center console, seats, door trim panels, armrest boxes and other nearly 90% of the interior parts, are coated with soft materials, at the same price can be called rare. The 12.3-inch high-definition suspension central control large screen integrates intelligent AI full-time voice, thousands of words, visible and speakable, three-finger flying screen, the most complete music library of the same level, APP intelligent remote control and other functions, supporting FOTA cloud upgrade, intelligent experience is always one step ahead.
In general, only in terms of static use, Emgrand L does distinguish it from the style of the classic Emgrand, within the scope of cost control, spending a lot of ingenuity on styling design and interior materials, and some additions are point-to-point, which will not give people an overly exaggerated feeling.
High matching, high quality and high price
If design and materials are just stepping stones, then the actual car experience of Emgrand L is the core factor that can really impress consumers. After all, anyone can do the stacking material, but how to achieve the balance of costs and achieve the most appropriate and easy to use level is a test of the car company's car-making ability.
In this regard, created by the BMA architecture, one of Geely's four global basic module architectures, Emgrand L fully demonstrates the strength of the Emgrand family with 3.3 million users.
Based on the product concept of "entry is high-end", the configuration level of Emgrand L is very high, and practical configurations such as automatic parking, reversing image, uphill assist, electric sunroof, remote start, one-button lifting of all vehicle windows, automatic air conditioning, and rearview mirror heating are readily available. On the top-of-the-top model priced at less than 110,000 yuan, there are more equipment including the God's Eye 540 ° transparent chassis, full-speed adaptive cruise, front seat heating, and the unique DTS immersive cinema sound effects of the same level, and the experience is directly full.
Of course, Emgrand L is not "all-round", this set of 1.4T + CVT power combination is obviously not as sporty as the appearance, in the actual driving, Emgrand L is still biased towards the comfort of the family car setting, the overall acceleration is smooth enough, low speed and light; the chassis for the road pothole vibration filtration is also as good as ever, but to pursue intense driving, then the obvious tilt and the directionality of the relatively vague steering will tell you that it is still a bone pursuit of family food shopping car.
Bell description
The market will always have ups and downs, big waves and sand, only the strength will not be disappointed.
Emgrand L can be seen as a new generation of Emgrand GL, after all, as soon as Emgrand L is listed, Emgrand GL ushered in a production suspension. The advent of Emgrand L is of greater significance in re-differentiating the product sequence of the Emgrand family. After all, with the replacement of the new Emgrand, it is inevitable to overlap with the old Emgrand GL in terms of product characteristics and price, and Emgrand L is to avoid internal friction.
The Emgrand L, which is 93,900 yuan to 109,900 yuan, shows a more exquisite and high-quality car experience, which is distinct from the new Emgrand S, which is mainly suitable for entry and economics, and the Emgrand S, which pursues personalized sports, to meet the needs of consumers with different car purchase needs.