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| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

author:Good morning Jining

Hello! city!

In an increasingly impetuous city, beauty is a particularly healing force

And all the beauty comes from the love of high combustion

Because of love, Xuhui Yinshengtai Group (hereinafter referred to as Xuyin) deeply cultivates Qilu and coexists with the city with the same frequency, common prosperity and common beauty. In the past five years, in the process of building with the beautiful land of Qilu, Xuyin has injected the faith of love into Qilu, endowed the power of the new city, and let all the beautiful people who love it live up to expectations.

For the thousand-year-old Qilu land, five years is just a flash, but for Xuhui Yinshengtai Group, five years is an axis, a coordinate that is difficult to copy at every step, the original intention of taking root in a city and a beautiful city, and the "city comprehensive operator" that resonates with it.

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

For five years, it resonated with Qilu at the same frequency

Five years ago, Xuhui Yinshengtai Group met Qilu with the grand pride of "the water of the Yellow River rushing into the sea", and since then, Taishan, the Yellow River, Penglai.... These Qilu classic symbols resonate with Xuyin.

In the past five years that resonate with Qilu, Xuyin has always been committed to transmitting and upgrading the good, standing at the perspective of "urban comprehensive operator", creating three beautiful business cards of "urban renewal forerunner, urban old reform expert, and C-NCT model practitioner" to share the future with the city.

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

For five years, the temperament above the city was connected

In five years, the city of Qilu has become more beautiful, and Xuyin, who is connected to this city, mountains and rivers, and has a common temperament, has also made its own beauty better. Xuyin has always adhered to the core values of "customer-centric, professional ingenuity, simplification & professionalization, hard work & struggle sharing, and results-oriented", and launched seven product lines of "Boyue, Boguan, Jintai, Chenyue, Star City, Fraser, and Shuxiang", so that the beautiful living experience can enter thousands of households in Qilu.

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

Five years, dancing with beauty

In 2022, everything is ushering in a new era, and the understanding of Qilu Dadi by Xuhui Yinshengtai Group, which has been deeply cultivated for 5 years, has also entered a new stage, on the basis of achieving its own comprehensive and high-quality development, based on the vision of urbanization of Qilu Dadi, adhering to the brand concept of "building beauty with goodness, Fraser Future", and laying a new starting point for a better life for the development of 2022 and even the next five years.

While Xuyin people carved "made for beauty" into their bones, they also drew on the heroic freedom of Qilu and the tenacity of breaking the earth. Therefore, Xuhui Yinshengtai Group continues the urban co-construction strategy of "making for the beautiful", continues to take "beautiful" as a new goal and direction, and releases the 2022 annual brand proposition of "working with the beautiful", and goes to a beautiful new journey with the people of Qilu!

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

Five years, the beauty of renewal has never stopped

The city changes, the beauty continues to give the city a new look, and also from a smaller, more dimensional place to make the good life continue to heat up and grow.

The growing power of the brand

"Building beauty with goodness, Fraser Future" is the brand concept of Xuhui Yinshengtai Group, and it is also the layout and deepening of the group's urban territory, the follow-up and empathy with the urban texture, and the spiritual resonance based on the city.

In the past five years, Xuyin Group has laid out more than 60 projects in Qilu Dadi, bringing a beautiful experience to tens of thousands of families, creating a "city comprehensive operator" with the strategic resources of the province's layout; building a brand mission of "exquisite life aesthetician" through products and services; and realizing the inheritance, symbiosis and beauty of urban space in a sustainable way.

From carefully carving each work, to taking the initiative to take on the responsibility of building a better city, to the whole party during the epidemic period, paying attention to the living feelings of each owner, Xuyin tells the story of deep ploughing Qilu one by one, and constantly warms the city with brand temperature.

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

In line with Qilu's product strength

Qilu has a different city's pride temperament and life taste and habits, the demand for Qilu habitat, Xuyin Group focuses on the continuous improvement of product strength, carefully explores the essence of the city, the earth and the architectural civilization, integrates the care for people into the product, and comprehensively forges products that meet the needs of customers for a better life.

In terms of community building, adhering to the six comfortable characteristics of "universality, economy, compliance, efficiency, controllability and leadership", we always take quality, performance and health as the core living space carrier, decipher the beauty of life, and seek living products that are more suitable for Qilu people.

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

Zibo Boguan Xi'an community lobby real photo

Reflect the beauty of the future

Through in-depth research on the needs of different ages of life, the space design concept is implemented, and the "future community" is launched, which drives product design with scene experience and service needs, meets the customer's pursuit of the ideal lifestyle, creates a high-quality residential area that can participate, has temperature and will grow, and promotes the implementation of a better life system.

The future community is the ideal blueprint for the future development of the city, not only to improve the living experience, but also to improve the consumer experience in the process of buying a house, and truly create a happy ecosystem for the owners.

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released
| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

4:30 academy

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

Think of the bookstore

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

Shared tea room

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

Community canteen

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

Community gym

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

Underground car wash area

The aesthetic power of building a city together

Xuyin Group's adherence to quality has won the recognition of customers and professional institutions, and with the excellent comprehensive strength of the main city cover, ingenuity quality, pleasant service, etc., it has won the "Shandong's first green/healthy double three-star building certification", and has successively collected many domestic and foreign awards such as "Weimar Design, DNA Paris Design Award, Italy A'DESIGN AWARD Gold Award", and was crowned with glory and shines in Qilu Land.

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

Firefly into responsibility

Practicing social responsibility is the most beautiful development of the enterprise, Xuyin Group "Fireworks Public Welfare" has gone through three years, assisted 11 schools, through the "renovation of school buildings, material assistance, study tours, etc., to improve the learning environment, encourage children to set up dreams." In the face of the epidemic, we should take the actual needs of the community and the city as the starting point to escort the lives of the owners.

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released
| with the good Xuhui Yinshengtai 2022 annual brand proposition was released

<左右滑动查看校舍修缮前后对比照片>

The service of a better peer

In terms of customer service, we will create a pleasant service system, and create a full-life cycle service experience for customers through the full-dimensional model of "Pleasant Service Officer, Pleasant 6+N Service Standard, 37°C Community, and Pleasant Service Platform", to create a full-life cycle service experience for customers such as "worry-free house viewing, peace of mind signing, relaxed waiting, and assured house collection". Build a panoramic service system from online and offline, life services to community neighborliness, so that life is beautiful and continues to be renewed and enriched.

2022 Xuhui Yinshengtai and beautiful together

With the release of the 2022 annual brand proposition "living with the beautiful", Xuhui Yinshengtai Group will reinterpret the yearning for a better life based on a new starting point, and through the rising brand, continuous refinement of products, and continuous enrichment of services, comprehensively promote the implementation of "living with the beautiful", create a sustainable growth of a better life system, and continue to inject beauty and strength into the upward development of Qilu.

| with the good Xuhui Yinshengtai 2022 annual brand proposition was released