Recently, the blogger brand Octi and ROA have jointly created a keychain with a carabiner element, Octi has a very good design language, in the eyes of outdoor enthusiasts, Octi contour silver jewelry is a kind of "Gorpcore accessory", and another blogger @j_la.l_ is also the key to the brand's exposure.
Price 1K+,
Match like a Kiko keychain,
It can also make hiking boots more special:
Blogger and designer Octi Ransom, who established a niche accessories brand Octi, recently cooperated with hiking shoe brand ROA to launch a number of co-branded "silver jewelry keychains" based on the latter's "contour map", with an official website price of about 1.1k;
3 joint names
and a recording of it taken by the ROA
This Octi keychain, designed with contour lines and cutouts, allows many players to associate it with the popular Kiko Kostadinov and Namacheko in recent years;
Kiko's keychain, which was launched in AW18, has a functional scale, curved appearance, and terrain-like color blocks, making it one of the most classic accessories, and is currently priced at around 1.5k-3k, and the more limited hand-drawn version is as high as 5k or more;
Kiko AW18 keychain
On the right is a limited-edition freehand version
In recent years, Namacheko has incorporated hollow and irregular shapes into the "zip pull", forming a symbolic vision belonging to Namacheko, which is used from tops to pants;
Compared to the two, Octi's "carabiner" element and thickness make it more three-dimensional, while Octi x ROA also has a more diverse way of wearing;
Left, Namacheko zipper pull
Right, octi keychain
The first is the "official way" of ROA, using the keychain as a "shoelace buckle" or pendant to increase the layering and fashion sense of the shoes with silver;
It can also be worn as a "hanging ornament", which is pinned to the waist along with the keychain, or hung on the zipper of the bag or clothing.
The cooperation with ROA has helped Octi gain more exposure, Octi as a "blogger brand", after its establishment in 2020, the design language and style have gradually taken shape and become iconic, and the reason for this cooperation is also from the nature inspiration of Octi's outdoor style.
Folds of the fruit peel,
waxy flow,
and the most popular "contour line":
Originally, Octi Ransom often introduced rings and bracelets, and mostly used pleated designs, but a closer look can reveal that the "folds" of these fruits such as lemons and cantaloupes have their own characteristics;
Octi also made earrings from "bitter melon slices" and shared the process on social media: adding silver needles to the real bitter melon, wearing it to see the overall effect, and then making a silver jewelry mold to get the "bitter melon earrings" with uneven texture.
Octi also tried to make "the flow of wax" into silver jewelry, silver luster and fluidity blended, bursting out of a strange and chic style, but also tried to integrate jewelry into silver jewelry, adding a sense of luxury and luxury to the outdoor style;
Despite Octi's rich range of pieces, its silver jewelry with "contour lines" is the most popular, a design language that is incorporated into rings, earrings and necklaces, not only keychains;
While the hot outdoor trend in recent years has helped Octi gain more attention, @j_la.l.l., who is also a blogger with Octi Ransom, and Patrick Stangbye, who became ROA marketing manager last year, are also the keys to its exposure.
@j_la.l_ that provides contour line inspiration
and ROA's new "Creative Director"
To expose Octi:
As mentioned earlier, Octi's hottest piece is the "contour design", which actually comes from Octi's birthday gift for a friend @j_la.l_;
@j_la.l_ is an emerging Gorpcore blogger on social media, who has produced some amazing outdoor clothing, @j_la.l_ has selected contour elements in the topographic map drawn by his parents to provide Octi with inspiration;
Since the launch of "contour silver jewelry", @j_la.l has frequently matched it with the clothing of her own design, whether it is an outdoor theme or the charm of silver jewelry itself, under the combination and frequent exposure of @j_la.l, which has brought Octi growing attention.
RoA's new marketing manager, Patrick Stangbye, is also one of the fans of @j_la.l, and Patrick is also responsible for finding co-brands and providing ideas for ROA's new season series, so the cooperation with Octi is more logical;
Left, ROA FW22 apparel collection
On the right, Patrick wears an Octi accessory
Although Octi is still niche at the moment, in the eyes of fashion lovers, Octi is a pioneer accessory similar to Kiko and Namacheko styles, while in the eyes of outdoor enthusiasts, Octi is a Gorpcore accessory that combines outdoor and fashion.